Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Kyungseon Kim

Edgwater,NJ

Summary

Marketing Executive and Project Manager with expertise in SEM, multi-channel campaigns, and performance optimization for high-profile, global clients. Skilled in developing media strategies, creating brand-consistent social media, and advertising content, and delivering client presentations. Strong communicator with a proven ability to manage cross-team and client relationships, drive campaign performance, and execute projects efficiently.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Global Marketing Executive

AD Efficiency
Seoul
02.2023 - 07.2025
  • Served as Project Manager and Account Executive while leading SEM, display, and multi-channel campaigns for high-profile clients, including Celine, Loro Piana, Riot Games, and Hawaiian Airlines.
  • Conducted performance analysis using Google Analytics and Adobe Analytics to optimize campaigns and audience targeting.
  • Developed media mix and optimization strategies to maximize campaign performance and ROI.
  • Developed and delivered client presentations in English and Korean, managing cross-team and client communications to ensure alignment, and effective execution.
  • Created social media and advertising content, including visual creatives and localized messaging, maintaining brand consistency across channels to enhance engagement.

News Reporter

KBTV (KBS America East)
Ridgefield, New Jersey
11.2021 - 01.2025
  • Wrote and delivered (on-air) daily broadcast news for Korean communities across the U.S.
  • Covered major political and social issues, community events, and cultural stories, ensuring accessible information for Korean-speaking audiences.
  • Collaborated with producers and editors to deliver accurate and timely news content.
  • Created content for regional broadcasting channels, KBTV, and YouTube.
  • Recorded voiceovers for Korean corporate advertisements (e.g., H Mart).

Freight Forwarder

CJ Logistics
Secaucus, New Jersey
02.2020 - 02.2023
  • Directed air freight forwarding operations for KEPCO: Emirates Nuclear Energy Company.
  • Managed customs clearance processes, ensuring compliance with local laws and regulations.
  • Established strong relationships with suppliers, carriers, and customers to optimize freight forwarding efficiency.
  • Coordinated logistics operations through effective communication with multiple business partners.
  • Ensured accurate completion of essential documentation, including Shipping List, Commercial Invoice, and Air Way Bill (AWB).

Education

Bachelor of Business - International Economics And Law

Hankuk University of Foreign Language
Seoul
08-2021

Some College (No Degree) - ESL: Proficiency level

Kaplan
New York, NY

Skills

  • Digital marketing and analytics
  • Multi-channel campaign management
  • Search engine optimization (SEO)
  • Google and Adobe analytics
  • Social media strategy
  • E-commerce strategy
  • Interpersonal communication
  • Voiceover production
  • Client presentation skills

Certification

  • Google Analytics Individual Qualification
  • Google Ads Search Qualification

Languages

English
Full Professional
Korean
Native/ Bilingual

Timeline

Global Marketing Executive

AD Efficiency
02.2023 - 07.2025

News Reporter

KBTV (KBS America East)
11.2021 - 01.2025

Freight Forwarder

CJ Logistics
02.2020 - 02.2023

Bachelor of Business - International Economics And Law

Hankuk University of Foreign Language

Some College (No Degree) - ESL: Proficiency level

Kaplan

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