Kylie Mae Jensen
Digital Marketing Associate
Summary
Experience with digital marketing strategies that drive engagement and brand growth. Utilizes data-driven insights to optimize online campaigns and enhance user experience. Track record of leveraging SEO and social media management for impactful marketing results.
Overview
7
7
years of professional experience
Work History
Digital Marketing Associate
Starkey Hearing Technologies
11.2021 - Current
- Manage digital media campaigns for over 200 US and Canadian retail clients.
- Oversee paid search and social media strategies, on a diverse digital marketing team, driving customer acquisition and retention.
- Implement tracking solutions (pixels, URL identifiers, call tracking) to ensure accurate data collection for optimization.
- Collaborate with website team to create public facing content, increasing brand visibility by 10%.
- Analyze campaign performance using data collection platforms, identifying opportunities to improve ROI through strategic adjustment.
- Communicate campaign value to account executives and assist with customer concerns.
- Allocate and optimize monthly paid media budgets to maximize profitability.
- Execute billing tasks and record monthly revenue, ensuring accuracy and financial transparency.
Inside Sales Representative
R.E Purvis & Associates, Inc.
10.2018 - 11.2021
- Managed key accounts, processed orders and quotes, handled expedited requests and returns.
- Contributed to a 17.6% increase in top account revenue, growing it from $1.7M to $2M within one year.
- Conducted vendor selection, strategic sourcing, and customer forecast analysis to streamline operations.
- Participated in cross-functional solution teams to improve communication and delivery processes.
- Provided regular updates to Sales Engineers and the Sales Manager on pricing, delivery, and program performance.
Education
Bachelor of Arts - Psychology, Public Health
University of Minnesota
Skills
- Google Ads
- Bing Ads
- Facebook Ads Manager
- Basis
- Google Analytics
- Google Tag Manager
- NinjaCat
- Creatopy
- Podium
- SharePoint
- Wrike
Websites
ADDITIONAL EXPERIENCE
- SERVER
- WILD BILLS SPORTS SALOON
- APRIL 2015 – JANUARY 2019
- Developed interpersonal communication and multitasking skills in a high-pressure, fast-paced environment.
- Attended to guests in an efficient and friendly manner to ensure customer satisfaction.
- Worked as a team and individually to maintain productivity in the workplace.
- Mentored new employees to promote a positive, collaborative, and inclusive workplace environment.
Timeline
Digital Marketing Associate
Starkey Hearing Technologies
11.2021 - Current
Inside Sales Representative
R.E Purvis & Associates, Inc.
10.2018 - 11.2021
Bachelor of Arts - Psychology, Public Health
University of Minnesota
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