Kyler Raia
Summary
Kyler Raia is a creative and results-driven professional with over a decade of hands-on experience across diverse business sectors, including music and entertainment, as well as global e-commerce. A graduate of Northeastern University's D'Amore-McKim School of Business, his expertise includes co-founding the successful Boston-based record label 'Ask For Juan' and excelling as a 360 manager, in addition to collaborating closely with prominent hip-hop artists, such as Nas, Travis Scott, and Metro Boomin'. He has proven himself to be influential at international firms like Wayfair, LLC, and Prager Metis CPA's, demonstrating his ability to drive impactful marketing campaigns and develop effective brand strategies. With a diverse skill set and meticulous attention to detail, Kyler's experience makes him a valuable asset in all professional environments.
Overview
10
10
years of professional experience
Work History
SVP of Marketing
Hightainment Corporation
06.2024 - Current
- Successfully led pre-seed fundraising round, totaling over $750K in initial investments to develop Minimum Viable Product.
- Designed and implemented organic digital marketing strategies resulting in over 5 million account interactions and generating over 3 million views across major platforms.
- Directed and allocated marketing budget of over $200K, ensuring maximum return on investment, while minimizing organizational expenses.
- Developed data-driven strategies for optimizing user acquisition, conversion, and retention rates to build user base
- Cultivated, onboarded, and managed high-performance marketing team through effective recruitment and leadership initiatives.
- Conducted extensive market research to identify opportunities within the cannabis entertainment niche, shaping product development and all social media strategies.
Chief of Staff & Project Manager
Integral Studio
03.2021 - 06.2024
- Managed over $1.5 million in ad spend for a roster of over 25 artists, associated record label teams, and touring/production companies.
- Spearheaded the design and execution of multi-channel paid marketing campaigns, increasing audience engagement and conversion rates across platforms resulting in 3 unique platinum recordings.
- Strategically advised 5 members of the C-Suite, managing day-to-day operations, event scheduling, and facilitating all organization-wide communications.
- Utilized SymphonyOS (AI-powered proprietary platform) to analyze campaign performance, ensuring precision and effectiveness in reaching target demographics.
- Oversaw all media planning and buying efforts, optimizing spend to achieve the highest return on investment for all clients.
Artist Manager & Label Operations
Ask For Juan (PMF Productions, LLC)
06.2018 - 01.2023
- Provided comprehensive managerial support to all label personnel on a day-to-day basis, fostering a productive creative environment leading to 5 major label offers for our artists.
- Coordinated the promotion and production of live concerts, artist appearances, and label-wide events, selling out over 35 shows in key markets across the US.
- Evaluated all performance data from concerts and album sales to optimize future marketing strategies, based on consumer behavior patterns and emerging industry trends.
- Performed all bookkeeping and administrative tasks related to label finances, such as touring & recording budgets, merchandise sales, and banking activity via QuickBooks.
- Leveraged creative networks to identify and generate opportunities to increase exposure and grow brand awareness.
Associate Accountant
Prager Metis CPAs, LLC
07.2017 - 12.2017
- Scrutinized client royalty statements and consolidated key data to be included in 5 official audits.
- Utilized complex software to prepare over 10 federal tax returns on behalf of the firm's clients.
- Created and maintained over 15 client accounts via QuickBooks and Datafaction.
- Procured various sales tax licenses and prepared state level sales tax returns for 10 clients.
- Assisted in maintaining accurate financial records by processing accounts payable and receivable transactions for 2 global tours.
Marketing Department: Promotions Coordinator
The Wilbur
07.2016 - 12.2016
- Created and maintained advertising budgets for over 100 shows on behalf of 10 venues across the nation to be presented at settlement with artist management teams
- Implemented a city-wide, college student discount initiative for over 15 campuses in Boston
- Managed all accounts receivable and accounts payable relevant to venue marketing expenses
- Employed the backend of all social media accounts to promote weekly presale information to over 30,000 venue followers
- Widened scope & added responsibilities necessary to make the role full-time for future employees
- Utilized media distribution platform to draft and publish press releases for each show
Supplier Performance: Account Operations
Wayfair, LLC
07.2015 - 01.2016
- Managed the accounts of over 500 suppliers via the firm's vendor portal
- Taught approximately 20 new employees how to utilize our information systems
- Trained new suppliers to navigate and correctly utilize our private extranet system
- Reduced order processing time with effective communication between suppliers and internal departments.
- Coordinated with over 10 carriers to schedule and monitor deliveries to customers
- Utilized various MS programs to maintain constant communication with partners
Education
Bachelor of Science Degree - Business Administration
Northeastern University, D'Amore-McKim School of Business
Boston, MA05.2018
Skills
- Digital Marketing Strategy & Management
- Brand Development & Organic Audience Engagement
- Creative direction & Content strategy
- Social Media Strategy/Influencer Marketing
- Data Analytics & Market Research
- Team Leadership & Collaboration
- Data Analysis & Campaign Optimization
Timeline
SVP of Marketing
Hightainment Corporation
06.2024 - Current
Chief of Staff & Project Manager
Integral Studio
03.2021 - 06.2024
Artist Manager & Label Operations
Ask For Juan (PMF Productions, LLC)
06.2018 - 01.2023
Associate Accountant
Prager Metis CPAs, LLC
07.2017 - 12.2017
Marketing Department: Promotions Coordinator
The Wilbur
07.2016 - 12.2016
Supplier Performance: Account Operations
Wayfair, LLC
07.2015 - 01.2016
Bachelor of Science Degree - Business Administration
Northeastern University, D'Amore-McKim School of Business
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