Kylie Anderson
Customer Marketing Specialist
Chicago,IL
Summary
Dedicated and innovative marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
5
5
years of professional experience
Work History
Customer Marketing Specialist
Ornua Foods NA- Kerrygold
04.2023 - Current
- Championed brand new role for the company developing goals, strategy and structure for customer marketing at Ornua.
- Enhanced sales and marketing team productivity by streamlining processes and implementing time-saving strategies.
- Increased sales revenue with targeted marketing campaigns and strategic product positioning.
- Spearheaded the integration of shoppable social media programming generating 2,000 additional sales, 1.8% sales conversion, 13 million earned impressions and a sustained 7.8% engagement rate over a 3 month flighting period.
- Developed branded retail POS and creative assets for in-store and online activation.
- Lead the ground-up development of the Kerrygold online merchandise store.
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
- Supported innovation launches with structured go to market strategies and programming.
Field Marketing Associate
Molson Coors Beverage Company
01.2021 - 01.2022
- Boosted brand awareness by developing and executing strategic field marketing campaigns for Illinois and Iowa markets.
- Effectively managed local media budgets; executing impactful brand messaging and events through 15 radio and media networks.
- Managed the execution of contracted assets for branded partnerships with the Chicago Bears, Chicago White Sox, Soldier Field, AllState Arena and local festivals.
- Developed and maintained positive relationships with customers, agencies and distribution stakeholders.
- Collaborated with internal stakeholders to align field marketing efforts with overall business objectives.
- Drove sales growth by collaborating closely with sales teams to develop effective messaging and collateral materials.
- Efficiently executed in market events; successfully managing venue set up, catering, talent, tickets and consumer giveaways.
Account Executive
Molson Coors Beverage Company
01.2019 - 01.2021
- Increased sales by establishing and maintaining strong relationships with 80+ key customers.
- Boosted brand visibility through strategic placement of promotional materials in high-traffic areas.
- Delivered informative product presentations for clients, resulting in increased product knowledge and sales.
- Adapted brand marketing strategies to develop market specific programming to drive sales and brand awareness.
- Championed LGBTQ on premise programming efforts in Chicago increasing account revenue by 60% and executing the on premise launch of the Miller Lite open & proud program.
- Recovered pre-pandemic metrics and achieved a volume and revenue growth of 180% vs 2019 pre-pandemic.
- Led training sessions for new hires, equipping them with the necessary skills to quickly become productive team members.
Event Crew Manager
Star Tribune
01.2019 - 07.2019
- Improved crew efficiency by implementing streamlined workflows and processes.
- Led successful projects by effectively delegating tasks according to individual strengths and expertise.
- Oversaw logistics for multi-day events, including accommodations, transportation, and scheduling.
- Increased client satisfaction by consistently delivering well-executed events within budget constraints.
Education
Bachelor of Arts - Marketing
University of Wisconsin - La Crosse
05.2019
Associate of Arts - Organizational Communication
University of Wisconsin- La Crosse
La Crosse, WI05.2019
Skills
- Presenting
- Cross-functional communications
- Marketing Campaign Development
- Event Planning
- Salesforce CRM Software
- Strategic Planning
- Budgeting and Allocation
- Stakeholder Communications
- Proactive Problem Solving
Timeline
Customer Marketing Specialist
Ornua Foods NA- Kerrygold
04.2023 - Current
Field Marketing Associate
Molson Coors Beverage Company
01.2021 - 01.2022
Account Executive
Molson Coors Beverage Company
01.2019 - 01.2021
Event Crew Manager
Star Tribune
01.2019 - 07.2019
Bachelor of Arts - Marketing
University of Wisconsin - La Crosse
Associate of Arts - Organizational Communication
University of Wisconsin- La Crosse