Kyumbi Chung
New York,New York
Summary
Marketing and design-focused creative with experience in digital marketing, social media strategy, and visual content production. Proven ability to develop engaging campaigns, including content that generated over 1M views and product launches that achieved full sellout. Skilled in combining branding, design, and storytelling to create impactful marketing experiences.
Overview
2
2
years of professional experience
Work History
UX/UI Design Project – DotFlow
Integrated Design Course | Yonsei University
Seoul, South Korea
09.2025 - 12.2025
- Designed mobile application concept to assist users in managing departure times and daily schedules.
- Developed user interface layouts and visual components utilizing Figma.
- Applied user-centered design principles to enhance usability and improve workflow clarity.
- Created cohesive visual identity and interface system for product concept.
Visual Merchandising Design Project – Lululemon
Integrated Design Course | Yonsei University
Seoul, South Korea
09.2025 - 12.2025
- Developed an inclusive and movement-centric visual merchandising concept for Lululemon retail spaces.
- Designed spatial layouts using Sketchup and Enscape for enhanced store visualization.
- Applied universal design principles to craft an accessible and engaging retail environment.
- Awarded Best Team Project in the Integrated Design Course Exhibition.
Marketing Team Lead
Yonsei University MD Marketing Society
Seoul, South Korea
02.2024 - 02.2025
- Managed social media marketing and content creation to enhance brand visibility.
- Planned and produced visual content through photography and video editing to drive audience engagement.
- Monitored and operated social media platforms, increasing interaction with target audiences.
- Promoted to team lead, coordinating content strategy and scheduling to improve team efficiency.
- Collaborated with multiple student organizations on joint marketing campaigns to expand audience reach.
- Created and edited visual content, including photography, video editing, and social media promotions.
- Designed and launched a branded bandana campaign from concept through promotion.
- Achieved complete sell-out of the bandana product due to high demand, leading to additional restock.
Marketing Intern – Promotion Team
HiteJinro
Seoul, South Korea
09.2024 - 12.2024
- Assisted the marketing promotion team in planning and executing brand campaigns
- Assisted in preparing marketing materials and coordinating promotional events to enhance brand visibility
- Researched consumer trends and campaign strategies to inform marketing initiatives and optimize outreach efforts
- Chosen for internship based on professor's recommendation, demonstrating strong presentation skills and potential for contribution.
Education
Bachelor of Arts - Digital Communications And Media
Yonsei University
Seoul, South KoreaSkills
- Digital marketing
- Social media strategy
- Content creation
- Visual storytelling
- Brand development
- Project management
- Photography & video editing
- Visual design (Adobe Illustrator, Photoshop, Figma, SketchUp, Enscape)
Accomplishments
Top Performer Award — Lululemon Visual Merchandising Design Project, Integrated Design Course
Timeline
UX/UI Design Project – DotFlow
Integrated Design Course | Yonsei University
09.2025 - 12.2025
Visual Merchandising Design Project – Lululemon
Integrated Design Course | Yonsei University
09.2025 - 12.2025
Marketing Intern – Promotion Team
HiteJinro
09.2024 - 12.2024
Marketing Team Lead
Yonsei University MD Marketing Society
02.2024 - 02.2025
Bachelor of Arts - Digital Communications And Media
Yonsei University