Overview
Summary
Certification
Work History
Education
Quote
Skills
Timeline
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Lacey Davis, CVBL, CCFT

Lacey Davis, CVBL, CCFT

Alpharetta,GA

Overview

20
20
years of professional experience

Summary

Goal-oriented manager with distinguished 15-year experience in the veterinary sales industry and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.


Certification

  • Certified Compassion Fatigue Trainer, Evergreen Certifications - Feb 2022
  • Certified Veterinary Business Leader, North America Veterinary Community(NAVC) - Jun 2022
  • Elite Sales Professional Certified, Sales Insights Lab - Nov 2022

Work History

Director of Membership Services

PSIvet
12.2020 - Current
    • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
    • Organized promotional events and interacted with community to increase sales volume.
    • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
    • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
    • Facilitated business by implementing practical networking techniques.
    • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
    • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
    • Compiled and analyzed data to determine approaches to improve sales and performance.
    • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
    • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
    • Implemented systems and procedures to increase sales.
    • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
    • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
    • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
    • Directed sales support staff in administrative tasks to help sales reps close deals.
    • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
    • Built relationships with customers and community to establish long-term business growth.

Regional Manager

PSIvet
08.2016 - 12.2020
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Introduced cost-saving initiatives to reduce losses and increase profit margin.
  • Built and deepened partnerships with industry leaders to strengthen collaborative efforts and promote mutual profitability.
  • Masterminded updates to workflows and revitalized teams to meet changing business needs and boost team member performance.
  • Forecasted sales and established processes to achieve sales objectives and related metrics.
  • Supervised staff to optimize brand expansion initiatives and productivity.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
  • Leveraged profit opportunities by recruiting top talent and managing brand image to exceed plan performance.
  • Developed vendor network of contacts to drive down costs and increase revenues.
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Managed team of 8 regional sales representatives and consistently achieved high sales targets.
  • Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
  • Built relationships with customers and community to establish long-term business growth.
  • Developed and managed budgets to confirm proper use of resources and maximize profitability.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.
  • Implemented systems and procedures to increase sales.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Executed successful promotional events and trade shows.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Attended industry conferences and trade shows to stay up-to-date with market trends and customer needs.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Organized promotional events and interacted with community to increase sales volume.
  • Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.

Practice Consultant

PSIvet
05.2008 - 08.2016
    • Prepared presentations to explain revisions, enhancements and process improvements of organization's systems and programs.
    • Managed multiple deadlines across several businesses to meet dynamic needs of multiple clients.
    • Analyzed problematic areas to provide recommendations and solutions.
    • Aligned closely with business owners and employees to gather information and gain operational insight.
    • Reviewed internal systems and organized training plans to address areas in need of improvement.
    • Evaluated current processes to develop improvement plans.
    • Conducted thorough reviews of operations to devise and deploy improvement strategies.
    • Compiled research data and gave professional presentations highlighting finds and recommended optimizations.
    • Used critical thinking to break down problems, evaluate solutions and make decisions.
    • Excellent communication skills, both verbal and written.
    • Managed time efficiently in order to complete all tasks within deadlines.
    • Demonstrated strong organizational and time management skills while managing multiple projects.
    • Organized and detail-oriented with a strong work ethic.
    • Gained strong leadership skills by managing projects from start to finish.
    • Resolved problems, improved operations and provided exceptional service.
    • Kept detailed records of daily activities through online customer database.
    • Built relationships with customers and community to promote long term business growth.
    • Maintained current knowledge of evolving changes in marketplace.
    • Developed and maintained strong working relationships with professionals within assigned territory.
    • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
    • Informed customers of promotions to increase sales productivity and volume.
    • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
    • Built diverse and consistent sales portfolio.
    • Presented professional image consistent with company's brand values.
    • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
    • Developed, maintained and utilized diverse client base.
    • Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.
    • Contributed to team objectives in fast-paced environment.
    • Attended monthly sales meetings and quarterly sales trainings.
    • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
    • Stayed current on company offerings and industry trends.
    • Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
    • Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
    • Quoted prices, credit terms and other bid specifications.
    • Monitored service after sale and implemented quick and effective problem resolutions.
    • Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person.
    • Trained new employees on customer service, money handling and organizing strategies.
    • Resurrected and monetized dormant leads to build book of business and increase revenues.
    • Met existing customers to review current services and expand sales opportunities.
    • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
    • Recorded accurate and efficient records in customer database.
    • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
    • Achieved or exceeded company-defined sales quotas.
    • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
    • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

Practice Manager

Noah's Animal Hospital And 24 Hour Emergency
02.2004 - 06.2008
    • Developed policies and procedures for effective practice management.
    • Created customized care plans, working with hospital staff and families to assess and meet individual needs.
    • Conducted routine facility inspections, identifying areas needing improvement and eliminating hazards posed to staff and residents for continued compliance with associated regulations.
    • Defined testing protocols, quality assurance initiatives and clinic policies and procedures.
    • Recruited, hired and trained all staff, providing direct supervision, ongoing staff development and continuing education to employees.
    • Communicated with patients, ensuring that medical information was kept private.
    • Discussed medical histories with patients in effort to provide most effective medical advice.
    • Developed policies and procedures for effective pharmacy management.
    • Liaised with other healthcare professionals to develop comprehensive patient care plans and provide highest quality of care.
    • Spearheaded and implemented new projects to expand scope of engagement.
    • Established and maintained effective communication with staff, physicians and community organizations to promote high quality patient care.
    • Designed and introduced leadership development, coaching and team management model, resulting in promotion of employees into increased levels of responsibility.

Server

St Petersburg Country Club
01.2001 - 06.2004
    • Printed dining checks with total due, collected payment and offered receipts to complete transactions.
    • Cultivated warm relationships with regular customers.
    • Strategically timed check-ins with customers to take orders and confirm satisfaction with meals after delivery, taking action to correct any problems.
    • Used slow periods to restock supplies, ice, trays, and delivery bags.
    • Resolved customer complaints promptly and professionally to maintain positive reputation.
    • Maintained thorough menu knowledge to sufficiently answer questions regarding menu item sourcing, ingredients and cooking methods.
    • Maintained clean and organized dining areas to uphold restaurant hygiene standards.
    • Served food and beverages promptly with focused attention to customer needs.
    • Carried out complete opening, closing and shift change duties to keep restaurant working efficiently and teams ready to meet customer needs.
    • Supervised set up of banquet food stations and coordinated service to multiple dining areas.
    • Worked with POS system to place orders, manage bills, and handle complimentary items.
    • Resolved guest and employee complaints to maintain complete customer satisfaction and workforce effectiveness.

Keeper Intern

Zoo Atlanta
05.2000 - 09.2000
  • Trained animals in behavioral compliance or other special routines or commands.
  • Provided enrichment activities to improve physical and psychological well-being of pets and prevent boredom.
  • Kept cages, kennels, play yards, and grooming areas neat and clean.
  • Cleaned animal enclosures maintain clean living spaces for pets and prevent spread of disease.
  • Performed basic wound care and other medical aid, working with veterinarians to handle advanced cases.
  • Maintained equipment and facility to keep animal care environment and tools in good working order.
  • Monitored animal health to quickly recognize signs of illness and injury, seeking necessary medical attention.
  • Administered medications to animals in treatment and documented changes in condition.
  • Learned and followed safety protocols for transporting animals to and from facilities to avoid injuries and keep animals safe.
  • Documented observations of animal behavior and physical condition to track health and progress.
  • Fed and watered animals to provide necessary nutrients and keep healthy.
  • Prepared special diets for animals to accommodate specific health conditions and species-specific needs.
  • Monitored animals for behavioral problems and signs of health issues.
  • Supported animal wellbeing by caring for both physical and mental health needs through strategies such as regular exercise.
  • Managed breeding programs to provide genetic diversity in captive populations and track bloodlines.
  • Prepared and administered medications and treatments as prescribed by veterinarian.
  • Assisted researchers in conducting studies by collecting and providing data about animals in care.
  • Developed and implemented enrichment plans to keep animals healthy and stimulated.

Education

Bachelor Of Science - Biology

Eckerd College
St. Petersburg, FL
05.2003

Quote

Leadership is not about being in charge. Leadership is about taking care of those in your charge.
Simon Sinek

Skills

  • Membership Retention
  • Market Trend Analysis
  • Overseeing Segments
  • Event Planning and Coordination
  • Sales Process
  • Professional Relationships
  • Customer Experience
  • Professional Development
  • Sales Goals
  • Data Profiling
  • Microsoft Office
  • Staff Monitoring
  • Accounts Payable and Accounts Receivable

Timeline

Director of Membership Services

PSIvet
12.2020 - Current

Regional Manager

PSIvet
08.2016 - 12.2020

Practice Consultant

PSIvet
05.2008 - 08.2016

Practice Manager

Noah's Animal Hospital And 24 Hour Emergency
02.2004 - 06.2008

Server

St Petersburg Country Club
01.2001 - 06.2004

Keeper Intern

Zoo Atlanta
05.2000 - 09.2000

Bachelor Of Science - Biology

Eckerd College

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Lacey Davis, CVBL, CCFT