Lacey Cash
Windsor,CA
Summary
Energetic, adaptable, and creative professional with a solid understanding of social media trends, digital marketing, and content creation. Skilled in using analytics to drive engagement, optimize campaigns, and strengthen brand development. Known for strong communication, collaboration, and fostering thriving online communities.
Overview
2
2
years of professional experience
Work History
Social Media Manager
CC Social Media Marketing
08.2025 - Current
- Manage and grow social media for Love Within The Details and Yuma Realtors Caroline LoPresti and Sara Glenn, creating industry-specific content strategies for each brand.
- Create and edit engaging content, including posts, stories, reels, and TikToks, to strengthen brand presence and audience engagement.
- Partner with business owners to develop content strategies and schedule posts across platforms using Rella.
Content/Social Media Assistant
The SoCo Market
06.2025 - Current
- Support the management of three distinct Instagram accounts and the Facebook Meta platforms to promote local events across Sonoma County.
- Capture and curate engaging story content and live event coverage to highlight vendors and drive real-time guest engagement.
- Monitor and respond to messages across multiple platforms, providing guest support, gathering feedback, and fostering interactive online communities.
Summer Intern
VLTED
05.2024 - 08.2024
- Traveled nationwide to represent and promote a sports social media app through live events and in-person engagement.
- Partnered with fellow interns to plan tabling activations and develop innovative grassroots marketing strategies.
- Created and published dynamic social media content to boost brand visibility across company and personal channels.
Student Ambassador Lead
Geojam
07.2023 - 04.2024
- Organized and led on-campus activations to promote the Geojam app, increasing student awareness and downloads.
- Managed local social media efforts and coordinated directly with the Beverly Hills HQ to align campaigns and feedback loops.
- Supervised a team of student ambassadors, fostering collaboration and developing strategic plans to enhance user engagement and app retention.
Education
Bachelor of Science - Retailing and Consumer Science
The University of Arizona
Tucson, Arizona05.2025
Skills
- Digital media design
- Social media management
- Photo and video editing
- Teamwork and collaboration
- Content creation
- Social media
- Content scheduling
- Photography and videography
- Advertising
- Problem-solving
- Attention to detail
- Networking
Timeline
Social Media Manager
CC Social Media Marketing
08.2025 - Current
Content/Social Media Assistant
The SoCo Market
06.2025 - Current
Summer Intern
VLTED
05.2024 - 08.2024
Student Ambassador Lead
Geojam
07.2023 - 04.2024
Bachelor of Science - Retailing and Consumer Science
The University of Arizona