Kylie Whittaker
Summary
Accomplished Events Manager at Rebuy, adept in turnkey event execution and fostering deep partner, merchant, and vendor relationships, significantly scaled event operations to 150+ yearly, enhancing brand awareness within the Shopify ecosystem. Expert in project management and promotional advertising, consistently achieved targeted ROI, showcasing exceptional operational oversight and interpersonal skills.
Overview
4
4
years of professional experience
Work History
Events Manager
Rebuy
03.2022 - Current
- Built Rebuy's Events motion from the ground up; scaled from 1-2 events a month to 15+ events a month (averaging between 100-150 IRL and digital events a year)
- Worked directly with Rebuy's 100+ partners across all functions (tech, agency, and platform) as well as merchants to plan and execute both partner- and field-marketing or ABM events
- Developed deep and lasting interpersonal relationships with partners and merchants to strengthen Rebuy's brand awareness and reach within the Shopify ecosystem
- Created tracking mechanisms to identify and measure ROI and Rebuy-specific KPI's through Salesforce and HubSpot
- Worked directly with Rebuy's executive team daily to create and align on our company's event-specific goals
- Led cross-functional teams in turnkey event execution including all administrative logistics of events planning, event booking, and event promotions.
- Managed budgets effectively, optimizing allocation of resources to maximize event impact.
Partner Marketing Manager
Rebuy
03.2022 - Current
- Collaborated cross-functionally between partnerships and marketing teams to develop partner-specific materials that supported the acquisition and comarketing process.
- Developed deep and lasting relationships with key industry partners and influencers across the Shopify ecosystem, spanning tech, agency, and platform, to tell our story through joint initiatives.
- Established a consistent onboarding process for new partners, increasing retention rates and ensuring long-term success.
- Improved communication between internal departments by developing collaborative tools and processes specifically tailored to support partner marketing activities.
- Streamlined reporting processes for better insight into campaign performance and ROI measurements.
Director of Events and Marketing
Highland Gardens
02.2020 - 03.2022
- Spearheaded the development of new event concepts, resulting in unique gatherings that set the company apart from competitors.
- Enhanced customer event experiences by meticulously planning and executing community-fostering gatherings.
- Boosted brand visibility through targeted marketing campaigns and strategic social media presence, driving increased inquiries for event services.
Education
Bachelor of Arts - Communications And Mass Media Theory
Brigham Young University - Hawaii
La'ie, HI12.2019
Skills
- Turnkey Event Execution
- Event Marketing
- Onsite Execution
- Sponsorship Acquisition
- Brand Awareness
- Operations Oversight
- Project and Logistics Management
- Promotional advertising
Timeline
Events Manager
Rebuy
03.2022 - Current
Partner Marketing Manager
Rebuy
03.2022 - Current
Director of Events and Marketing
Highland Gardens
02.2020 - 03.2022
Bachelor of Arts - Communications And Mass Media Theory
Brigham Young University - Hawaii
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