KYLE SANDERSON
Howell
Summary
Results-driven management professional with proven ability to lead teams to success. Strong focus on team collaboration, operational efficiency, and achieving measurable outcomes. Adept at strategic planning, process improvement, and data analytics. Known for adaptability and consistently meeting changing organizational needs.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Manager, Performance & Analytics
MRM / McCann
02.2025 - Current
- Responsible for a team of five across thirteen unique accounts, leading thought leadership, strategic ideation, data analysis, tool activation, account development, and prioritization.
- Implementation and activation of A/B/N testing, personalization, and AI-driven optimization. Serving as the SME for site optimization, data analytics, and on-site consumer behavior.
- Serve as an advisor to senior stakeholders and clients, shaping experimentation roadmaps, crafting organizational understanding of optimization, and influencing decision-making with data-driven insights.
- Drive process innovation and internal efficiencies, establishing scalable frameworks for testing operations that reduce execution time, and improve the impact observed.
- Develop and deliver executive-level presentations that showcase business impact, secure new opportunities, and position the team as a center of excellence for digital optimization.
- Oversaw budget management, ensuring adherence to financial targets and cost controls.
Senior Analyst, Performance & Analytics
MRM / McCann
07.2023 - 02.2025
- Organized and created quarterly, monthly, and weekly reports with a focus on ad hoc and deep dives to consolidate and package data into consumable insights and recommendations for clients and stakeholders.
- Drove website updates, site refreshes, and testing opportunities to adjust desired on-site outcomes, utilizing Adobe Analytics, Medallia/Decibel, and Adobe Target.
- Spearheaded setting KPIs for accounts, forecasting projected outcomes, and segmentation.
- Analyzed complex data sets to identify trends and support decision-making processes.
- Experimentation delivered through Adobe Target, including but not limited to AI-driven optimization, retargeting initiatives, content positioning, component development, omnichannel personalization, etc.
- Mentoring teammates on Adobe Analytics and Adobe Target capabilities to improve their reporting, visualizations, activation setup, and thought leadership.
Analyst, Performance & Analytics
MRM / McCann
04.2022 - 07.2023
- Organized, cadenced reports, and static dashboards to help inform and educate leadership, utilizing Adobe Analytics.
- Strategized with teammates and agency partners to create improved customer experiences, site functions, and enhance internal tagging processes for streamlined reporting, testing, and implementation.
- Created an internal newsfeed through Microsoft Teams to help keep all 600+ of my coworkers in the Detroit office involved in the latest automotive news, to assist them in helping their clients and stakeholders by increasing their knowledge of the automotive market and trends.
DIGITAL COORDINATOR
Shift Digital
07.2021 - 04.2022
- Coordinating with dealerships to manage and update websites by developing data-driven, strategic media, and site plans.
- Partner with clients to optimize websites and digital strategies through data-driven SEO analysis, performance reporting, and compliant creative development.
- Act as a trusted advisor and analytics subject matter expert, building strong relationships with stakeholders, and enabling clients to translate insights into measurable business growth.
- Lead cross-functional collaboration with consultants and third-party vendors to implement site enhancements to drive users lower into the customer journey.
Education
Bachelor of Science - Marketing
Adrian College
Adrian, MI01-2021
Skills
- Website optimization
- A/B/N testing
- Data analysis
- Performance reporting
- Data-driven insights
- Digital strategic development
- Client relationship building
- Executive presentations
Certification
Adobe Certified Expert - Adobe Target Business Practitioner
Timeline
Manager, Performance & Analytics
MRM / McCann
02.2025 - Current
Senior Analyst, Performance & Analytics
MRM / McCann
07.2023 - 02.2025
Analyst, Performance & Analytics
MRM / McCann
04.2022 - 07.2023
DIGITAL COORDINATOR
Shift Digital
07.2021 - 04.2022
Bachelor of Science - Marketing
Adrian College