TASHA PARKS
Minneapolis,MN
Summary
Results-oriented professional with a strong background in content creation and social media management. Proficient in digital strategy, decision-making, and planning. Known for improving business outcomes through proactive problem-solving and process analysis. Effective communicator skilled in cross-functional collaboration and relationship-building.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Senior Merchandise Specialist - Adult Beverages
TARGET
Minneapolis, MN
11.2021 - Current
- Support buyers and vendor relations by enabling accurate guest purchasing and smooth supply chain flow through cross-functional collaboration
- Collaborates with vendors to streamline item setup and on-boarding processes, driving sales growth.
Social Media and Brand Manager
THE MACC BRAND
Remote
02.2015 - Current
- Ensures successful outcome of web development strategy by aligning consistent brand messaging and visual designs across all digital outlets by reviewing and editing posts to guarantee high content quality
- Spearheads the establishment of specific objectives instrumental in advancing critical business projects. Notably enhanced customer loyalty, bolstered sales performance and amplified brand recognition by implementing innovative strategies. Furthermore, effectively generated substantial traffic across websites or social media channels for five prominent accounts.
Stylist Assistant
NORDSTROM
Bloomington, MN
06.2022 - 06.2023
- Developed captivating content by creating, editing, and publishing visually striking materials like images, videos,and infographics that effectively targeted the brand's desired audience.
- Oversaw social media content schedules, curated material, strategized posting times, and locations across various platforms while interacting with followers/customers to execute effective social media plans, resulting in a 5.5% engagement rate on Instagram and amplified sales/visits to the corporate website.
Community Associate
WEWORK
Minneapolis, MN
06.2021 - 11.2021
- Developed an inclusive community environment by maintaining building functionality, assisting with new membership onboarding, and organizing regular networking events
- Aided in the growth and promotion of WeWork-provided service offerings by coordinating biweekly and corporate/private events, curating flyers, and utilizing word of mouth communication.
Faculty Assistant - Fine Arts
HAMLINE UNIVERSITY
Saint Paul, MN
11.2019 - 06.2021
- Contributed to the enhancement of department and divisional websites/social media by actively managing calendars and creating engaging content such as posts, brochures, programs, fliers, and posters for various campus events.
- Supported various functions of the Accounting, HR,and Payroll information system including processing reimbursement and payment requests efficiently,resolving discrepancies in credit card transactions,sourcing supplies,and overseeing recruitment of student workers.
Administrative Assistant - Government Relations
ECOLAB
Saint Paul, MN
04.2018 - 10.2019
- Provided direct support to senior leaders by managing key functions, such as scheduling and coordinating meetings, appointments, and travel arrangements.
- Directed and coordinated the operational tasks for a team of three executive employees.
Education
B.S. - Psychology, Pre-Law Track
Hampton University
Hampton, VA05-2017
Skills
- Proactive and detail-oriented
- Critical Thinking
- Digital Marketing
- Problem Analysis
- Adaptability and time management
- Interpersonal Communication
Certification
- Digital Marketing - Cornell University
Accomplishments
- Student Recruitment Team
- Greer Dawson Student Leadership Program
- Member of Delta Sigma Theta Sorority, Incorporated
- Completion of Pro-Bono Project - Social Media Strategy
Timeline
Stylist Assistant
NORDSTROM
06.2022 - 06.2023
Senior Merchandise Specialist - Adult Beverages
TARGET
11.2021 - Current
Community Associate
WEWORK
06.2021 - 11.2021
Faculty Assistant - Fine Arts
HAMLINE UNIVERSITY
11.2019 - 06.2021
Administrative Assistant - Government Relations
ECOLAB
04.2018 - 10.2019
Social Media and Brand Manager
THE MACC BRAND
02.2015 - Current
B.S. - Psychology, Pre-Law Track
Hampton University
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