Summary
Overview
Work History
Education
Skills
Certification
Languages
Accomplishments
Timeline
Generic

Kyung Eun (Ky) Ahn

Dallas

Summary

Strategic and results-driven marketing professional with deep expertise in digital marketing, product marketing, lifecycle programs, campaign operations, and marketing automation. Proven track record in driving measurable business outcomes through innovative marketing strategies, scalable programs, and cross-functional collaboration. Highly proficient in marketing technologies, including Salesforce, Pardot, Marketing Cloud, and more. Open to new opportunities where creativity, leadership, and data-driven marketing execution are valued.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Product Marketing Manager

Amazon
Dallas
01.2025 - Current
  • Developed a lifecycle strategy for Solution Providers, reducing average first API call post-registration from 18 days to just 6 days.
  • Designed a 5-part onboarding email series addressing key solution provider pain points, achieving a 40% average open rate, and a 5% CTR.
  • Partnered with Solution Architects and Web Ops to revamp onboarding documentation in DevHub, improving usability for early-stage users.
  • Led “Solution Provider Café” at the Solution Provider Summit—Amazon Spectrum's largest partner event—featuring 30+ SME sessions to enhance partner success.
  • Created and executed email strategies for Tokyo workshops and the Summit, driving a 200% YoY increase in registrations and full capacity 30 days earlier than previous years.

Marketing Manager

Amazon
Dallas
04.2022 - 01.2025
  • Launched Amazon Business's first global customer staging program, enhancing lead attribution, and reducing untouched leads by 75%.
  • Designed and implemented the Prospect Dashboard in Salesforce, reducing lead delivery time from 72 to under 24 hours.
  • Standardized Pardot form handler process globally, decreasing QA/UAT time from 2 hours to under 10 minutes, with 200+ forms launched.
  • Reduced global campaign invalidation rates from 22% to 9% through improved vendor QA and campaign automation.
  • Ingested 1.5M+ lead records into Pardot and CRM through global event integrations.
  • Drove 346.5% growth in global digital lead ingestion via Convertr, managing 356K+ records with a 91% valid entry rate.
  • Overhauled team SLA processes by introducing SOPs, logic-based workflows, and stakeholder-informed optimizations—cutting ticket closure times by 68%.

CRM Campaign Specialist

At Home
Plano
01.2020 - 04.2022
  • Managed Salesforce Marketing Cloud email and MMS/SMS programs for BAU, loyalty, and transactional campaigns.
  • Executed end-to-end campaign delivery: asset creation, A/B testing, QA, and scheduling.
  • Streamlined and recorded 400+ campaign audit points to improve turnaround and efficiency.
  • Developed and reported FY22 test recaps, recommending optimizations based on performance hypotheses.
  • Visualized subscriber churn trends and managed team task allocations to maintain campaign workflow efficiency.

Email Marketing Specialist

Lennox International
Richardson
12.2018 - 10.2019
  • Managed over 200 email campaigns for 6+ internal departments, using Salesforce and Pardot platforms.
  • Developed engagement studios, automated workflows, and custom segmentation strategies for B2B campaigns.
  • Produced monthly lead reporting (SQL stage, lead quality, estimated revenue) to guide sales strategy.

Education

Bachelor of Science - Marketing

The University of Texas At Dallas
Richardson, TX
12-2018

Skills

  • Product marketing
  • Lead generation
  • Data analysis
  • Salesforce Marketing Cloud, Salesforce CRM, Pardot
  • Convertr, Demandbase, 6Sense, Marketo
  • RainFocus, Workfront, Mavenlink, and Wrike
  • Adobe Photoshop, Dreamweaver
  • HTML, Litmus, and Email Campaign Management

Certification

  • Salesforce Certified Marketing Cloud Email Specialist – Jun 2020
  • Cornell Digital Marketing Certificate – Jul 2020
  • Cornell Marketing Analytics – Nov 2020
  • Cornell Marketing Strategy – Jun 2019

Languages

English
Native/ Bilingual
Korean
Native/ Bilingual

Accomplishments

  • Launched Prospect Dashboard across Amazon Business, reducing lead delivery bottlenecks.
  • Resolved global Pardot form handler inefficiencies, optimizing deployment processes company-wide.

Timeline

Product Marketing Manager

Amazon
01.2025 - Current

Marketing Manager

Amazon
04.2022 - 01.2025

CRM Campaign Specialist

At Home
01.2020 - 04.2022

Email Marketing Specialist

Lennox International
12.2018 - 10.2019

Bachelor of Science - Marketing

The University of Texas At Dallas

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