KYUNG MIN LEE
NORTHVALE,NJ
Summary
Experienced professional with over 7 years of expertise in sales, marketing, and merchandising management. Proven ability to excel in fast-paced, deadline-driven settings. Thrives in a collaborative environment, demonstrating leadership and teamwork skills in equal measure.
Overview
10
10
years of professional experience
Work History
TRADE MAEKETING MANAGER
AMOREPACIFIC US
01.2023 - Current
- Develop annual and monthly marketing plans, encompassing GWP, sampling and promotional events
- Formulate yearly and monthly budget plans for sampling, promotion and VMD
- Extract, process, analyze and share sales date from BI system
- Establish sales targets for sell-in and sell-thru at store and brand levels
- Oversee product launches, renewal, and discontinuation plans and In & Out report for marketing strategies
- Revamp daily and weekly report containing sell-in and sell-thru data, categorized by store and brand
- Manage commission and promotion deduction amounts from AR statement for each store
- Adjust marketing plans in response to sales performance
- Collaborate closely with brand teams to achieve targets and align promotions with other channels
- Share marketing plans to other Account Executives
- Assist in managing Aritaum.com on Shopify.
- Measured marketing program effectiveness via regular monitoring of KPIs.
MANAGER, ACCOUNT EXECUTIVE
AMOREPACIFIC US
05.2022 - Current
- Dedicated account manager for Aritaum
- Share promotional information and provide guidance to stores
- Open communicate with stores to enhance sell-in and sell-thru while gathering customers’ feedback on products and promotions
- Manage SOs and RSOs to ensure accuracy and completeness
- Supervise store VMD compliance with guidelines
- Ensure that stores pay AR statement on time
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments
- Defined clear targets and objectives and communicated to store
- Managed and motivated store employees to be productive and engaged in work
BUSINESS OPERATION MANAGER
WINIA, INC.
02.2022 - 05.2022
- Account manager for Home Depot and Sears, overseeing all aspects of client relationship
- Managed production and delivery schedules to ensure timely order fulfillment
- Proficiently received SOs through EDI and processed them in SAP, creating GI documents
- Addressed client inquiries and requests, ensuring their specific needs were met
- Proficiently conveyed information to clients during production or delivery delays, ensuring clear understanding of situation
- Maintained regular weekly communication with production facilities to ensure on-time production
- Coordinated trucking schedules for clients to get products on time.
FOUNDER, MERCHANDISING & MARKETING DIRECTOR
OBVVIS, LLC.
04.2020 - 01.2022
- Collaborated with a co-founder to establish the initial business plan
- Responsible for business planning and marketing strategy
- Pioneered the setup of a shipping process from South Korea to the US
- Created and maintained the website using Shopify, ensuring ongoing updates and management
- Oversaw product and promotion content, including imagery
- Designed and optimized website pages to enhance the overall customer experience
- Successfully marketed and sold products on Etsy with competitive content
- Managed Google and Facebook advertising campaigns, alongside email marketing efforts, utilizing insights from Google Analytics data
- Identified and established vendor contracts through proactive and effective communication to source the right products.
BUYING & MERCHANDISING JUNIOR MANAGER
W Concept Usa, Inc.
01.2017 - 07.2019
- Assisted in product selection, price negotiation and purchasing decisions
- As a second-level manager, achieved an outstanding 400%+ sales increase in just 2 ½ years
- Proactively sought potential brands for outsourcing to fulfill customer demands
- Established partnerships with over 50 wholesalers, maintaining and updating assortment changes for internal teams
- Carefully curated key items from a vast inventory of 5000+ products, driven by customer behavior and sales data, and strategically promoted them on the website through engaging content
- Pioneered the launch of the beauty category by structuring categories, crafting product description pages, and curating product lists
- Produced daily, weekly, and monthly sales reports containing essential information such as sales figures, returns, margins, stock levels, and growth rates, facilitating comprehensive business analysis and performance improvement
- Devised annual, monthly, and weekly plans for website content and sales promotions
- Listed and updated product information on e-commerce sites through Magento.
SALES
RINGS
12.2014 - 06.2015
- Effectively managed inventory and product listings, while strategically pricing products to account for operating costs, margins, and markdowns
- Negotiated wholesale costs to minimize expenses and optimize profitability
- Maintained optimal inventory levels by accurately forecasting product demand and placing orders accordingly
- Enhanced the in-store shopping experience by organizing product placement and displays, contributing to an appealing store design
PRODUCT MANAGEMENT INTERN
veronica beard
04.2014 - 09.2014
- Learned how to negotiate with manufacturers to reduce production cost
- Managed shipping deadlines, even in the case of a jacket with interlining issues, by outsourcing production to three different manufactures
- Spearheaded production schedules from pattern development to shipping.
Education
Bachelor of Science - fashion business management
Fashion Institute of Technology
New York, NY12.2017
Bachelor of Science - Clothing and textiles
Kyungpook National University
Daegu, Korea02.2015
Skills
- Microsoft Office (Excel, PowerPoint, Word, Outlook)
- Adobe Photoshop
- Shopify, Magento
- Profit Target Achievement
- Strategic Analysis
- Strategic Planning
Languages
English
Full Professional
Korean
Native or Bilingual
Timeline
TRADE MAEKETING MANAGER
AMOREPACIFIC US
01.2023 - Current
MANAGER, ACCOUNT EXECUTIVE
AMOREPACIFIC US
05.2022 - Current
BUSINESS OPERATION MANAGER
WINIA, INC.
02.2022 - 05.2022
FOUNDER, MERCHANDISING & MARKETING DIRECTOR
OBVVIS, LLC.
04.2020 - 01.2022
BUYING & MERCHANDISING JUNIOR MANAGER
W Concept Usa, Inc.
01.2017 - 07.2019
SALES
RINGS
12.2014 - 06.2015
PRODUCT MANAGEMENT INTERN
veronica beard
04.2014 - 09.2014
Bachelor of Science - fashion business management
Fashion Institute of Technology
Bachelor of Science - Clothing and textiles
Kyungpook National University
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