Kyle Sinclair

• Increased lead generation by developing and executing targeted marketing campaigns.
• Drove global demand generation efforts across omnichannel digital campaigns, email and online marketing and webinars.
• Enhanced brand awareness through the creation of engaging content for various digital platforms.
• Analyzed market trends to identify new opportunities for lead generation efforts, positioning the company ahead of competitors.
• Fostered strong collaboration between sales and marketing departments, aligning goals and strategies for demand generation success.
• Implemented data-driven approaches to optimize marketing performance, leading to improved campaign results.
• Increased conversion rates through targeted nurturing programs tailored to different stages of the buyer's journey.
• Collaborated with cross-functional teams to ensure consistent messaging and alignment of goals across all marketing initiatives.
• Managed relationships with external vendors/partners to support demand generation activities efficiently within budget constraints.
• Monitored campaign analytics closely, quickly adjusting strategies based on real-time insights.
• Regularly reported on campaign performance to executive leadership, providing insights into areas of success and opportunities for improvement.
• Developed personalized outreach tactics that resonated with target audience segments.
• Aligned with sales to optimize outreach strategies, conversion and workflow.
• Reported on-demand generation's contribution to pipeline and revenue.
• Coordinated trade shows and events that showcased the company''s offerings while capturing valuable prospect information for follow-up marketing efforts.
• Improved lead scoring methodology by refining criteria and incorporating behavioral data, resulting in more accurate prioritization of prospects for sales teams.
• Evaluated emerging technologies and tools for potential integration into the overall demand generation strategy, staying ahead of industry trends.
• Conducted regular A/B testing on email campaigns and landing pages, optimizing content for maximum engagement from target audiences.

• Responsible for cross-channel digital advertising campaigns, including paid search and 1-to-1 addressable programs, which yielded 207% YoY growth of new digital checking customers
• Served as digital partner for launch of new business credit card and business loans digital application experiences - including digital acquisition strategies to drive new applicants

Internal Clients: Consumer Banking, Business Banking, Student Lending

• Established Genuine’s Digital Media capabilities & standardized offerings
• Built and managed a cross-channel digital team
• Generated yearly revenues exceeding $1MM
• Standardized
• Led Digital Media investments strategy and execution across paid, owned for growing list of regional, national, and international clients

Notable achievements include:

• 234% ROI for UK-based travel company breaking into the US market
• 193% ROI for New England’s leading tire and automotive service centers
• 47% increase in attributed revenue YoY for the ‘world’s best obstacle course race’
• 15% decrease in cost per acquisition YoY for largest private educational institution

Clients: MassMutual, Audley Travel, Spartan Race, Boston Beer, Lysol, Frank’s Red Hot, French’s Mustard, LogMeIn, RSA, Barbara’s Bakery, Sullivan Tire, Boston Harbor Cruises