Tinia Luc
Roselle
Summary
Creative and detail-oriented marketing professional with a background in social media strategy, content development, and event promotion. Experienced in managing cross-channel campaigns and leveraging analytics to drive engagement and brand growth. Passionate about data-driven storytelling and eager to build expertise in paid media and performance marketing. Seeking a Junior Associate role in Paid Search or Social Media Marketing to continue learning and contribute to dynamic campaign strategies.
Overview
3
3
years of professional experience
Work History
Associate Manager
Sigma Gamma Rho Sorority, Inc- Delta Kappa Sigma
10.2023 - Current
- Developed and implemented social media campaigns across Instagram, TikTok, and Facebook; increased engagement by 40% and improved follower growth by 25%.
- Managed content calendar and performance metrics to optimize post timing and audience reach.
- Led digital promotion strategies for key chapter events, contributing to a 3x increase in RSVPs compared to previous years.
- Collaborated with members to craft visual and written content tailored to diverse audiences.
- Introduced data tracking methods to measure campaign performance using built-in analytics tools.
Intern, Media Marketing
Montclair State University
01.2022 - 06.2022
- Supported fundraising and marketing efforts for flagship museum events; efforts helped increase event attendance by 40% and boost sponsorships by 25%.
- Assisted with donor outreach, email list segmentation, and creative development for event promotions.
- Gained hands-on experience in brand positioning and experiential marketing.
- Coordinated internal planning meetings and tracked event marketing milestones.
Education
Bachelor's in Business - Marketing
Montclair State University
Montclair, NJ05-2022
Skills
- Staff management
- Strategic planning
- Meta Business Suite (Instagram, Facebook)
- Social Media Content Planning
- Paid Social Campaign Management
- Targeting & Audience Segmentation
- Campaign Reporting & KPIs
- Influencer & Community Engagement
- Copywriting & Creative Briefs
- Trend Research & Competitive Analysis
- Event Marketing & Promotions
- Canva, Google Analytics, Excel
Timeline
Associate Manager
Sigma Gamma Rho Sorority, Inc- Delta Kappa Sigma
10.2023 - Current
Intern, Media Marketing
Montclair State University
01.2022 - 06.2022
Bachelor's in Business - Marketing
Montclair State University
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