Kyle Studstill
Brooklyn
Summary
Dynamic strategist with extensive experience in healthcare, CX, social, CRM, and content strategy. Expertise in owning integrated, omnichannel, and data-driven activations.
Overview
25
25
years of professional experience
Work History
Director of Strategy
Havas Health
New York
05.2020 - Current
- Developed fully integrated, multi-platform activation strategies as a primary driver of yearly brand planning workstreams.
- Owned and developed omnichannel engagement journeys against data-driven segmentation, media targeting, and personalization strategies.
- Owned and developed measurement frameworks, test-and-learn plans, and tracking of key results against activations from the level of marketing strategic imperatives to tactical activations.
Senior Strategist
Laundry Service
New York
06.2019 - 01.2020
- Developed content calendars and activation timelines against messaging frameworks, cultural timeliness, and integrated brand activations.
- Identified conversation trends and leveraged them to brief and develop creative strategies for activations in paid and owned social media.
- Monitored competitor activity and cultural engagement on social media platforms.
Associate Director, Strategy
Heartbeat Ideas
New York
01.2019 - 07.2019
- Expanded strategic digital opportunities for the agency’s key pharmaceutical client.
- Managed social listening efforts and insights generation relevant to long-term patient treatment journeys.
- Developed a messaging and activation strategy aimed at audiences across multiple indications and treatment stages.
- Led workshop activities with internal and client teams to generate tactical digital and social executions.
- Developed patient support initiatives to extend our brand strategy into challenges with treatment adherence.
Senior Digital Strategist
JWT Inside
New York
05.2016 - 12.2018
- Led digital strategy and yearly planning efforts for the agency’s top clients, crafting goals-driven approaches to employer brand and recruitment marketing initiatives ranging from global website redesigns to individual media campaigns.
- Operated in a highly client-facing, consultative capacity to establish and scope project-based solutions to emerging client challenges, as the agency’s voice on digital best practices and long-term client strategy.
- Established rollout and channel plans for internal communications initiatives aimed at transformative operational culture change.
- Established user experience architecture, personas, user journeys, and KPIs in the development of new digital properties.
- Compiled and reported on user experience metrics, site performance analytics, and traffic data, establishing actionable user experience, and content strategy recommendations.
Freelance Digital Strategist
Various
New York
10.2013 - 05.2016
- Crafted multi-channel plans for campaign rollouts across display, social, owned, and earned media.
- Developed a digital campaign strategy for the launch of branded product collaborations.
- Built a product positioning strategy for new products based on qualitative and quantitative consumer research.
- Commissioned, managed, interpreted, and articulated insights from primary and secondary research.
- Outlined a creative content strategy and social marketing tactics to react to digital campaign goals.
- Led content strategy on the digital builds of global online properties for Janssen Pharmaceuticals, Visa, and Kohler.
- Compiled comprehensive content audits, gap analyses, and content matrices for complex global digital properties, with multiple business units.
- Developed editorial and positioning strategies based on opportunities uncovered by mapping content analyses to client business goals.
- Lead creative strategy on digitally integrated experiential activations for Infiniti, Target, Nike, and General Electric.
- Worked with creative technologists and space designers to develop creative activations within branded events.
- Collaborated with experiential creative teams to design the experience and participant journeys of installations for events hosting 5,000 attendees per day.
- Won two new pieces of business with our target client through successful activations.
Strategist, Producer
Composure
New York
01.2013 - 05.2016
- Developed the creative vision, brand strategy, and physical production for an independent ecommerce fashion business.
- Architected an ongoing social digital strategy that has earned attention across a variety of digital platforms, including placement on Mailchimp’s short list of Out-Of-The-Ordinary Emails, attention on Le Club De Douze’s significant Instagram publication, and an editorial series with the publications Handful of Salt and Holstee.
- Produced quality products that have earned placement in premium designer markets, including digital marketplaces like AHALife and Colabination, as well as nationwide physical markets like Renegade.
- Orchestrated the project management of multi-person photography studio days, full-day experiential events and the social campaigns promoting them.
Strategist
Three Kings
New York
07.2011 - 09.2013
- I worked alongside a pair of other partners in a consulting venture through which we used deep research and strategy to set the stage for innovative brand digital initiatives.
- Worked with MTV in developing over a year’s worth of research-driven intelligence narratives, prescribing models for business success in online video and digital communities
- Developed a comprehensive intelligence piece for General Electric’s aviation branch, providing a framework for how digital has had an impact on B2B operations in the industry
- Crafted content-based strategy for a Coca-Cola social responsibility program designed to spread through online channels
- Regularly turned to for interview-based insight on matters of digital innovation to support client research initiatives
Trends Consultant
PSFK
New York
10.2009 - 06.2011
- .Conducted the research, writing, and production of comprehensive industry trends reports for Microsoft, Samsung, UNICEF, and Pepsi.
- Crafted research briefs for identifying critical cultural & technological themes beginning to develop within client industries.
- Maintained a deep and daily pulse on new creative initiatives developing throughout marketing, academic, and arts, and technology landscapes.
- Routinely presented findings and reports before client teams and workshops.
Account Executive
EyeWonder
Atlanta
06.2008 - 06.2009
- Executed and maintained rich display media campaigns across complex arrays of online publications.
- Managed campaign scheduling, production, and tracking.
- Performed technical HTML and JavaScript troubleshooting of online display media.
Intelligence Analyst
United States Army Intelligence & Security Command
Augusta
07.2000 - 07.2004
- Analyzed satellite-based imagery intelligence for a series of specific locations, collecting data on vehicle types and movements at unknown facilities over months.
- Produced written reports aimed at building an understanding of facility types being observed.
- Regularly turned to for interview-based insight on matters of digital innovation to support client research initiatives.
Education
Bachelor of Arts - Advertising
University of Georgia
GA05-2008
Skills
- Omnichannel journey orchestration
- Data-driven audience engagement plans
- Data-driven segmentation
- Activation strategies
- CRM
- Brand strategic planning
- Market analysis
- Performance metrics
- Competitive intelligence
Accomplishments
Gold award in the iNova Awards and MERCOMM Galaxy awards silver for work with General Motors
Coverage in Fast Company, Monocole Magazine, and Yahoo! Business for work with Makeway
References
References available upon request.
Timeline
Director of Strategy
Havas Health
05.2020 - Current
Senior Strategist
Laundry Service
06.2019 - 01.2020
Associate Director, Strategy
Heartbeat Ideas
01.2019 - 07.2019
Senior Digital Strategist
JWT Inside
05.2016 - 12.2018
Freelance Digital Strategist
Various
10.2013 - 05.2016
Strategist, Producer
Composure
01.2013 - 05.2016
Strategist
Three Kings
07.2011 - 09.2013
Trends Consultant
PSFK
10.2009 - 06.2011
Account Executive
EyeWonder
06.2008 - 06.2009
Intelligence Analyst
United States Army Intelligence & Security Command
07.2000 - 07.2004
Bachelor of Arts - Advertising
University of Georgia
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