Summary
Overview
Work History
Education
Skills
Timeline
Awards
Generic
Kyle Tucker

Kyle Tucker

Mt. Juliet,TN

Summary

For more than 20 years, I've been helping college and professional athletes, coaches, teams and owners tell their story in the most compelling way possible. Whether it's in long form, via magazine-style journalism, or the shortest form, via a catchy campaign tagline, my mission is to get to the heart of the story.

Overview

22
22
years of professional experience

Work History

Story Director

Elevate Creative
09.2024 - Current
  • Leading all storytelling efforts, including discovery interviews and insights, tagline and marketing campaigns, video script writing and storyboarding, and design research to support our experiential design projects for NFL, NBA, NHL and MLS franchises across the country, including the Anaheim Ducks, Washington Wizards and Capitals, Oklahoma City Thunder, Calgary Flames, Chicago Fire and US Open.

College Basketball Writer

The Athletic
08.2018 - 08.2024
  • Hired as Kentucky beat writer, transitioned into a national college basketball role the last two years. Work featured regularly in The New York Times, our parent company. Covered five Final Fours, six NBA drafts. Developed a social media following of nearly 100,000.

Kentucky Beat Writer

SEC Country
05.2016 - 05.2018
  • Hired by Cox Media Group and the Atlanta Journal-Constitution to help start up a digital-only platform covering sports in the Southeastern Conference.

Kentucky Beat Writer

Courier-Journal
08.2011 - 05.2016
  • Hired by the 11-time Pulitzer Prize-winning newspaper, Kentucky’s largest, to cover its most important sports beat: University of Kentucky football and basketball.

Virginia Tech Beat Writer

Virginian-Pilot
08.2003 - 07.2011
  • Winner of multiple local, state and national awards covering the Hokies’ football and basketball programs. Successfully launched and built large followings for the paper’s first Twitter account and sports blog.

Education

Mass Communication

Austin Peay State University
Clarksville, Tenn.
05.2001

Journalism And Mass Communication

Western Kentucky University
Bowling Green, Ky.
05.2003

Skills

  • In-depth interviews
  • Expert storytelling
  • Deadline writing
  • Idea generation
  • Research and data analysis
  • Collaboration, teamwork
  • Marketing and Brand expertise
  • Video script writing storyboarding
  • Tagline and PR campaign creation
  • Design research design sprints

Timeline

Story Director

Elevate Creative
09.2024 - Current

College Basketball Writer

The Athletic
08.2018 - 08.2024

Kentucky Beat Writer

SEC Country
05.2016 - 05.2018

Kentucky Beat Writer

Courier-Journal
08.2011 - 05.2016

Virginia Tech Beat Writer

Virginian-Pilot
08.2003 - 07.2011

Mass Communication

Austin Peay State University

Journalism And Mass Communication

Western Kentucky University

Awards

Associated Press Sports Editors: three-time winner of an APSE Top 10 in national contest. 

National Sports Media Association: two-time winner of the NSMA’s Kentucky Sportswriter of the Year. 

National Association of Black Journalists: two-time finalist, one-time winner of an NABJ Salute to Excellence national writing contest award. 

Virginia Press Association: winner of multiple sports feature-writing awards in the VPA's annual contest. 

Slover Awards: Three-time winner of The Virginian-Pilot sportswriter of the year.

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