Summary
Education
Timeline
Skills
Work History
Overview
Hi, I’m

KYLIE C. LIZARDI

Phoenix,AZ
KYLIE C. LIZARDI

Summary

Experienced integrated marketing manager adept in strategic planning and project management, pursuing a senior management position in brand marketing. Proven track record in driving engagement and sales through effective marketing campaigns. Expertise in optimizing program efficiency and performance across online and traditional platforms.

Education

Arizona State University
Tempe, AZ

Bachelor of Science from Marketing
08.2012 - 05.2016

University Overview

  • W.P. Carey School of Business

Timeline

Integrated Marketing Manager

Leslie's Pools
04.2021 - Current

Marketing Consultant, Social Media Manager

Small Business
09.2020 - 03.2021

Email Marketing Manager

Leslie's Pools
05.2019 - 04.2021

Marketing Project Coordinator

GoDaddy
05.2018 - 05.2019

Sales and Customer Support Manager

GoDaddy
10.2016 - 05.2018

Arizona State University

Bachelor of Science from Marketing
08.2012 - 05.2016

Skills

  • Multi-channel Strategic Campaign Planning
  • Agency Management and Creative Campaign Leadership
  • Marketing Research and Insights
  • Campaign Brief Development
  • Cross-functional Collaboration
  • Project Management
  • CRM Management
  • Marketing Analytics
  • Go-to-market Strategy
  • Email Marketing
  • Social Media Marketing and Analytics
  • Influencer Management
  • Leadership
  • Adaptability and Problem-solving in Hybrid and Remote Environments
  • Verbal and Written Communication
  • Google Workplace and Analytics
  • Microsoft Office
  • Salesforce
  • Cordial

Work History

Leslie's Pools

Integrated Marketing Manager
04.2021 - Current

Job overview

  • Skilled in developing and executing strategic marketing initiatives to drive brand awareness, engagement, and revenue growth across a range of marketing channels.
  • Managed a social agency team to develop and implement brand and influencer strategies, achieving an impressive 152% growth in impressions and 84% growth in engagements.
  • Researched blog, website, and Google search trends to devise a compelling strategy for enhancing YouTube video content and channel expansion. Achieved a remarkable 40% growth in impressions, 183% growth in views, and 157% growth in subscribers within a 12-month timeframe.
  • Utilized philanthropic partnerships in crafting innovative event strategies for new store launches to reshape brand perception, attract new customers, and contribute to a 10% revenue increase compared to previous years.
  • Developed signage for over 1,000 store locations, ensuring alignment with brand and product positioning objectives while effectively communicating promotional events.
  • Supported the professional development of a digital marketing intern by providing mentorship and guidance, collaborating to create a tailored development plan that aligned with their career aspirations.
  • Conducted thorough customer research, incorporating insights from focus group studies and surveys, to formulate new brand guidelines and positioning statements.

Leslie's Pools

Email Marketing Manager
05.2019 - 04.2021

Job overview

  • Led the development and execution of email marketing campaigns to drive engagement, conversion, and revenue growth while ensuring alignment with brand objectives and industry best practices.
  • Successfully orchestrated the seamless migration of email programs between platforms, resulting in enhanced campaign efficiency and uninterrupted operations.
  • Developed omni-channel and segmented campaign strategies to promote compelling promotions, increasing click-thru rate, conversion, and average order value by 12%.
  • Crafted enhanced acquisition and retention campaigns, increasing the customer file by 10%.
  • Performed ongoing competitive research to stay ahead of industry trends and assess market share.

Small Business

Marketing Consultant, Social Media Manager
09.2020 - 03.2021

Job overview

  • Expertly assessed key performance indicators to craft effective social media marketing strategies and pinpoint potential rebranding opportunities.
  • Achieved 20% follower and impression growth by utilizing SaaS programs to create personalized campaigns and optimize content
  • Elevated brand impact with refined logos, modern creative assets, and updated website platform to drive brand awareness.

GoDaddy

Marketing Project Coordinator
05.2018 - 05.2019

Job overview

  • Coordinated multi-channel marketing campaigns, ensuring timely delivery while collaborating cross-functionally and analyzing campaign performance to achieve marketing objectives.
  • Effectively managed over 15 omni-channel projects, including email campaigns, product launches, and website assets.
  • Examined key performance metrics to refine future campaign strategies, enhancing customer engagement and boosting conversion rates across more than 10 email campaigns.
  • Established strong relationships with key stakeholders, ensuring clear communication and collaboration throughout project life cycles.
  • Streamlined internal processes, resulting in increased efficiency and productivity among team members.
  • Collaborated with management on setting quarterly goals, aligning team priorities with overall business objectives.

GoDaddy

Sales and Customer Support Manager
10.2016 - 05.2018

Job overview

  • Led sales and customer service initiatives, guaranteeing outstanding customer experiences, maximizing sales performance, and nurturing team growth and development.
  • Developed a comprehensive understanding of product offerings to provide tailored solutions for client needs.
  • Resolved complex customer issues promptly, resulting in increased positive feedback from clients.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Streamlined internal communication between sales and support teams for better collaboration and client satisfaction.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.

Overview

8
years of professional experience
4
years of post-secondary education

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KYLIE C. LIZARDI