Kyra Murphy
Hoboken
Summary
Results-driven digital partnerships leader with extensive experience in pharmaceutical DTC and HCP digital media buying. Negotiates cost-effective ad placements, analyzes campaign performance, and fosters relationships with media clients and media partners. Expertise in strategic planning, budget management, and data analysis enhances brand awareness and maximizes ROI.
Overview
8
8
years of professional experience
Work History
Director, Digital Partnerships-Merck and Merck Animal Health Pharmaceuticals
Initiative-Omnicom
New York
06.2022 - Current
- Manages over 10 direct reports across 30+ oncology, COPD, rare disease and animal health digital campaigns
- Facilitates seamless integration of Omnicom's offshore team members into the Merck account
- Negotiates favorable terms and discounts by building relationships with clients and sales representatives
- Proposes and sells innovative digital channel strategies to clients
- Crafts comprehensive processes to enhance operational and organizational efficiency
- Works closely with performance and analytics teams to evaluate campaign success and implement optimizations
- Supports new business pitches, contributing to agency growth opportunities.
- Assists in onboarding new accounts to the agency, including the Amgen account
Supervisor, Digital Activation-The Hershey Company
Horizon Media
New York
01.2022 - 06.2022
- Managed 6 Planners and Assistant Planners across 15 CPG brands and 20+ campaigns
- Responsible for providing final sign off of insertion orders, billing approvals, trafficking and creative/site tagging
- Presented dashboard insights and optimization recommendations to the client
- Spearhead collaboration with internal team and external teams (Social, Programmatic, Direct Partners, Creative Agencies and Clients)
- Conducted interviews for junior team members' roles
Associate, Negotiator and Senior Negotiator, Digital Partnerships-Merck and Organon Pharmaceuticals
Initiative-IPG Mediabrands
New York
04.2019 - 01.2022
- Responsible for campaign set up and execution including budget allocations, insertion orders, specs, creative rotation and trafficking
- Monitored campaign performance and assisted in reporting, billing actualizations, flowcharts and savings
- Coordinated, scheduled and attended partner meetings and led weekly client status calls
- Distributed, collected, organized and evaluated RFPs
- Presented campaign tactical plan recommendations to internal and external client teams
- Trained and oversaw Associates and Negotiators across 6 brands and 10+ campaigns
Account Executive
Yelp
New York
09.2018 - 03.2019
- Managed client pipeline within Salesforce, maintaining organization while consistently exceeding 80 dials per day
- Built expertise in marketing solutions and adapted product recommendations to suit the clients' needs
- Overcame customer objections and built client relationships through targeted probing questions to identify needs
- Consulted and strategized Yelp's advertising program through high volume outbound sales calls to drive client engagement
Education
Bachelor of Science - Marketing and Spanish, International Business
The Pennsylvania State University
University Park, PA05-2018
Spanish Language and International Business
IES Study Abroad
Madrid, Spain06-2017
Skills
- Digital Media Buying
- Campaign management
- Strategic partnerships
- Data analytics and insights
- Project management
- Financial oversight
- Client relations
- Effective communication
- Team Leadership
- Cross-functional collaboration
Timeline
Director, Digital Partnerships-Merck and Merck Animal Health Pharmaceuticals
Initiative-Omnicom
06.2022 - Current
Supervisor, Digital Activation-The Hershey Company
Horizon Media
01.2022 - 06.2022
Associate, Negotiator and Senior Negotiator, Digital Partnerships-Merck and Organon Pharmaceuticals
Initiative-IPG Mediabrands
04.2019 - 01.2022
Account Executive
Yelp
09.2018 - 03.2019
Bachelor of Science - Marketing and Spanish, International Business
The Pennsylvania State University
Spanish Language and International Business
IES Study Abroad