Kyle Thomas
Lakeland,FL
Summary
Senior integrated marketing and omnichannel strategy leader with 20+ years of experience driving brand growth through full-funnel marketing, retail media, commercialization, and data-driven media strategy. Proven success leading multimillion-dollar marketing investments, building scalable marketing frameworks, and translating consumer and shopper insights into measurable business outcomes. Trusted advisor to executive leadership and cross-functional teams, aligning Marketing, Sales, Merchandising, eCommerce, Analytics, and agency partners to deliver integrated strategies that strengthen commercial performance and marketing effectiveness. Recognized for leading marketing transformation initiatives, optimizing media investments, mentoring high-performing teams, and driving continuous innovation across complex enterprise organizations.
Overview
22
22
years of professional experience
Work History
Manager, Corporate Media Strategy
Publix Super Markets Inc
Lakeland
01.2025 - Current
- Lead enterprise retail media strategy supporting more than 1,400 stores by developing scalable omnichannel media frameworks that improve shopper engagement, promotional effectiveness, and business performance.
- Manage approximately $7M in annual media investments across print, digital, and in-store channels while optimizing investment effectiveness through data-driven decision making.
- Leverage Media Mix Modeling (MMM) insights to transform digital distribution strategies, increasing customer engagement by 23x while improving marketing efficiency.
- Drive governance initiatives that reduced in-store media waste by 65% through enhanced data quality, targeting, and execution standards.
- Direct relationships with external media partners and collaborate with cross-functional teams to deliver integrated marketing solutions aligned with enterprise objectives.
- Translate shopper behavior, operational analytics, and competitive intelligence into actionable recommendations that strengthen commercial planning and media performance.
- Develop enterprise measurement frameworks and optimization standards that enable continuous improvement across marketing investments.
- Coach and mentor media professionals while fostering accountability, collaboration, and continuous capability development.
Manager, Corporate Integrated Marketing Strategy
Publix Super Markets Inc
Lakeland
01.2019 - 01.2025
- Directed integrated marketing strategies supporting Pharmacy, Grocery, and Liquor businesses representing more than $10B in annual revenue.
- Led commercialization and go-to-market strategies for enterprise product launches, including the Pharmacy Discount Finder platform and COVID-19 Vaccine Reservation Platform.
- Managed marketing investments exceeding $20M annually while improving campaign effectiveness and maximizing return on investment.
- Optimized Liquor media strategy, reducing annual marketing costs by approximately $100K while maintaining target ROAS.
- Designed and implemented an Agile marketing operating model that reduced campaign delivery timelines by approximately 30 business days.
- Directed agency partners across media planning, creative development, production, and campaign execution while strengthening accountability and performance.
- Partnered across Marketing, Operations, Merchandising, IT, Analytics, and Executive Leadership to align integrated marketing initiatives with business priorities.
- Managed, coached, and developed high-performing marketing professionals while strengthening organizational capability and execution excellence.
Corporate Integrated Marketing Manager
Publix Super Markets Inc
Lakeland
01.2011 - 01.2019
- Developed omnichannel marketing programs supporting pharmacy products, wellness services, customer acquisition, and shopper engagement.
- Led vendor-funded marketing programs for the Pet and Baby categories, partnering with national CPG manufacturers and cross-functional teams to develop integrated campaigns that strengthened brand visibility, shopper engagement, and commercial performance.
- Managed media planning, promotional strategy, agency partnerships, campaign measurement, KPI development, and integrated execution.
- Translated consumer insights into actionable marketing strategies that supported business growth and customer acquisition.
Regional Marketing Manager
Publix Super Markets Inc
Lakeland
01.2007 - 01.2011
- Developed localized brand and community marketing strategies to support store performance, market entry, and partnership activations.
- Initiated community-based marketing initiatives for underperforming or newly competitive markets.
- Managed sponsorships and co-marketing partnerships, including Tampa Bay Buccaneers and Gasparilla Distance Classic, creating shared-value brand experiences.
- Planned and executed communications for 15+ annual store openings and new business pilots, building brand presence in new communities.
Project Manager
Publix Super Markets Inc
Lakeland
01.2005 - 01.2007
- Led cross-functional marketing initiatives, vendor management, budget planning, and enterprise campaign execution while ensuring on-time delivery and stakeholder alignment.
Education
Bachelor of Science - Marketing
University of South Florida
Tampa, FL12.2004
Skills
- Customer service
- Team leadership
- Time management
- Decision-making
- Complex Problem-solving
- Goal setting
- Strategic planning
- Relationship building
- Cross-functional teamwork
- Brand management
- Coaching and mentoring
- Work prioritization
Timeline
Manager, Corporate Media Strategy
Publix Super Markets Inc
01.2025 - Current
Manager, Corporate Integrated Marketing Strategy
Publix Super Markets Inc
01.2019 - 01.2025
Corporate Integrated Marketing Manager
Publix Super Markets Inc
01.2011 - 01.2019
Regional Marketing Manager
Publix Super Markets Inc
01.2007 - 01.2011
Project Manager
Publix Super Markets Inc
01.2005 - 01.2007
Bachelor of Science - Marketing
University of South Florida