Kyle Pickus
La Verne,USA
Summary
Marketing professional with solid track record in creating and executing effective marketing strategies. Known for ability to drive impactful campaigns and deliver results that align with business objectives. Strong focus on team collaboration and adaptability to changing market demands. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
28
28
years of professional experience
Work History
Senior Marketing Campaign Manager
Verizon Connect
11.2013 - Current
- Managed and executed demand generation campaigns from webcasts to emails to content syndication to drip campaigns.
- Created marketing content from eBooks to white papers to brochures.
- Produced strong results including doubling campaign responses and influence over sales opportunities YoY for 3 years in a row.
- Developed onboarding, adoption and upsell campaigns to the customer base.
Manager, Marketing Programs
Epicor Software Corporation
04.2006 - 10.2013
- Managed a team of marketing specialists handling lead generation for two products.
- Developed and implemented marketing programs including paid search and online campaigns to generate leads across products.
- Analyzed programs using internal tools like Salesforce CRM and Silverpop engage email to ensure top performance and optimization.
- Achieved sales lead goals while maintaining an annual budget.
Online Media Buyer
New Century Mortgage Corporation
02.2005 - 04.2006
- Negotiated, scheduled, and bought mortgage leads as well as manage cost per acquisition campaigns to drive internet traffic to Home123.com.
- Maintained, managed and grew lead and advertising partnerships with companies such as Nextag, Google, and Lower my Bills.
- Met aggressive new customer acquisition goals.
District Allocation and Resale Market Research Manager
Enterprise Rent-A-Car
11.2001 - 02.2005
- Marketed dealerships and wholesalers and negotiated sales contracts.
- Guided resale department to meet all resale profit and sales goals.
- Allocated over 1500 cars to one of the largest rental car districts.
Customer Account Manager, Consumable Office Supplies
Xerox
09.1997 - 10.2001
- Managed consumable office supplies account sales for the San Francisco Bay Area.
- Consistently met and exceeded sales goals.
Education
M.B.A. - Business Administration, Finance and Marketing
CSU Fullerton
06.2007
B.S. - Business Administration, Marketing
CSU Long Beach
06.1997
Skills
- Proficient in Salesforce, marketing automation tools like Eloqua and Marketo, Microsoft Office and the Google suite of applications
- Mobile marketing
- Direct mail campaigns
- Media buying
- Marketing automation
- Marketing strategy development
- Problem-solving
- Teamwork and collaboration
- Attention to detail
- Problem-solving abilities
- Critical thinking
- Team collaboration
Accomplishments
- Achieved highest registration and attendance on any customer adoption webinar at Verizon Connect through effectively helping to promote and host webinar.
- Contributed to get customers on updated 4G vehicle tracking hardware by crafting marketing messaging to galvanize customers to upgrade now versus later.
Languages
English
Native or Bilingual
Spanish
Limited Working
Timeline
Senior Marketing Campaign Manager
Verizon Connect
11.2013 - Current
Manager, Marketing Programs
Epicor Software Corporation
04.2006 - 10.2013
Online Media Buyer
New Century Mortgage Corporation
02.2005 - 04.2006
District Allocation and Resale Market Research Manager
Enterprise Rent-A-Car
11.2001 - 02.2005
Customer Account Manager, Consumable Office Supplies
Xerox
09.1997 - 10.2001
B.S. - Business Administration, Marketing
CSU Long Beach
M.B.A. - Business Administration, Finance and Marketing
CSU Fullerton