Overview
Work History
Education
Skills
Websites
Timeline
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KYLE SANDERSON

Brighton,MI

Overview

3
3
years of professional experience

Work History

Senior Analyst, Performance

MRM / McCann
07.2023 - Current
  • Delivered analyses of eCommerce data into consumable insights/recommendations for clients and stakeholders
  • Drove site updates and testing opportunities to optimize on-site outcomes utilizing Adobe Analytics, Medillia/Decibel and Adobe Target
  • A/B testing through Adobe Target including but not limited to CTA nomenclature, landing page strategies, content positioning, audience typing, etc
  • Spearheaded development of KPIs, forecasting projected outcomes, and Segmentation.
  • Assisted teammates in building reports, segmentation, QSP generation, and client relations
  • Mentoring teammates on Adobe Analytics capabilities to improve their reporting and visualizations.

Analyst, Performance

MRM / McCann
04.2022 - 07.2023
  • Curated cadenced reports to help inform and educate Stakeholders and Client Teams utilizing Adobe Analytics and PowerPoint.
  • Strategized with agency partners to take qualitative data across parties and leverage that into actionable insights and recommendations.
  • Developed an internal newsfeed through Microsoft Teams to keep all 600+ of my coworkers in the Detroit Office involved in automotive news to increase their automotive market knowledge.

INFINITI DIGITAL COORDINATOR

Shift Digital
07.2021 - 04.2022
  • Designed high quality creative that aligns with OEM compliance and goals utilizing Adobe Illustrator
  • Collaborated with Field Consultants to create cohesive marketing plans on focus vehicles and incentives
  • Analytics Subject Matter Expert for INFINITI Team assisted in report generation and education
  • Created Monthly Analytic and SEO reports for retailers to help formulate digital strategy for following months
  • Created Excel templates for Website, Lead, and Digital Advertising reporting
  • Collaborated with multiple providers and parties to implement Chat, E-commerce, and other tools onto retailer sites to boost site performance and create fulfilling customer journey.

Education

B.B.A. in Marketing -

Adrian College
Adrian, MI
05.2021

Skills

  • Adobe Analytics
  • Adobe Target
  • Microsoft Office Suite
  • Medillia/Decibel
  • Data Visualization
  • Public Speaking
  • Data Driven Recommendations
  • Project Management

Websites

Timeline

Senior Analyst, Performance

MRM / McCann
07.2023 - Current

Analyst, Performance

MRM / McCann
04.2022 - 07.2023

INFINITI DIGITAL COORDINATOR

Shift Digital
07.2021 - 04.2022

B.B.A. in Marketing -

Adrian College

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KYLE SANDERSON