Lacey Asher
Boynton Beach,FL
Summary
Career with a focus on client relations, sales, social media and marketing
Diligent Influencer with proven knack for developing engaging and relatable content that resonates with diverse audiences. Successfully collaborated with brands to increase visibility and brand loyalty. Demonstrated creativity and strategic thinking in crafting compelling narratives and fostering community engagement.
Overview
16
16
years of professional experience
Work History
Amazon Influencer Store
Amazon
09.2024 - Current
- Increased brand awareness by developing and executing effective influencer marketing campaigns.
- Showcased versatility as a brand ambassador by representing various industries such as fashion, beauty, fitness, travel, and wellness companies successfully.
- Established strong partnerships with brands through proactive communication and collaboration on content creation.
- Produced relevant product content to reach target customers.
- Established credibility on social media and persuaded others by virtue of authenticity and reach.
Partners With YouTube
YouTube
01.2024 - Current
- Boosted subscriber count through effective promotion of channel on various social media platforms and collaborations with other creators.
- Established efficient workflows for video production process including scripting, filming, editing, thumbnail design, uploading, optimizing metadata.
- Developed a recognizable personal brand by establishing a consistent theme, style, and tone across all videos.
- Demonstrated creativity and innovation by experimenting with new video formats, styles, or topics that attracted new viewers and increased overall channel engagement.
- Enhanced video production quality with investment in professional equipment and editing software.
- Strengthened public speaking skills through regular video presentations and live stream interactions with viewers.
- Maintained a positive online presence by addressing negative comments professionally and fostering a supportive community among viewers.
- Diversified income sources by launching merchandise line, offering exclusive membership perks, and utilizing affiliate marketing programs.
- Collaborated with fellow creators on joint projects, expanding reach within the YouTube community and fostering mutually beneficial relationships.
- Improved audience retention rates by analyzing viewer feedback and adjusting content accordingly.
- Generated revenue through strategic partnerships with brands for sponsored content and product placements.
- Develop original content through social listening and independent sources.
Host of “The Product Buzz”
L2 FitPro LLC
01.2023 - Current
- Developed and maintained strong relationships with guests for compelling interviews and conversations.
- Received positive feedback from both guests and listeners alike.
- Managed social media accounts to promote new episodes and engage with the podcast community effectively.
- Improved audience retention by consistently delivering informative, entertaining, and thought-provoking content.
- Crafted engaging show notes to accompany each episode release, providing additional context and resources for listeners.
- Leveraged social media advertising campaigns to target specific audience segments based on interests or demographics increasing subscriber count.
- Collaborated with other podcast hosts for cross-promotional opportunities, expanding reach to new audiences.
- Edited episodes using professional audio software to maintain optimal sound quality throughout each recording.
- Enhanced listener engagement by incorporating creative storytelling and audio techniques into podcast episodes.
- Increased podcast listenership by establishing a consistent, high-quality production schedule.
- Created partnerships with relevant organizations exploring mutually beneficial marketing tactics.
- Developed an authentic voice as a host that resonated with listeners while balancing professionalism and relatability.
Managing Member & President
L2FitPro, LLC
01.2016 - Current
- Company Overview: Health and nutrition products, social media, podcasting, marketing and distribution
- Health and nutrition products, social media, podcasting, marketing and distribution
SCCA Racing Car Driver
L2 FitPro LLC
01.2018 - 01.2021
- Remained adaptable in high-pressure situations by quickly making decisive adjustments based on real-time information during races.
- Provided valuable feedback to engineers regarding car handling issues, leading to improved performance in subsequent races.
- Enhanced physical fitness and mental focus, resulting in better stamina and decision-making during races.
- Cultivated strong relationships with fellow drivers, fostering a sense of mutual respect and camaraderie within the racing community.
Charity Fundraiser
Maxim Magazine
03.2019 - 01.2020
- Raised significant funds for various charitable causes by organizing and executing fundraising events.
- Conducted research on potential donors, identifying key prospects for major gifts and planned giving initiatives.
- Managed volunteer teams effectively during fundraising events to ensure smooth operations and an enjoyable experience for participants.
Digital Marketing Coordinator
Digdev Direct
01.2014 - 03.2019
- SEO Sales Executive
- Event Planning and Logistics
- Coordinated promotional events both online and offline to increase brand awareness among target audiences.
- Stayed up-to-date with industry trends and best practices to continuously improve digital marketing initiatives.
- Enhanced brand visibility through social media campaigns, creating engaging and shareable content.
- Increased website traffic by implementing effective SEO strategies and optimizing online content.
- Evaluated market trends to stay current on consumer and competitor changes.
Computer Interface Analyst
TLO, LLC
01.2009 - 01.2013
- Company Overview: Program development and troubleshooting
- Program development and troubleshooting
- Identified and resolved interface issues with thorough analysis and troubleshooting techniques.
Education
Real Estate Agent -
Gold Coast Real Estate School
Yoga Teacher Certification -
01.2024
Online Entrepreneurship Certification -
Harvard Business School
01.2021
Personal Trainer Certification -
Shape Up Academy
01.2017
Formula 4 Race Car Driver License -
SCCA Sports Car Club
01.2015
General Studies -
Kaiser University
01.2010
1st & 2nd Degree Blackbelt Certifications - USTU Taekwondo
Korean Martial Art Academy
01.1997
Skills
- Influencer Marketing
- Social Media Strategy
- Podcasting
- Campaign Management
- E-commerce Integration
- Video Production
- Content strategies
- Audience Engagement
- Content Development
- Visual storytelling
- Social Media Platforms
- SEO
- Brand collaboration
- Marketing
- Analytics tracking
- YouTube
- Product Reviews
- Affiliate marketing
- Digital advertising
- Social Media and Promotions
- Social Media Posting
- Media Relations
- Sales and Marketing
- Product Research
- Product Education
- Teamwork and Collaboration
- Problem-Solving
- Time Management
References
Provided Upon Request
Hobbies and Interests
- Car Rally Racing
- Boxing
- Yoga
Volunteer Experience
- Wounded Warriors
- Surfrider Broward Beach Clean up
- Delray Beach Historical Society and Heritage Gardens
Awards
- USTU National Championship Olympic Gold Medalist, 01/01/96
- Gold Rush Rally Driver, 01/01/16
- Gold Rush Rally Driver, 01/01/17
- Wounded Warriors Maxim Magazine Contest Winner, 01/01/20
- Challenge Daytona Triathlon, 01/01/20
Quote
If you can dream it, you can do it.
Walt Disney
Timeline
Amazon Influencer Store
Amazon
09.2024 - Current
Partners With YouTube
YouTube
01.2024 - Current
Host of “The Product Buzz”
L2 FitPro LLC
01.2023 - Current
Charity Fundraiser
Maxim Magazine
03.2019 - 01.2020
SCCA Racing Car Driver
L2 FitPro LLC
01.2018 - 01.2021
Managing Member & President
L2FitPro, LLC
01.2016 - Current
Digital Marketing Coordinator
Digdev Direct
01.2014 - 03.2019
Computer Interface Analyst
TLO, LLC
01.2009 - 01.2013
Yoga Teacher Certification -
Online Entrepreneurship Certification -
Harvard Business School
Personal Trainer Certification -
Shape Up Academy
Formula 4 Race Car Driver License -
SCCA Sports Car Club
General Studies -
Kaiser University
1st & 2nd Degree Blackbelt Certifications - USTU Taekwondo
Korean Martial Art Academy
Real Estate Agent -
Gold Coast Real Estate School
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