Summary
Overview
Skills
Work History
Education
Generic
Kylie Cross

Kylie Cross

Chicago,IL

Summary

Innovative, hardworking, and results driven marketing graduate. Trained in both online and traditional marketing methods. Specializing in campaign development, trend analysis and project coordination.

Overview

2
2
years of professional experience

Skills

  • Content Generation
  • Customer Engagement
  • Administrative Duties
  • Public and Media Relations
  • Advertising Strategy
  • Social Media and Promotions

Work History

Social Media Intern

Bourgeois Pig Cafe
01.2022 - Current
  • Developed company's first promotional and advertising campaigns aligned with cafe's overall branding and goals
  • Produce visual content showcasing cafe products, resulting in 30% increase in social media engagement
  • Utilized social media to engage with customers and promote brand, resulting in 125% increase in followers
  • Monitored media analytics to track performance & identify opportunities

Barista,

Starbucks
01.2020 - Current
  • Promoted repeat customers though direct interaction, resulting in 30% increase in customer loyalty and positive reviews

Small Business Owner

Depop
01.2019 - Current
  • Established and managed clothing resale business products maintaining five-star average, achieving a 100% customer satisfaction rating
  • Analyzed social media data to identify trends and optimize content for increased visibility

Consultant

Odyssey of the Mind
01.2022 - 01.2022
  • Developed data-driven recommendations for content, resulting in a projected 25% increase in engagement
  • Conducted thorough assessment of Google analytics to identify audience interests / preferences
  • Leveraged Instagram analytics to evaluate engagement, modified our approach, resulting in a projected 20% increase in follower growth
  • Utilized design software to create high-quality product mock-ups that showcased the brand's unique identity


Consultant

Jewel Osco
01.2022 - 01.2022
  • Leveraged data-driven insights to inform strategic decision-making and optimize overall business outcomes
  • Strategically repositioned Jewel Osco within its competitive landscape through perceptual mapping techniques
  • Optimized Total Product Value of key products, ultimately elevating consumer preference by impressive 2%
  • Utilized conjoint analysis techniques to extract insights from data sets, revealing 37% of customer preferences

Sales Associate

Get Happy
01.2019 - 01.2020
  • My first paid engagement, upsold specialty items, resulting in increased spend per transaction, achieved $90 in daily sales, exceeding store's average by 200%

Education

Bachelors of Science - Marketing

DePaul University
Chicago, IL
01.2019 - 05.2023

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