KYLE A. GRAHAM
Westborough,MA
Summary
Global Marketing Leader with experience driving strategic planning, activation, creative development, and optimization that result in impact for the brand. Excels in a fast-paced, results driven and collaborative environment with complex cross functional teams that support both near- and long-term objectives. Reputation as a leader, problem solver and innovator with exceptional presentation skills who can be counted on in crunch time to sell through strategic recommendations to a senior audience.
Overview
16
16
years of professional experience
Work History
Sr. Manager Global Media and Partnerships
Bose Corporation US
05.2015 - Current
- Matrix manager for cross-functional team consisting of internal and external partners to develop, execute and optimize business strategies across brand partnerships, including social and paid media to achieve both short and long-term objectives
- Serve as the primary day-to-day contact for cross-functional business partners, both internal and external, across marketing, analytics, product, finance, and agencies
- Cultivate new business partnerships and foster existing partnership relationships at a global level based on brand and campaign objectives
- Create customized 360 marketing programs (paid, earned and owned) across NFL, NBA, Global Football, and Tennis industries, optimizing for business growth, while maximizing sales and profitability
- Negotiate and execute B2B, Property and Talent contracts
- Lead development and management of positioning, visual identity, key art, brand design assets and execution, ensuring connectivity to Bose product and brand guidelines
- Secure executive buy-in on strategic approach, activation and measurement plans across global partnerships
- Collaborate on comprehensive KPI and measurement plans to establish benchmarks, targets and maximize effectiveness on a global level
- Primary liaison with agency partners to ensure strong relationships are held and campaigns are set up to meet goals and objectives.
- Provide strong leadership to enhance team productivity and morale.
DIRECTOR OF DIGITAL MEDIA
Decibel Media
01.2014 - 01.2015
- Responsible for the strategic direction, leadership and production of digital media and analytics departments
- Pivotal teammember for all new business opportunities
- Clients included Minuteman Health, Boston Private Bank, Johnson & Wales
- University, Bernie & Phyl's Furniture and Harvard Kennedy School
- Specific Role and responsibilities:
- Developed strong understanding of each clients' products, competition, industry, marketing goals and objectives
- Analyzed performance data and site analytics to develop insights for use in business review and content development
- Closely managed project plans and scope of work to ensure each team delivered on schedule and campaign troubleshooting
- Led team to achieve targeted performance KPIs and provided assistance including optimizations and campaigntroubleshooting
- Collaborated with client teams and agency partners to ensure client goals were met
- Participated in the training, individual development, on-boarding and mentoring of digital marketing team.
DIGITAL ACCOUNT DIRECTOR
Blitz Media
01.2010 - 01.2014
- Responsible for workflow productivity, professional development and quality of work for digital media team of 10 members
- Key team member for all new business opportunities
- Responsible for leading the strategy and development of client mediaactivities including strategy, planning, buying, trafficking, measurement and analytics
- Clients included Breville, Carbonite, Tivoli Audio, IdeaPaint and BBK Worldwide
- Digital media expert resource for all clients
- Accomplishments include:
- 2013 Ad Club Media Maven Rising Star Award Winner
- Digital lead on several campaigns selected as finalists for the 2013 Media Maven Awards including;
- Best Use of Digital Media
- Best Use of Social Media
- Best Use of Branded Content
- Best Use of Non-Traditional Media
- 2012 Google Engage All-Star (1 of 19 in North America)
- Responsible for 900% sales growth in Search Engine Marketing (SEM) business
- Voted member of the Employee Ownership Committee (EOC).
Search Marketing Manager
CJ Affiliate, Formerly
01.2008 - 01.2010
- Agency lead on several key accounts including Hot Topic, Torrid, Lexmark, PartsGeek, Scholastic, Last Minute Travel, and Backto Basic Toys
- Responsible for the development of internal technology and analytics
- Responsible for managing day-to-day operations of relationships and communications
- Developed and implemented short-term and long-term integrated strategies
- Managed and delegated tasks to a team of four Search Marketing Specialists
- Responsible for client projections and forecasts on a quarterly basis.
Education
BACHELOR OF SCIENCE - BUSINESS AND MARKETING
FRANKLIN PIERCE UNIVERSITY
2007
Skills
- Global Sales and Marketing
- Marketing Planning
- Sponsorship Evaluation and Execution
- Global Media Planning
- Employee Leadership and Mentoring
- Excellent Communication
Timeline
Sr. Manager Global Media and Partnerships
Bose Corporation US
05.2015 - Current
DIRECTOR OF DIGITAL MEDIA
Decibel Media
01.2014 - 01.2015
DIGITAL ACCOUNT DIRECTOR
Blitz Media
01.2010 - 01.2014
Search Marketing Manager
CJ Affiliate, Formerly
01.2008 - 01.2010
BACHELOR OF SCIENCE - BUSINESS AND MARKETING
FRANKLIN PIERCE UNIVERSITY
Similar Profiles
Collins OwusuCollins Owusu
Cloud Engineer at Bose Corporation USCloud Engineer at Bose Corporation US
Frank PutirkaFrank Putirka
Quality Control Technician at Bose Corporation USQuality Control Technician at Bose Corporation US
Omar SanchezOmar Sanchez
Warehouse Operation and Logistics Supervisor at Bose Corporation USWarehouse Operation and Logistics Supervisor at Bose Corporation US
PRINCE ANTWIPRINCE ANTWI
User Services Technician at Hologic Inc.User Services Technician at Hologic Inc.
Keyli UrizabalKeyli Urizabal
Dental Assistant at Unique Dental Care AssociatesDental Assistant at Unique Dental Care Associates