Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kyle Ratke

Minneapolis,MN

Summary

Results-driven marketing professional with a strategic approach to executing projects efficiently. Specializes in market analysis, digital advertising campaigns, and brand management. Demonstrates strong communication, teamwork, and adaptability to integrate innovative strategies that drive business growth.

Overview

11
11
years of professional experience

Work History

Senior Manager, Digital Marketing

Arctic Wolf
Eden Prairie, MN
05.2021 - Current
  • Monitored competitor activities to anticipate changes in the industry landscape and design appropriate response measures.
  • Analyzed competitive landscape to adjust strategies and maintain competitive advantage.
  • Reported insights on customer buying patterns to tailor marketing strategies effectively.
  • Explored competitive positioning through assessment of paid media approaches.
  • Examined site metrics to uncover improvement opportunities.
  • Collaborated with developmental team to resolve usability issues and improve website functionality.
  • Presented to executive team on SEO progress to inform business decision making.

Digital Strategy Director

Bullseye Media
Minneapolis, MN
10.2020 - 05.2021
  • Planned advertising campaigns for online, print and other mediums.
  • Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
  • Developed creative digital content and unique campaigns to drive brand exposure.
  • Employed storytelling for digital content and developed unique campaigns to promote brand engagement.

Digital Content Manager

Minnesota Timberwolves And Lynx
Minneapolis, Minnesota
08.2014 - 09.2020
  • Worked closely with cross-functional teams such as marketing and sales departments in order to align objectives across different channels.
  • Reviewed performance of content by capturing and assessing analytics figures.
  • Coordinated with team members to create effective campaigns for social media platforms.
  • Interacted with users and followers across digital platforms to encourage dialogue.
  • Developed strategies to engage customers through interactive elements on websites.

Education

Bachelor of Science - Mass Communications

Minnesota State University, Mankato
Mankato, MN
05-2012

Skills

  • Reporting oversight
  • Expense monitoring
  • Analytical decision-making
  • Data interpretation
  • Agile project leadership
  • Video marketing strategies
  • Digital branding strategy
  • Keyword analysis
  • Google Analytics expertise
  • Marketing automation proficiency
  • SEO strategy development
  • Targeted PPC strategy
  • CRM software proficiency
  • Conversion rate optimization
  • Digital advertising management

Timeline

Senior Manager, Digital Marketing

Arctic Wolf
05.2021 - Current

Digital Strategy Director

Bullseye Media
10.2020 - 05.2021

Digital Content Manager

Minnesota Timberwolves And Lynx
08.2014 - 09.2020

Bachelor of Science - Mass Communications

Minnesota State University, Mankato

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