Kylie Lawrence
Fenton,MO
Summary
A creative, detail-oriented marketing professional with hands-on experience supporting campaigns, managing digital platforms, and keeping projects running smoothly. Passionate about the arts, storytelling, and community engagement through thoughtful, accessible marketing. Brings a proactive mindset, attention to detail, and excitement to grow within a collaborative St. Louis team.
Overview
8
8
years of professional experience
2017
2017
years of post-secondary education
Work History
Marketing Consultant
Various Clients
St. Louis, USA
01.2022 - 01.2026
- Developed and executed multi-platform marketing strategies for local business clients, enhancing brand visibility and engagement for YLANG YLANG St. Louis, Abbie Takes Pictures, Espresso Yourself Coffee & Cafe, Midway Counseling, and various Legal Teams.
- Design, launch, and manage all aspects of comprehensive campaigns (print, web, multi-channel socials, mail, email/SMS, promotional events, affiliates and brand partnerships)
- Perform marketing audits, and optimize strategies, campaign performance, and reporting
- Delivered executive-level reports providing comprehensive, multi-channel marketing insights and KPI-driven data analysis to inform strategic decision-making.
- Build, optimize, and manage websites, landing pages, lead gen systems, and sales pipelines
- Managed social media accounts and content calendars, fostering community engagement and increasing client interaction.
- Perform brand audits, establish and revamp brand guides, and company wide branding and marketing SOPs
- Manage small creative teams and develop partnerships with vendors and community partners
Executive Assistant & Operations Manager
Various Clients
St. Louis, USA
01.2020 - 12.2024
- Supported entrepreneurs and C-suite executives across industries including Erin Joy Companies, Abbie Takes Pictures, and Weigl Law
- Managed schedules, calendars, correspondence, travel, and CRM updates to ensure seamless operations
- Managed personal and business affairs with discretion and efficiency with professionalism and confidentiality
- Build administrative systems, create SOPs, and lead internal team coordination
- Conducted research and developed strategies for business initiatives and client services
- Maintain websites, email marketing systems, and digital presence
Leasing Agent & Event Coordinator
Avenue5 Residential
Laguna Beach, USA
01.2019 - 01.2020
- Maintain 95%+ occupancy through lead nurturing and in-person property tours
- Facilitated resident screenings, move-ins, and move-outs to ensure smooth transitions
- Address resident concerns and support high-quality service experiences
- Developed community engagement strategies and coordinated monthly resident events to foster a sense of community
- Enhanced digital presence to attract prospects through targeted engagement on social platforms
Outbound Sales Representative
Abstrakt Marketing Group
St. Louis, USA
01.2018 - 01.2019
- Identify decision-makers and close qualified leads through consultative outreach
- Managed B2B client accounts across various industries to ensure satisfaction and retention
- Enhanced client retention through strategic follow-up and relationship building
- Led team productivity initiatives through daily engagement activities to maximize sales performance
Education
Rockwood Summit High School
Fenton, MOGeneral Education -
Murray State University
Murray, KY 08.2013 - 12.2013
Bachelor of Human Environmental Sciences -
University of Missouri
Columbia, MO 01.2014 - 04.2017
Skills
- Marketing Strategy & Campaign Management
- Brand Development & Brand Messaging
- Digital Marketing
- Content Creation
- Social Media Management (Meta, TikTok, LinkedIn)
- Email Marketing
- SEO & Website Optimization
- CRM Management & Customer Relationship Management
- Sales Funnel & Pipeline Support
- Marketing Automations
- AI Marketing Tools
- Graphic Design
- Website Management
- Data Analysis & Reporting
- KPI Monitoring
- A/B Testing
- Market Research
- Project Management
- Vendor Coordination
- Team Collaboration
- Client Support & Communication
Additional Info
Experienced Remote Work
Self Management
Personal Business Owner
Additional Expertise
2016 - 2020
Personal Trainer & Wellness Coach
2019 - Present
Professional Astrology Consulting (Personal, Business, & Mundane)
Timeline
Marketing Consultant
Various Clients
01.2022 - 01.2026
Executive Assistant & Operations Manager
Various Clients
01.2020 - 12.2024
Leasing Agent & Event Coordinator
Avenue5 Residential
01.2019 - 01.2020
Outbound Sales Representative
Abstrakt Marketing Group
01.2018 - 01.2019
Bachelor of Human Environmental Sciences -
University of Missouri
01.2014 - 04.2017
General Education -
Murray State University
08.2013 - 12.2013
Rockwood Summit High School