KYLE WALKENHORST
B2B Brand Publishing & Business Development
Los Angeles,CA
Summary
Accomplished Sales and Marketing Executive with background propelling company offerings and brand through focused strategies. Confident and smooth communicator when delivering presentations and maintaining client relationships. Focused when analyzing competitors and target market to determine unique selling proposition and maximize revenue. Creates and implements successful sales and marketing strategies regardless of scale and budget.
Overview
28
28
years of professional experience
Work History
Head of Sales and Marketing
WMG
09.2023 - Current
- Founder of Business Development Agency leveraging creative and sales talent established over25 years
- Built network of250+ business professionals with the expertise to make a difference for clients
- Established AI Masterclass as-a-Service connecting and driving growth and influence for leading brands
Senior Account Director
Future PLC
10.2021 - 09.2023
- Oversaw territory and headed up sales for B2B Tech titles and global accounts in Media & Entertainment, Broadcast, Sports, and CE
- Achieved growth going from0 to40 new business accounts in first12 months
- Growth of Smart Studios creative services, selling entire portfolio of integrated marketing programs
- Manage sales and customer success strategies for several topics focused SmartBrief Newsletters
Vice President of Sales & Strategy
Collateral Damage
06.2019 - 10.2021
- Led merger of B2B Sprocket Media and B2C Collateral Damage Creative Agencies
- Transformed brand and creative strategy for Kedren Health, increasing web traffic370% and overall social engagement219% as well as facilitating Covid-19 testing and vaccination outreach
- Built Go-To-Market strategy for ProPricer SaaS government contract software and founded Magazine
Publisher and Head of Business Development
Morgan Stanley
08.2015 - 06.2019
- Creator of award-winning personalized brand publication, establishing complete editorial and design strategy, and growing ad sales400% by second year
- Developed and executed Customer Success and Account-Based Engagement (ABE) platform for Wealth Management Group, engaging and organizing select top client practices/offices in highly secure environment
- Grew the audience base from Zero to40K new implementations in a single year through successful execution of promotional strategies and marketing campaigns
Founder and Head of B2B Publishing and Sales
Sprocket Media
06.2003 - 08.2015
- B2B Brand Publisher and AI Marketing Services Company, and pioneer of native advertising strategies
- Accomplished growth from zero to25M in annual sales in five years upselling major Fortune1000 clients
- Founded Sprocket Pro Staffing delivering outstanding growth adding major Fortune1000 clients
- Founder of the AI and ML powered Digarati Digital Publishing Community Platform with460K in Q1 of launch
Director of Publishing Sales and Partner Marketing
Oracle
04.1997 - 06.2003
- Executed overall sales and marketing strategies for the Oracle Corporate Publications including Oracle Magazine, Profit, and Java Magazine, growing partner engagement1700% in three years
- Built and managed high-performing global sales force, facilitating training and managing performance to achieve growth from150K to $20M in annual advertising revenue over5 years
- Achieved700% increase in audience/subscriber base within3 years – from75,000 to750,000 circulation
Education
Bachelor of Science - Media Sales and Management
Skills
- Account Management
- Analytics
- Brand Development
- Brand Management
- Brand Publishing
- Business Development
- Business Operations
- Client Engagement
- Consultive Selling
- Creative Direction
- CRM
- Customer Success
- Finance
- Generative AI
- High-EQ Leadership
- High-Growth Strategies
- Key Relationship Development
- Media Sales
- Sales Planning
- Salesforce
- Stakeholder Engagement
- Storytelling
ADDITIONAL WORK EXPERIENCE
- IBM | Detroit, MI | Head of Advertising Sales and Partner Engagement | May 1994 – Apr 1997
- McGraw-Hill | New York, NY | Director of Sales and Marketing | Sep 1992 – May 1994
- Novell Micro-Focus | Provo, UT | Advertising Sales Manager | April 1990 – Sep 1992
Accomplishments
Los Angeles Times | Sales Resident, Syndicated Columnists
Niche Media Conferences| Presenter and Instructor, Native Advertising
Business Publishing Audit (BPA)| Executive Presenter, Growth Strategies
Oracle Annual Sales Kickoff| Presenter, Customer Experience and Sales Enablement
Parkinson’s Resource Organization | Fundraising and reboot of Monetization Strategies
Corporate Event Marketing Association (CEMA) | Executive Presenter and Member
Kedren Health | Marketing Board Member
Missionary | Humanitarian Service
Just One Can Charity | Co-Founder
Affiliations
- CEMA
- NASP
- ANA
- NAB
- IAB
- AMA
Timeline
Head of Sales and Marketing - WMG
09.2023 - Current
Senior Account Director - Future PLC
10.2021 - 09.2023
Vice President of Sales & Strategy - Collateral Damage
06.2019 - 10.2021
Publisher and Head of Business Development - Morgan Stanley
08.2015 - 06.2019
Founder and Head of B2B Publishing and Sales - Sprocket Media
06.2003 - 08.2015
Director of Publishing Sales and Partner Marketing - Oracle
04.1997 - 06.2003
Brigham Young University - Bachelor of Science, Media Sales and Management
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