Kyle Peters
Summary
Dedicated Media professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
5
5
years of professional experience
Work History
Director of Strategic Partnerships
ViralHog
01.2024 - 04.2024
- Collected and managed diverse set of partners to meet operational and funding goals.
- Built relationships with internal teams and managed volunteer groups.
- Coordinated logistics and established structure for partnership programs.
- Created and implemented comprehensive short- and long-term engagement strategies prospects, supporters and volunteers.
- Utilized strong negotiation skills to secure favorable terms in contracts with potential partners.
Sr. Manager, Strategic Partnerships
Jellysmack
11.2021 - 12.2022
- Negotiated licensing and strategic partnership agreements with media organizations, film studios, broadcasters, production companies and other IP owners
- Developed partnership models and deal structures to govern partnerships and vet integration with partners
- Collaborated with internal stakeholders in marketing, finance, operations, legal and product to ensure partners success and drive key KPI's.
Director of Strategic Partnerships
Collab
09.2020 - 10.2021
- Developed and implemented a strategy to increase revenue from content partners by 20% YOY
- Created multiple new content syndication partnerships including Getty, Shutterstock, The AP and Reuters
- Negotiated new contracts and deals with content partners, resulting in a total savings of $15K
- Developed and presented multiple pitch decks to potential partners and branded content opportunities, leading to a 10% increase in new partnership contracts.
Director of Licensing & Partnerships
Atmosphere
05.2019 - 07.2020
- Led successful execution of licensing and partnership agreements with major media companies, resulting in a 25% month-over-month increase in streaming customers
- Developed and implemented a comprehensive licensing strategy that enabled the company to secure exclusive streaming rights to UGC videos from individual creators and royalty-free libraries
- Managed and negotiated all aspects of licensing agreements with content providers including, Xumo, Samsung TV Plus, Comcast, Disney, WatchMojo and Vin di Bona.
Education
BA Music Business -
Berklee College of Music
05.2003
Skills
- Contract Negotiation
- Relationship Management
- Team Leadership
- Strategic Planning
- Sales Strategy
- Proposal Development
- Staff Management
- Digital Marketing
- Social Media Strategy
Timeline
Director of Strategic Partnerships
ViralHog
01.2024 - 04.2024
Sr. Manager, Strategic Partnerships
Jellysmack
11.2021 - 12.2022
Director of Strategic Partnerships
Collab
09.2020 - 10.2021
Director of Licensing & Partnerships
Atmosphere
05.2019 - 07.2020
BA Music Business -
Berklee College of Music
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