CINDY LABOSSIERE
The Colony,Texas
Summary
Experienced Front End/ Email Developer with over 14 years of experience in various of industries. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
14
14
years of professional experience
Work History
Technical Producer Developer
Tech Mahindra
Plano, TX
02.2022 - Current
- Utilize HTML/CSS and email marketing best practices to create and code interactive experiences for email.
- Develop/modify email templates and existing campaigns using Ampscript, HTML and CSS.
- Apply the best practices in email development, email compliance regulations, and accessibility.
- Set up, test, and launch complex email campaigns with dynamic content, and SMS messaging.
- Execute email campaigns with a heavy emphasis on customer segmentation, testing protocol, and technical execution.
- Perform QA.
- Ensure identical rendering across browsers, ESPs, and devices.
- Troubleshoot HTML, CSS, and other performance issues.
- Proactively work with teammates to improve processes and work methods for greater efficiency.
- Perform coding and database maintenance tasks as required.
- Manage workflow in Tableau
Marketing Automation Specialist
McKesson Inc,
Irving, Texas
04.2020 - 02.2022
- Support the distribution of communications through the creation, testing, execution and tracking of demand generation and operations-focused digital and direct marketing campaigns in Marketo, Tableau and Salesforce 55%
- Requirements gathering with stakeholders 20%
- Report out on digital and direct marketing campaign results to marketing leaders 10%
- Assist in the development of new lead generation capabilities in Marketo 10%
- Other duties as assigned in support of the Marketing Operations team 5%
Marketing Automation Specialist (Contractor)
Amerit Consulting, McKesson Inc
Irving, Texas
02.2020 - 04.2020
- Support the distribution of communications through the creation, testing, execution and tracking of demand generation and operations-focused digital and direct marketing campaigns in Marketo, Tableau and Salesforce
- 55%
- Requirements gathering with stakeholders 20%
- Report out on digital and direct marketing campaign results to marketing leaders
- 10%
- Assist in the development of new lead generation capabilities in Marketo
- 10%
- Other duties as assigned in support of the Marketing Operations team 5
Email Developer
SwiftWin Inc, Michaels Arts and Craft
Irving, Texas
02.2019 - Current
- SFMC Operations Lead to deploy Campaigns on Salesforce Marketing Studio/ExactTarget
- Solution designing using HTML, CSS, Ampscript, SQL, REST API, Audience Builder, Contact Builder, Journey Builder and MobilePush in Salesforce Marketing Cloud, Automations
- Salesforce Marketing Cloud/ExactTarget Implementation
- Designing and execution of campaigns
- Campaign optimization, Salesforce customization and campaign testing
- Marketing Processes coupled with Salesforce Sales Cloud
- Salesforce Einstein Smart Stacking
- Content Block widgets
- Lead in helping team members understand Photoshop, Design Concept and Salesforce platform
- Facilitated working sessions with business users and IT personnel in gathering requirements
- Supported testing and ensured quality of the software to be maintained as per the requirements.
Email/Website QA Freelancer
TracyLocke, Mondo Agency
Dallas, Texas
08.2018 - 12.2019
- HTML emails
- Work on banners
- Websites - landing page
- Browser testing
- Website maintenance
- Clearly defined website QA documentation abilities
Email Strategist Manager (Contractor)
Elevate, The Creative Group
Addison, Texas
08.2018 - 12.2018
- Coding emails that render beautifully across devices and platforms
- Create SQL Queries in Automation Studio, pulling information into Data Extension
- Ampscript, HTML, CSS, Email Content Builds
- Create Triggers
- Deploying both one-off and customized journey emails with dynamic content so that everyone gets the right message at the right time
- Monitoring and r eporting on email performance via Salesforce and Email on Acid
- Conducting A/B tests to evaluate and improve the messages we deliver
- Maintaining and adhering to the email marketing project calendar and meeting campaign deadlines
- Staying on top of email marketing news, trends, and industry practices and bringing forth ideas to help boost email performance and Member interaction
Email Developer (Contractor)
AdvoCare International, LP, Creative Circle Agency
Plano, Texas
10.2017 - 02.2018
- Develop responsive email templates for ExactTarget Deployment
- Develop email templates using HTML and CSS Partner closely with in-house designers, provide counsel on best practices for email layouts and formatting
- Test responsive code in Email Acid
Email Developer (Contractor)
Javelin Advertising Agency, Modis Agency
Irving, Texas
08.2017 - 10.2017
- Develop and modify responsive email and email templates for AT&T Account
- Assist in the development of custom landing pages and microsites to support email and traditional marketing campaigns
- Partner closely with in-house designers, provide counsel on best practices for email layouts and formatting
- Proactive monitoring of industry news, staying on top of trends, tools, and thought provoking best practices
- Seek opportunities to apply the latest insights into daily activities of Digital Messaging
- Test responsive code in Email Acid
Email Developer
Lennox Industries Inc.
Richardson, TX
10.2016 - 08.2017
- Work directly with external clients/agencies and internal stakeholders to collect email creative assets, for use for email campaigns
- Create code for emails using HTML & CSS, code responsive, create templates using Marketo Modules
- Set up and provide email testing/QA/proofreading, securing internal and client approval for email deployment
- Manage the end-to-end email production process for daily, weekly, promotional and fulfillment emails which includes building and sending emails
- QA all emails, ensuring that links are working, creative and content is accurate
- Research ways to optimize email functionality within individual email clients (Litmus, Google, Outlook.com, Yahoo, etc.) and ensure styling is consistent across all clients
- Project Management (Wrike and Basecamp)
CEO, Digital Consultant
Labossiere Digital Creative Productions
01.2016 - 05.2018
- Work directly with non-profit organization in adding Studio Art outlet courses for children and teens with past and present crisis or unfortunate circumstances as an outlet to help express self-thru using an art curriculum lesson plan
- Activities that implement art mediums such as Painting, Sculpting, Printmaking, Photography in self-observation and/or group projects
- Freelance Front End/Email Web Development (Salesforce-Delta Airlines, Marketo-Bausch Health, Adobe Campaign-The Howard Hughes Corp.)
- Executing Verbal expression thru creating Studio Art outlet
- Clients: City Square, Bloom, Trees of Hope, etc.
Email Marketing Specialist
Ansira Engagement
Addison, TX
02.2015 - 11.2015
- Build, edit, test and launch highly segmented email campaigns (HTML, CSS, jQuery, AMP Script, MySQL)
- Pull and segment email lists according to campaign requirements
- Set up and perform automated email sends
- Manage data file aggregation and uploads
- Manage email content and creative files
- Closely coordinate with Analytics team for set up of analytics tagging according to KPIs
- Coordinate with web developers on custom landing pages used in email campaigns
- Perform QA and testing of all aspects of email campaigns
- Assist in analyzing and interpreting campaign deliverability performance for each campaign
- Perform customer retention and list hygiene activities on a regular cycle
- Assist with building and maintaining strong ISP relationships
- Utilize latest tools and techniques provided by ExactTarget platform
- Ability to prioritize and manage multiple, concurrent projects effectively
- Retrieval and uploading of data files to/from multiple systems and environments
Email Marketing Specialist
Entertainment Benefits Group
Aventura, FL
05.2013 - 01.2015
- Script email templates for six websites in Dreamweaver using HTML, CSS, jQuery, AMP Script and deploy in Exact Target platform
- Responsible creative development of email promotional banners for clients using Photoshop
- Work with the Email Marketing Manager to develop programming calendars and project schedules across multiple platforms
- Support email marketing program in executing email communications to support partner products, promotional offers, newsletters and bulletins (Disney, Universal Studios, Cirque Du Soleil, Vegas and Broadway shows, Hotel deals, etc.)
- Assure the accuracy of all campaigns (audit creative, promo messaging, links, legal, setup, etc.)
- Analyze campaign metrics, provide insight and recommendations, and report on performance using ExactTarget, Google Analytics and Litmus Tracking
- Daily monitoring of campaign and delivery performance
- Oversee daily email operations, coordinate with Email Manager to ensure that emails are completed & deployed on time
- Maintain email publishing calendar, including changes to schedule, new marketing agreements and product partners
- Log & monitor web development bugs affecting the email marketing program to ensure they are addressed in a timely manner
Web Developer
Promero Inc
Pompano Beach, FL
08.2012 - 08.2013
- Consulting)
- Design layout for 99 website, approved by CEO
- Create and edit web videos
- Program in HTML, JavaScript, jQuery, CSS, MySQL, PHP and Silverlight, for the 99 websites
- Create Flyers, Business Cards using Photoshop and InDesign
- Improve Search Engine Ranking using Screaming Frog.
Graphic Artist/ Evening Shift Artist
Westaff Agency, Bullet Line Inc
Miami, FL
07.2012 - 10.2012
- Pro create designs in Illustrator to fit promotional items for various companies worldwide.
Graphic Artist/Data Processor
WhiteNack Consulting, Xerox Corporation
Sunrise, FL
10.2009 - 07.2012
- Design and create real estate book for various types of map atlas books and covers
- Produce designs for company activities and charitable functions in InDesign and photoshop
- Create and export csv files in Excel to conjunct a pagination of data to be used in a variety of processing software that renames and resizes .tiff images
- Export data after being processed to a .pdf file to be viewed in Acrobat
- Quality control books pagination and appearance of map atlas images in Acrobat and create goodies for introduction of book
- Use File Manager to rename data for Licensing Map CD’s and create a read me file for customers to understand data on the CD’s
- Use Visio to create company's organization chart-Create Content of books using Quark 5.0 and InDesign, Illustrator.
Multimedia Web Designer/ Programmer
Miami Dade College, Wolfson Campus
Miami, FL
01.2009 - 01.2011
- Designing and creating websites that comply with the Rehabilitation Act that addresses the accessibility needs of individuals who are learning disabled, have low vision, or are blind or deaf
- Programs used are JavaScript, CSS, HTML, Dreamweaver, Fireworks, Photoshop and .ASP, Illustrator, jQuery, PHP/SQL
Assistant Web Designer, Photographer, Graphic Artist
Miami Dade College, Medical Campus
Miami, FL
04.2008 - 10.2009
- Programs used are JavaScript, CSS, HTML, Dreamweaver, Fireworks, Photoshop and .ASP, Illustrator
Web Designer Internship
JAMES AND ROSS ADVERTISING
Pompano Beach, FL
01.2008
- Post updates for active client(s) websites using Accrosoft Software (county public school websites)
- Assisted Web designer with scripting of new websites (Dolphin Encounter in Bahamas) (http://www.dolphinencounters.com/) (PHP/SQL, JavaScript, HTML, Dreamweaver & Photoshop slice images.)
Education
Associate of Science Degree - Web Design and MultiMedia
The Art Institute of Fort Lauderdale
2010
Bachelor of Science - Studio Arts Design, Photography
Florida State University
2004
Associate of Arts Degree - undefined
Tallahassee Community College
2002
Skills
Adobe Suite Cloud:
- Photoshop, Dreamweaver, InDesign
Scripting:
- CSS, JavaScript, HTML, SQL, jQuery, AMPScript
Multi Media / Email Marketing:
- ExactTarget/Salesforce, Marketo, Basecamp, Email on Acid, Litmus, Adobe Campaign
Proficient:
- Word, Excel, PowerPoint, Quip, JIRRA Align, JIRRA ITrack, Email on Acid, Litmus, Workfront, WordPress, Tableau
- Email Campaigns
- Scripting Languages: PHP, Python, JavaScript
Timeline
Technical Producer Developer
Tech Mahindra
02.2022 - Current
Marketing Automation Specialist
McKesson Inc,
04.2020 - 02.2022
Marketing Automation Specialist (Contractor)
Amerit Consulting, McKesson Inc
02.2020 - 04.2020
Email Developer
SwiftWin Inc, Michaels Arts and Craft
02.2019 - Current
Email/Website QA Freelancer
TracyLocke, Mondo Agency
08.2018 - 12.2019
Email Strategist Manager (Contractor)
Elevate, The Creative Group
08.2018 - 12.2018
Email Developer (Contractor)
AdvoCare International, LP, Creative Circle Agency
10.2017 - 02.2018
Email Developer (Contractor)
Javelin Advertising Agency, Modis Agency
08.2017 - 10.2017
Email Developer
Lennox Industries Inc.
10.2016 - 08.2017
CEO, Digital Consultant
Labossiere Digital Creative Productions
01.2016 - 05.2018
Email Marketing Specialist
Ansira Engagement
02.2015 - 11.2015
Email Marketing Specialist
Entertainment Benefits Group
05.2013 - 01.2015
Web Developer
Promero Inc
08.2012 - 08.2013
Graphic Artist/ Evening Shift Artist
Westaff Agency, Bullet Line Inc
07.2012 - 10.2012
Graphic Artist/Data Processor
WhiteNack Consulting, Xerox Corporation
10.2009 - 07.2012
Multimedia Web Designer/ Programmer
Miami Dade College, Wolfson Campus
01.2009 - 01.2011
Assistant Web Designer, Photographer, Graphic Artist
Miami Dade College, Medical Campus
04.2008 - 10.2009
Web Designer Internship
JAMES AND ROSS ADVERTISING
01.2008
Associate of Science Degree - Web Design and MultiMedia
The Art Institute of Fort Lauderdale
Bachelor of Science - Studio Arts Design, Photography
Florida State University
Associate of Arts Degree - undefined
Tallahassee Community College
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