Social Media Manager
Pineapple Willy’s
Panama City Beach, Florida
05.2025 - 09.2025
- Managed daily social media interactions to enhance customer engagement and satisfaction.
- Collaborated with team members to create marketing campaigns for special events.
- Developed engaging content for social media platforms to promote brand identity.
- Responded promptly to customer inquiries on social media, ensuring timely communication.
- Coordinated with graphic designers to produce visually appealing posts and advertisements.
- Analyzed performance metrics to refine content and improve user engagement strategies.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Managed the daily operations of all assigned social media accounts.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Engaged with and responded to online audience through relevant comments.
- Participated in brainstorming sessions with other professionals to generate innovative ideas.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Monitored social media trends to inform content strategies and audience targeting.
- Collaborated with other departments to ensure brand consistency across all channels.
- Identified potential opportunities for collaborations between the company and other organizations.
- Collaborated with public figures, companies and press to boost and enhance brand on social media.
- Oversaw the creation and maintenance of social media calendars to ensure consistent content delivery and campaign alignment.
- Led social media training sessions for staff to enhance their understanding of best practices and brand voice consistency.