L.A. Reynolds
Business Development/Marketing Analyst
Georgetown,TX
Summary
Dynamic marketing analyst with a proven track record at Waterfield Tech, driving a 50% increase in qualified leads through strategic budget allocation and data-driven insights. Skilled in Salesforce administration and consultative selling, I excel in fostering team collaboration and enhancing customer relations to achieve outstanding results.
Overview
13
13
years of professional experience
Work History
Marketing Analyst
Waterfield Tech
01.2022 - 01.2023
- Create Excel spreadsheets and management reports tracking prospects visiting the website and social media marketing campaigns.
- Meet with the marketing team to analyze campaign results, and determine the best allocation of the marketing budget which resulted in increasing inbound qualified leads for the sales department by 50%.
- Initiate contact with both inbound and outbound prospects to introduce call center solutions that would deploy virtual agents, incorporate machine learning, mine data, and analytics, and utilize numerous technologies to optimize the client's CX performance and enrich the customer's experience.
Business Development Representative
Sopheon
01.2021 - 01.2022
- Support Account Executives in North America [Central/Midwest states] provide net new account prospects and continuously fill their sales cycle funnel.
- Increased qualified leads by 60%.
- Key Achievement: Created the 'The Mind Meld Society' monthly meetings for AE/BDR to discuss challenges and how to successfully work together as one team.
- Better communication allowed the BDRs to increase qualified leads by 45% resulting in the AEs increasing closed sales opportunities by 60%.
- Implemented Process improvements for creating new call lists and researching new prospects.
- North American Team Lead and Mentor for EMEA BDRs.
Business Development Manager
Red River
01.2020 - 01.2021
- Cold call on SLED and Commercial organizations to invoke interest in utilizing Red River's IT offerings and use as their MSP [Managed Service Provider] on various IT initiatives.
- Mentor/train new hires that are new to the SDR role.
- Supported up to twelve Account Executives in the West territory.
- Key Achievement: Developed process guidelines and reporting tools to improve the use of Radar sales database.
- Created marketing letter templates to execute email campaigns more efficiently.
Independent Business Development Consultant
NIH Research & Consulting
01.2017 - 01.2020
- Work closely with clients to identify their business needs and select the best healthcare software and hardware products to achieve their objectives.
- Conduct research and data mining to locate prospective clients and schedule demos.
- Maintain the data base and create marketing collateral.
- Key Achievement: Consistently receive commendations from customers for excellent service and often requested to serve their business needs.
Business Development Manager
L.A. Reynolds
01.2015 - 01.2017
- Counseled clients on vendor recommendations, evaluations for CRM, data backup/storage, and data mining solutions.
- Searched LinkedIn and Google for prospective clients and secured appointments with qualified prospects.
- Key Achievements: Increased qualified leads 47% within the first month of start-up.
- Grew the customer base significantly by establishing sound client relationships and delivering excellent service.
Salesforce Administrator
ETAN Industries, ATS Cloud
01.2014 - 01.2015
- Served as Salesforce Administrator to configure accounts and contact pages, create reports, maintain customer data, improve database capabilities, execute email and call campaigns and implement process-flow improvements.
- Supported Director of Sales by creating marketing collateral for campaigns, generating leads and scheduling presentations with C-level clients of enterprise, SMB, the Texas state government, healthcare agencies and universities.
- Key Achievements: Increased meetings with qualified clients by 125%.
- Through effective sales efforts and email campaigns increased sales by 150% and averaged a 5% interest rate on email campaigns.
QA Operations Analyst
ETAN Industries | Credit Protection Association (CPA)
01.2014 - 01.2015
- Selected by the COO to identify root cause for Call Center's underperformance in meeting revenue goals.
- Designed an agent scoring system to improve management feedback.
- Monitored and scored agent calls to ensure quality of customer service and legal accuracy.
- Designed business operation guidelines for agent QA Scores.
- Key Achievement: Implemented new collection strategies for agents that increased revenue by 53%.
Business Development Manager
Stratum Security, ThreatSim
01.2012 - 01.2013
- Developed Go-To-Market strategies to promote the company's security software, ThreatSim.
- Salesforce administrator configured lead, account and contact pages.
- Utilized Google Finance, Hoovers and LinkedIn to perform customer profiling and C-level management prospecting within manufacturing, banking, financial and credit services verticals.
- Trained new employees in Salesforce and effective lead generation techniques.
- Key Achievements: Developed guidelines and reporting tools to improve the use of Salesforce.
- Created marketing letter templates to execute email campaigns more efficiently.
Business Development Manager
NextNine
01.2010 - 01.2012
- Supported the Vice President and Director of Sales, and Vice President of Operations by generating leads and scheduling presentations with SVP, VP and C-level clients.
- Utilized Salesforce.com and the Internet to prospect, track and manage the lead generations.
- Performed extensive data mining for enterprise companies that matched the NextNine account profile.
- Profiled prospective companies in Google Finance, Hoovers, LinkedIn, and Jigsaw.
- Key Achievement: Exceeded monthly goals in filling sales funnel with qualified leads.
Education
Science -
New York University
New York, NYArt -
Pleasantville High School
Art, Psychology
Westchester Community College
Skills
- Project management and strategy
- Product marketing and sales
- B2B sales and lead generation
- Salesforce administration and management
- SaaS solutions and cloud computing
- Customer relations and account management
- Market research and competitive analysis
- Email and online marketing strategies
- Consultative selling and solution selling
- Team building and employee training
Languages
English
References
References available upon request.
Timeline
Marketing Analyst
Waterfield Tech
01.2022 - 01.2023
Business Development Representative
Sopheon
01.2021 - 01.2022
Business Development Manager
Red River
01.2020 - 01.2021
Independent Business Development Consultant
NIH Research & Consulting
01.2017 - 01.2020
Business Development Manager
L.A. Reynolds
01.2015 - 01.2017
Salesforce Administrator
ETAN Industries, ATS Cloud
01.2014 - 01.2015
QA Operations Analyst
ETAN Industries | Credit Protection Association (CPA)
01.2014 - 01.2015
Business Development Manager
Stratum Security, ThreatSim
01.2012 - 01.2013
Business Development Manager
NextNine
01.2010 - 01.2012
Science -
New York University
Art -
Pleasantville High School
Art, Psychology
Westchester Community College
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