Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Software
BusinessAnalyst
Kyler Locke

Kyler Locke

McKinney,Texas

Summary

Results-oriented marketing professional with over 10 years of experience executing measurable marketing campaigns for fast-paced internet companies. Proven track record of driving membership, traffic, and revenue to unprecedented heights. Collaborative team member consistently demonstrating steady leadership and making positive contributions to group dynamics.

Overview

8
8
years of professional experience
5
5
Certification
13
13

Years of marketing experience

7
7

Years of management experience

Work History

Program Manager

Shift Digital
03.2022 - Current
  • Enhanced project visibility with regular status updates, leading to increased stakeholder engagement
  • Negotiated contracts with vendors, securing favorable terms that supported budgetary constraints
  • Improved program efficiency by streamlining processes and implementing time-saving solutions
  • Spearheaded innovative problem-solving techniques that addressed challenges head-on, resulting in effective resolution measures.
  • Established performance metrics for ongoing assessment of operational effectiveness and continuous improvement opportunities.
  • Cultivated strong business relationships with clients to increase overall experience, satisfaction and retention rates.

Marketing & Technology Operations Manager

RealCraft
Gig Harbor, WA
10.2021 - 03.2022
  • Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies
  • Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
  • Improved overall technology efficiency by implementing streamlined processes and system upgrades.
  • Managed implementation of new technological improvements resulting in increased efficiency.
  • Oversaw transition of financial software while functioning a interim controller

Marketing Manager

RealCraft
07.2020 - 10.2021
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Utilized Google AdWords and Facebook Ads Manager to create targeted paid advertising campaigns that drove traffic and conversions on the website.
  • Increased online sales by developing and implementing targeted ecommerce marketing strategies.
  • Improved site performance through regular monitoring, updates, and troubleshooting.
  • Increased web traffic by implementing effective SEO strategies and keyword research.

Marketing Manager

Northwest Harley-Davidson
03.2017 - 07.2020
  • Created promotional campaigns that generated leads, resulting in increased sales.
  • Directed and oversaw the creation and management of multiple marketing campaigns, including the implementation of social media, email marketing, and lead generation campaigns.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Managed social media accounts for optimal audience engagement and increased online presence.

Marketing Coordinator

CCI Solutions
04.2016 - 03.2017
  • Developed visually engaging marketing materials to support product launches and promotions.
  • Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
  • Tracked and reported on marketing campaign responses.

Education

Bachelor of Science - Marketing Management

Western Governors University
Salt Lake City, UT
05.2024

Skills

  • Organizational Strategy
  • Process Development
  • Account Management
  • SEO/SEM Expertise
  • Data Analysis
  • Content Marketing
  • Social Media Management
  • Email Marketing
  • Marketing Automation
  • Customer Relationship Management
  • Leadership
  • Paid Advertising
  • Project Management
  • Adobe Analytics
  • Problem-Solving
  • Strategic Planning
  • Digital Marketing
  • Staff Management
  • Sales Coaching
  • Partnership Development
  • Influencer Marketing
  • HTML and CSS Knowledge
  • CRM Management
  • Shipping logistics

Certification

  • Inbound Marketing - HubSpot Academy
  • AI-Powered Shopping ads Certification - Google
  • Google Ads - Measurement Certification
  • Google Ads Display Certification
  • Google Ads Search Certification
  • Meta Certified Media Buying Professional
  • Invalid Traffic Analytics Certification - CHEQ

Affiliations

  • American Marketing Association

Software

HubSpot

Sales Force

Jira

SEM Rush

Mondaycom

Smartsheets

Google Ads

Power BI

Microsoft Excel

Adobe Creative Suite

Shopify Plus

Adobe Analytics

Meta Ad Planner

ActiveCampaign

MailChimp

Google Analytics

Wordpress

Zapier

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Kyler Locke