KYLE WAGNER
Summary
Media and advertising professional with extensive experience in broadcast, digital advertising, and AdTech industries, now focusing on digital marketing strategy and execution. Proven expertise in creating and managing digital marketing campaigns, account management, ad operations, and campaign performance optimization. Demonstrated success in leading teams, managing multi-million-dollar client portfolios, and developing operational efficiencies. Retained through multiple mergers and acquisitions, showcasing adaptability and a commitment to client service excellence. Skilled in creating and implementing SOPs, collaborating with creative and development teams, and optimizing campaigns across platforms such as Google Search, Meta Ads, and various DSPs and ad servers. Passionate about leveraging digital marketing expertise to deliver exceptional client experiences and drive business growth.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Digital Operations Manager
Locallink Marketing
03.2024 - Current
- Collaborate with cross-functional teams to develop and execute successful digital marketing campaigns covering various digital marketing tactics, including programmatic display and OTT/CTV, Meta Ads, and Google Search.
- Coordinated up to 10 website redesign projects from concept development through launch for optimized user experiences across devices.
- Led a team of content creators to produce high-quality multimedia assets for use across web properties and social media channels.
- Ensured compliance with industry regulations, best practices, and company policies throughout all digital operations activities.
- Conferred with department heads to discuss contracts, advertising media selection or products to be advertised.
- Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.
- Implemented conversion tracking and site retargeting tags for programmatic and Meta ad campaigns, ensuring accurate performance measurement and audience targeting.
- Developed comprehensive Standard Operating Procedures (SOPs) for all agency departments, starting post-sale with client onboarding, encompassing campaign planning, execution, and post-campaign analysis to ensure streamlined operations and consistent workflows.
Ad Operations Specialist
The Richards Group (TRG)
05.2021 - 02.2024
- Company Overview: formerly The Richards Group
- Collaborate with brand management and strategic planning teams to ensure timely and successful campaign launches.
- Conduct training sessions for internal teams on department-specific processes and timeline expectations to promote efficiency and clarity.
- Attend and actively contribute to client status meetings, providing updates and insights to ensure alignment and progress.
- Ensure compliance with trafficking processes, naming conventions, quality assurance standards, and pacing report setup for seamless campaign execution.
- Review and approve media buys within buying platforms to maintain accuracy and alignment with campaign objectives.
- Collaborate with publishers and DSPs to implement ad-tracking tags and ensure proper functionality.
- Utilized ad server platforms to set up and manage over 20 display campaigns, including trafficking, targeting, and creative management, ensuring accurate delivery and optimal performance across digital channels.
Key Account Manager
Highlevel
04.2020 - 05.2021
- Develop and deliver comprehensive marketing strategies tailored to agency clients' objectives, including website design and development to align with client expectations.
- Collaborate with web development teams and designers to ensure websites are visually appealing, functional, and meet client goals.
- Analyze performance data across Google Search and Meta Ads campaigns. Implement optimization strategies that increased campaign ROI by up to 20% and improved key performance metrics such as CTR, VCR, and conversion rates.
- Oversee the creation of marketing content and explore new sales channels to drive growth and enhance client reach.
- Manage the onboarding process for newly acquired projects and client accounts, ensuring seamless integration of website development and marketing initiatives.
- Maintain and nurture a portfolio of 65 client relationships, ensuring satisfaction with website deliverables and digital marketing strategies.
- Work closely with planning, creative, and development teams to exceed client expectations and deliver high-quality results.
Senior Account Manager
Adstream, ByDeluxe
10.2014 - 04.2020
- Played key role in maintaining continuity and operational excellence during ByDeluxe's acquisition by Adstream, ensuring seamless integration and sustained client satisfaction.
- Managed advertising client relationships generating an average of $2.5 million in annual revenue.
- Collaborated with Sales Leadership to secure new accounts in the advertising distribution industry, driving business growth.
- Established and led operations of Dallas office, ensuring strategic alignment with company objectives.
- Developed and implemented Standard Operating Procedures (SOPs) for daily business operations and client onboarding processes.
- Achieved 100% client retention rate through exceptional relationship management and service delivery.
- Served as primary point of contact for all Central and South regional clients, addressing needs and ensuring satisfaction.
- Coordinated with video ad distribution teams to ensure timely delivery of ads that met broadcast deadlines.
MULTIPLE POSITIONS
DG FastChannel , Extreme Reach
03.2000 - 10.2014
- Extreme Reach (formerly The Dub House, VDI Multimedia, Point360, and DF FastChannel)
Retained through a series of acquisitions, beginning with The Dub House and transitioning through VDI Multimedia, Point360, and DF FastChannel before becoming part of Extreme Reach. Successfully adapted to evolving roles and responsibilities, maintaining high performance and client satisfaction throughout organizational changes. - Manager of Client Services
- Account Manager
- Shipping Manager
- Analog-to-Digital Transfer Manager
- Linear Video Editor
- Audio Duplication Manager
- Asset Manager
- Video Tape Operator
Education
Digital Marketing Certificate - Digital Marketing
Southern Methodist University
Dallas, TX09-2021
Skills
Customer experience management
Client relationship building
Cross-functional collaboration
Account management
Search engine optimization
Media planning
Analytics tools
Campaign management
Performance optimization
Strategic thinking
Project Management
Certification
- SimpliFi Platform Certification
- StackAdapt Platform Certification
- Amazon Ad Server Certification
- CM360 Certification
Timeline
Digital Operations Manager
Locallink Marketing
03.2024 - Current
Ad Operations Specialist
The Richards Group (TRG)
05.2021 - 02.2024
Key Account Manager
Highlevel
04.2020 - 05.2021
Senior Account Manager
Adstream, ByDeluxe
10.2014 - 04.2020
MULTIPLE POSITIONS
DG FastChannel , Extreme Reach
03.2000 - 10.2014
Digital Marketing Certificate - Digital Marketing
Southern Methodist University
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