Kylie LaCorte
Avon,IN
Summary
Dynamic and organized marketing professional with extensive experience in strategizing, executing, and analyzing comprehensive marketing campaigns. Proven track record in elevating brand recognition, driving customer engagement through innovative and data-driven marketing strategies, creating and implementing yearly program project schedules, and working collaboratively with other teams. Eager to leverage my skills in a forward-thinking organization to contribute to its growth and success.
Overview
5
5
years of professional experience
Work History
Senior Associate, Marketing
Elevate Energy
02.2023 - Current
- Develop strategic marketing and communications plans for water and healthy homes programs administered by Elevate.
- Implement integrated print and digital marketing communications campaigns from initiation to close, ensuring they are executed on time and within budget.
- Create copy for marketing materials to be used for internal programs and partner use.
- Track, analyze, and report on campaign performance to ensure program goals are met, and marketing budgets are used effectively.
- Proactively identify and provide solutions for gaps and opportunities for improvement.
Membership Marketing Senior Manager
Rocky Mountain Elk Foundation
10.2021 - 12.2022
- Manage the planning and implementation of national membership and fundraising efforts through direct mail, website, email, and other digital platforms.
- Use creative skills and data analysis to improve existing membership programs, suggest the development of new programs, and ensure the ongoing success of direct marketing initiatives.
- Create an annual mail plan and manage production and fulfillment schedules to meet key dates.
- Manage the coordination and production of direct mail and online marketing pieces with Creative Services and vendors.
- Negotiate and manage print, mail, legal, and other service vendor relationships.
- Perform ad-hoc queries and output related to direct mail program areas to aid in project analysis and future planning. Based on analytical findings, propose new ideas and directions for programs.
- Develop and manage annual budgets and forecasts for direct mail and national programs, including membership acquisition, renewal, upgrade, and fundraising. Analyze growth opportunities and budget/forecast to reflect these opportunities.
Membership Data Manager
Rocky Mountain Elk Foundation
07.2019 - 10.2021
- Coordinate data, list criteria, creative presentations, and performance metrics for membership marketing campaigns.
- Conduct database queries, list pulls, and data transfers to printers and other vendors.
- Update weekly reports monitoring campaign progress, analyze results, and develop tools for deeper insight into campaign performance and testing.
- Provide campaign forecasts for response rates and fulfillment schedules, and budgets.
- Work with supervisor to plan all elements of direct marketing programs, including data needs, budget, timeliness, strategy, themes, copy, artwork, list usage, testing, and fulfillment processes.
Education
Bachelor of Arts - Business Administration & Marketing
University of Indianapolis
Indianapolis, IN05.2016
Skills
- Collaboration
- Creativity
- Detail-Oriented
- Organization
- Performance monitoring
- Project Coordination
- Project Management
- Team Leadership
Timeline
Senior Associate, Marketing
Elevate Energy
02.2023 - Current
Membership Marketing Senior Manager
Rocky Mountain Elk Foundation
10.2021 - 12.2022
Membership Data Manager
Rocky Mountain Elk Foundation
07.2019 - 10.2021
Bachelor of Arts - Business Administration & Marketing
University of Indianapolis
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