KYU KIM
New York
Summary
Results-driven marketing professional with extensive experience at Unilever, specializing in project management and brand development. Proven ability to enhance brand visibility and drive engagement through strategic marketing initiatives. Seeking to leverage expertise in digital marketing to focus on content creation and social media strategies.
Overview
13
13
years of professional experience
Work History
Associate Brand Manager
Unilever
New Jersey
04.2024 - Current
- Spearheaded U.S. innovation and renovation initiatives valued at $7 million to $1.5 billion, overseeing strategic execution across functions.
- Executed brand identity transformation for Hellmann's portfolio, collaborating with global teams to establish design standards.
- Coordinated over 50 complex artwork revisions across U.S., Canada, and export markets, ensuring regulatory compliance within four months.
Associate Manager, Audience Strategy
Unilever
New Jersey
01.2022 - 01.2024
- Directed audience strategies for eight brands, aligning over 30 marketing campaigns across multiple platforms.
- Generated $5.2 million in media-attributed sales through effective collaboration with cross-functional teams.
- Spearheaded data strategy across 12+ platforms, optimizing approximately 50 audiences using diverse data sources.
- Achieved 176% of first-party spend goal with a $2.8 million investment in Q3, driving substantial growth above target.
Head of Brand Marketing
BO-YI
New York
06.2021 - 08.2021
- Crafted comprehensive content strategy for startup CPG brand focused on Asian superfoods.
- Advised CEO on multi-channel campaigns to ensure cohesive brand messaging and visual identity.
Director of Marketing & Branding
GRAY TOLUB LLP
New York
01.2016 - 01.2020
- Implemented email marketing campaigns, applying performance data insights to optimize targeting and media quality, raising open rates from 9% to 35%.
Founder
KYU & A LLC
New York
01.2014 - 01.2016
- Led digital marketing team in executing rebranding and developing new websites for 7 small to medium businesses, enhancing brand identity and leveraging content management to increase engagement and SEO.
Marketing Manager
RUCHELMAN PLLC
New York
01.2013 - 01.2014
- Developed communications portfolio including new logo and new website for international law firm.
- Launched monthly newsletters to enhance client engagement and optimize content marketing and SEO.
Education
Master of Business Administration - Marketing, Management of Technology & Operations
NEW YORK UNIVERSITY, Leonard N. Stern School of Business
New York, NY12.2021
Bachelor of Fine Arts - Communication Design
SCHOOL OF VISUAL ARTS (SVA)
New York, NY05.2013
Skills
- Project management
- Market analysis
- Data strategy
- Brand development
- Audience targeting
- Website management
- Budget forecasting
- Cross-departmental alignment
Timeline
Associate Brand Manager
Unilever
04.2024 - Current
Associate Manager, Audience Strategy
Unilever
01.2022 - 01.2024
Head of Brand Marketing
BO-YI
06.2021 - 08.2021
Director of Marketing & Branding
GRAY TOLUB LLP
01.2016 - 01.2020
Founder
KYU & A LLC
01.2014 - 01.2016
Marketing Manager
RUCHELMAN PLLC
01.2013 - 01.2014
Master of Business Administration - Marketing, Management of Technology & Operations
NEW YORK UNIVERSITY, Leonard N. Stern School of Business
Bachelor of Fine Arts - Communication Design
SCHOOL OF VISUAL ARTS (SVA)