Kyrsten Lee
Los Angeles,US
Summary
Experienced Media Supervisor with a proven track record of driving successful campaigns for renowned brands including Disney and Ford Motors. Skilled in strategic planning, campaign management, and digital marketing, with a strong emphasis on utilizing market research to optimize performance. Recognized for delivering comprehensive KPI reports and cultivating client relationships, always striving to innovate and elevate media strategies in fast-paced environments.
Overview
4
4
years of professional experience
Work History
Supervisor
OMG23
10.2024 - Current
- Accountable for the planning, implementation and tracking of media plans for Disney Branded Television
- Collaborated with internal and external partners to develop compelling ad concepts that resonated with target audiences and drove desired actions.
- Led cross-functional teams to efficiently execute integrated marketing strategies that achieved client objectives.
- Trained and oversaw approximately 3 junior team members on industry best practices and company processes, contributing to overall team growth and development.
- Implemented effective project management methodologies for seamless execution of complex campaigns under tight deadlines.
Media Planner
OMG23
01.2022 - 09.2024
- Planned and executed Media Campaigns for Disney Branded Television
- Developed integrated campaign strategies, incorporating media outreach initiatives across multiple verticals to create unified branding.
- Monitored ongoing campaign performance, making necessary adjustments for continuous improvement.
- Coordinated cross-functional teams to ensure seamless integration of digital media components into broader marketing initiatives.
Assistant Media Planner
Mindshare
01.2021 - 01.2022
- Managed Ford Motors Tier 2 media budget for western US, analyzing market trends and compiling competitive spend reports for strategic decision-making
- Meticulously organized and scrubbed leads from media partners, preparing concise summaries to support data-driven marketing initiatives
- Compiled competitive spend reports through market and media research, aiding strategic planning
- Partnered with media and account teams to develop and refine comprehensive media plans, ensuring alignment with client objectives
Education
Bachelor of Arts - Information Science and eSociety
University of Arizona
Tucson, Arizona05.2021
Skills
- Microsoft Office Suite
- Adobe Suite
- Google Drive
- Client Service
- Nielsen Media
- Campaign Management
- Collaborative
- Data Analysis
Timeline
Supervisor
OMG23
10.2024 - Current
Media Planner
OMG23
01.2022 - 09.2024
Assistant Media Planner
Mindshare
01.2021 - 01.2022
Bachelor of Arts - Information Science and eSociety
University of Arizona
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