Designed branded assets (posters, reels, carousel graphics) using Canva/Adobe tools to maintain consistent visual identity across campaigns
Coordinated influencer outreach by researching prospects, drafting outreach messages, and maintaining a database of 100+ creators for upcoming campaigns
Managed and tracked performance analytics using Google Analytics and platform insights; created concise reports that informed monthly strategy decisions
Video Producer
e.l.f. beauty
New York
05.2023 - 06.2023
Produced short-form social content using Adobe Premiere Pro and Canva, contributing to a 30% increase in monthly video impressions
Managed a database of 100+ influencers and creators, supporting casting and pre-production coordination for upcoming shoots
Created analytics reports using Google Analytics and platform insights, identifying viewer patterns that improved video click-through rates by 12%
Developed branded visual assets (reels, posters, graphics) that improved campaign consistency and reduced revision cycles by 20%