Kyler Burk
Public Information Officer | City of Alachua
Fort White,Florida
Overview
6
6
years of professional experience
8
8
years of post-secondary education
Work History
Public Information Officer
City of Alachua
01.2024 - Current
- Coordinates and performs 10-15 media relations activities each month, serving as a city spokesperson while maintaining effective working relationships with media outlets
- Develops and maintains meaningful relationships with more than 100 community stakeholders, including businesses, community members, organizations and nonprofit entities
- Prepares, edits and publishes regular and special articles and news stories pertaining to city activities, programs and projects across various media forums
- Constructed vivid, engaging graphic content, within city brand and verbal messaging guidelines, to attract the public's eye and present information in a creative manner
- Develops and executes comprehensive citywide marketing and public relations campaigns (both positive and crisis-related), utilizing traditional and digital tactics, each with a duration of two weeks up to one year
- Edits and effectively maintains all aspects of the city’s website, including a working knowledge of web development
- Creates, curates and manages content (posted at a minimum of twice daily) for all City social media platforms, including monitoring comments, messages and general public sentiment
- Attends community events on city's behalf, serving as the main communications contact for those in need of information from the city
- Maintains high proficiency in social media utilization, management and administration
- Participates in meetings of city’s Emergency Management Team to assist with organizational and public information efforts during emergencies
Marketing Manager
FileForms LLC
06.2023 - Current
- Created company brand messaging, collateral materials, and digital graphics for both the product (the web application) and marketing tactics
- Structured strategic marketing campaigns to successfully launch our product (application)
- Utilized market trends and target audience statistics to effectively and appropriately market products using tactics such as SEO, content marketing, email marketing, and social media campaigns
- Coordinated efforts between staff and vendors, coordinating documents, planning, and creative material distribution
Owner/Operator/Founding Partner
Integrated Image Communications
04.2021 - 08.2023
- Managed a book of 25-30 digital marketing clients, coordinating efforts between myself, clients and contractors
- Consistently communicated with all clients, consulting them on effective digital marketing efforts
- Actively found and recruited additional clients to purchase monthly digital marketing services using networking, authentic relationship building and digital marketing techniques
- Developed processes, then recruited and trained four (total) employees/contractors to create content for business clients' social media and digital marketing efforts
- Practiced weekly networking and business-to-business interaction by being a member and Secretary/Treasurer of a local BNI chapter
Digital Media Coordinator
Florida Farm Bureau
01.2021 - 07.2021
- Created, curated and published engaging content to a collective 20,000+ followers across all of the organization's digital media channels, including Facebook, Instagram, Twitter, LinkedIn, and YouTube; increased collective reach by over 15% quarterly
- Created strategic plans for digital media and social media efforts across all channels
- Analyzed and reported metrics, determining best next steps in implementing more engaging content
- Wrote and curated content for monthly eNewsletter distribution to over 14,000 members
Underwriter
Florida Farm Bureau
01.2019 - 01.2021
- Clearly communicated insurance policy coverage, applicable endorsements and necessary exclusions to agents to adequately insure each unique risk
- Profitably managed a complete book of business written by a group of 20 to 25 agents, recognizing industry risk trends and training agents in order to better underwrite the area
- Applied critical thinking and analytical skills to review, analyze and make decisions, weighing risks against company guidelines for desirability and eligibility
Education
Bachelor of Science - Public Relations
University of Florida
Gainesville, Florida 08.2014 - 08.2019
Associate of Arts - Business
Florida Gateway College
Lake City, Florida 08.2011 - 05.2014
Skills
Written and Oral Communication
Content Writing and Marketing
Public Relations Strategy and Planning
Relationship Building
Graphic Design
Timeline
Public Information Officer
City of Alachua
01.2024 - Current
Marketing Manager
FileForms LLC
06.2023 - Current
Owner/Operator/Founding Partner
Integrated Image Communications
04.2021 - 08.2023
Digital Media Coordinator
Florida Farm Bureau
01.2021 - 07.2021
Underwriter
Florida Farm Bureau
01.2019 - 01.2021
Bachelor of Science - Public Relations
University of Florida
08.2014 - 08.2019
Associate of Arts - Business
Florida Gateway College
08.2011 - 05.2014
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