LACEE BLANCHER
Marketing Account Manager
Huntington Beach,CA
Summary
Enthusiastic marketing expert eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of structured timelines, attention to detail, ownership and training in account management. Motivated to learn, grow and excel in Ecommerce and User Experience.
Overview
4
4
years of post-secondary education
7
7
years of professional experience
Work History
COMPLIANCE COORDINATOR
Catalyst Creative Group
Irvine, CA
01.2021 - Current
- Conduct Compliance duties for customers including: Buckle, Kohl’s, Nordstrom, Ross, Target, Tilly’s, TJXX Companies, and Walmart.
- Participate in duties including understanding customer systems, reading customer orders & communicating essential customer information to the Production Managers.
- Review Customer Manuals to created internal manuals, templates and SOPs.
- Communicate with compliance teams oversees.
- Manage inspections and compliance reports.
- Counseled committees and department heads regarding compliance risks and standards.
- Oversaw proper maintenance and dissemination of filing documentation as well as records and reports for review by various departments.
PRODUCTION COORDINATOR
Catalyst Creative Group
Irvine, CA
11.2019 - 01.2021
- Oversee all Production aspects from order placement to warehouse delivery.
- Manage Full Circle style details including style setup, UPC generation, factory and vendor codes, etc.
- Ensure all tech pack information is correct pertaining to any customer specific trims and created training templates for customer specific SOPs and trim standards per brand.
- Review and approve bulk fabric, trims, pre-production and top of production samples.
- Maintain WIP reports and timely delivery of bulk orders to the warehouse by following up on arrival notices – 100% on time and reviewing packing lists to ensure accuracy.
- Schedule and execute inspections for quality control within 24 hours of receipt of goods.
- Created and maintained schedules and provided internal support for manufacturing teams.
PRODUCTION ASSISTANT
Catalyst Creative Group
Irvine, CA
06.2017 - 11.2019
- CATALYST CREATIVE GROUP.
- Create Purchase Orders using Full Circle and issue POs to the factory.
- Assist Production Manager with aspects of Production for SMU, Private Label, and Printable men’s apparel for customers including: Buckle, Kohl’s, Nordstrom, Ross, Target, Tilly’s, and TJXX Companies.
- Communicate customer/order specific needs to factory upon order placement (packing instructions, etc.).
- Ensure POs, care labels, UPC tickets, hang tags, and other trims are ordered with 100% accuracy.
- Created organized system for storage of PP and TOP samples in current and past production.
- Addressed internal supply problems head-on and developed creative solutions to prevent delays and missed targets.
- Created and updated physical records and digital files to maintain current, accurate and compliant documentation.
MARKETING COORDINATOR
Party Pants USA
Irvine, CA
01.2017 - 06.2017
- Responsible for assisting the Director of Marketing in implementing marking plans, voice of the brand, website direction and advertising strategies.
- Aided in developing social media strategies to attract new customers and grow social media platforms through driving engagement.
- Liaised with Director of Marketing to manage and deliver marketing and communications plans.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
OPERATIONS MANAGER
Sintillia Sunglass Straps
Los Angeles, CA
08.2016 - 11.2016
- Contributed to creative and visual marketing duties such as social media posts, advertisements, email marketing, graphic design responsibilities, photo selections and strategies for the growth of the business.
- Planned photo shoot calendar and coordination with production team.
- Implemented influencer marketing, outreach, planning, and research.
- Contributed to the overall growth of the brand and product development.
- Managed administrative functions, including complex calendar management with focus on proper allocation of executive availability.
- Devised, deployed and monitored processes to boost long-term business success and increase profit levels.
- Set, enforced and optimized internal policies to maintain efficiency and responsiveness to demands.
- Developed project management roadmap to define project objectives, timelines and milestones.
DIRECTOR oF OPERATIONS
Walk In My Fashion
Irvine, CA
08.2015 - 04.2016
- Expanded a plan for B2C sales for an online boutique to earn maximum profits.
- Attended nationwide trade shows and built relationships with showrooms and manufactures.
- Assisted with administrative buying plans that supported the managed budget.
- Analyzed market reports, trend analysis, and forecasting to assist with buying plans.
- Coordinated product photoshoots with creative team.
- Excelled in working in collaborative as well as independent conditions.
- Collaborated with management, technical crew members and fellow supervisors to organize efficient operations and achieve demanding schedule targets.
- Modernized and improved operational procedures to increase efficiency and profitability while tightly controlling costs such as labor and preventing waste.
MARKETING ACCOUNT MANAGER
Infused Productions
Los Alamitos, CA
08.2014 - 02.2016
- Oversaw account direction and maintained strong relationships with all Infused Productions clients.
- Participated in strategic consulting, including business plan & sales development.
- Acted as project manager to collaborate and oversee graphic, video, and copywrite teams regarding content creation, social media, on set production, creative tactics, and processes & procedures.
- Developed an organizational and communicative system for the department to have all creative work examined and approved.
- Planned content calendar and assisted on-set with all photoshoots.
- Increased longevity of client accounts by providing individualized customer service and developing relationships with account holders.
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
SHOWROOM ACCOUNT MANAGER
THE HANGER SHOWROOM
Los Angeles, CA
02.2015 - 11.2015
- Created seasonal reports and market/show recaps to communicate with Labels.
- Planned and coordinated branding campaigns through email marketing, sales promotion, merchandise displays, and social media.
- Boosted sales numbers with proactive account servicing and diligent relationship-building.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Oversaw new business development and customer servicing, including cold calling, networking, marketing, lead generation and account servicing.
- Reinvented team interaction with prospective clients by developing innovative and creative sales pitch implemented into sales team strategy.
- Developed and delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons.
Education
Bachelor of Arts - Family And Consumer Sciences
CALIFORNIA STATE UNIVERSITY LONG BEACH
08.2009 - 06.2013
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
Investigations skills
Marketing Strategies
Communication and writing skills
Project Management
Social media activities
Adobe Creative Suite proficiency
Staff Management
MS Office: Word, PowerPoint, Outlook and Excel
Ability to meet strict deadlines
Exceed in multi-task management
Extremely organized
Excellent communication skills
Brand development
Marketing and advertising
Customer Service
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
COMPLIANCE COORDINATOR
Catalyst Creative Group
01.2021 - Current
PRODUCTION COORDINATOR
Catalyst Creative Group
11.2019 - 01.2021
PRODUCTION ASSISTANT
Catalyst Creative Group
06.2017 - 11.2019
MARKETING COORDINATOR
Party Pants USA
01.2017 - 06.2017
OPERATIONS MANAGER
Sintillia Sunglass Straps
08.2016 - 11.2016
DIRECTOR oF OPERATIONS
Walk In My Fashion
08.2015 - 04.2016
SHOWROOM ACCOUNT MANAGER
THE HANGER SHOWROOM
02.2015 - 11.2015
MARKETING ACCOUNT MANAGER
Infused Productions
08.2014 - 02.2016
Bachelor of Arts - Family And Consumer Sciences
CALIFORNIA STATE UNIVERSITY LONG BEACH
08.2009 - 06.2013