Lacey Ezekiel
Hoover,AL
Summary
Organized Public Relations Specialist bringing a proven track record of managing marketing campaign's and branding for diverse industries. Excellent leadership skills with strong intuition and sound judgment. Commended for intense focus and work ethic with an aptitude for developing and implementing highly successful PR campaigns.
Overview
11
11
years of professional experience
Work History
Marketing Specialist
Renasant
05.2021 - 02.2023
- Communications and Marketing—Managed and created branded contentacross multi-platforms, marketing, and —internal and external, print anddigital—ensuring professionalism, consistency, creativity, and adherence tobrand
- Served as a communication conduit and counsel for all marketing programs with both internal stakeholders and external vendors/agencies
- Brand and Identity—effectively articulate Renasant Mortgage's identity, strategic messaging, and quality standards; ensure consistent communication of brand identity, mission, and values
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Department Leadership and Administration—developed work calendars, ensure that multiple projects are executed on time, on budget, and effectively meet goals; foster interdepartmental collaboration and communication; prepare and manage mortgage marketing budget.
Customer Relationship Associate
Bromberg's
01.2019 - 01.2021
- Evaluate product needs, recommend solutions, and educate customers togain their buy-in
- Supports the product development process by uncovering actionable insightsfrom customer feedback
- Collaborate with cross-functional colleagues to align daily operations withoverall strategy and objectives
- Communicate brand messaging to new and existing customers in a clear andpositive manner
- Evaluate existing processes, uncover opportunities to increase efficiency, andrecommend procedural redesigns that support continuous improvement.
Sales and Marketing Specialist
O'Neal Manufacturing Services
08.2017 - 11.2019
- Managed all marketing project phases and milestones, from initial concept through successful delivery
- Used CRM system and ERP software to achieve these results
- Served as Internal Project Manager for a $15M account
- Created marketing, communications, and sales materials that presented a cohesive voice across digital, online, social, and print mediums
- Collaborated with national magazines to raise awareness of the brand and company values
- Worked closely with all product development teams to ensure the marketing collateral reflected up-to-date information about new features and innovations
- Successfully redesigned the corporate website to create a more engaging and cohesive online presence
- Incorporated SEO-optimized content, modern design, and user-friendly web and mobile formats
- Increased qualified leads, including one converted to a $1M contract using PPC Campaign
- Trained and managed new hires through CRM sales portal.
Marketing and New Project Development Manager
Bhate Geosciences Corporation
01.2014 - 01.2017
- Evaluated client needs and developed project plans to facilitate the creation of intelligent, market-drivensolutions
- Prioritized workflows and managed schedules for maximum productivity on multiple concurrent customerengagements
- Managed and Planned Certified Continuing Education Courses that were offered to outside business partners
- Monitored progress, addressed performance gaps, and adjusted strategy to ensure on-time, on-budget projectdelivery
- Mitigated business risks by supervising the quality assurance program, analyzing customer survey results,conducting on-site evaluations, and coordinating audit activities.
Marketing Director
Chick-Fil-A Of McCalla
01.2013 - 01.2014
- Compiled product, market, and customer data to forecast accurate sales and profit numbers using in-storeconsumer marketing surveys and area and regional Chick-fil-A marketing reports
- Coordinated and executed innovative strategies to accomplish objectives and boost long-term profitability by 5%
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations
- Deployed well-coordinated campaigns, events, and public relations strategies to facilitate the smooth andsuccessful increase of customer spending
- Planned and executed monthly community events to engage with local customers and businesses.
Public Relations and Marketing Assistant
Birmingham Airport Authority
01.2012 - 12.2012
- Created unique and engaging content for audiences through airport signage and social media platforms,including Pinterest, Facebook, and Twitter
- Created messages, position statements and other corporate communications based on company's objectives.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Increased credibility and customer awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletter.
- Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
Education
Bachelor of Arts - Public Relations, Computer Science, Marketing
The University of Alabama
Tuscaloosa, ALSkills
- Digital marketing
- SalesForce Marketing Cloud
- Analytics, SEO, PPC
- CRM/ERP software's
- Public Speaking
- Product marketing
- Market research
- Event Planning
Timeline
Marketing Specialist
Renasant
05.2021 - 02.2023
Customer Relationship Associate
Bromberg's
01.2019 - 01.2021
Sales and Marketing Specialist
O'Neal Manufacturing Services
08.2017 - 11.2019
Marketing and New Project Development Manager
Bhate Geosciences Corporation
01.2014 - 01.2017
Marketing Director
Chick-Fil-A Of McCalla
01.2013 - 01.2014
Public Relations and Marketing Assistant
Birmingham Airport Authority
01.2012 - 12.2012
Bachelor of Arts - Public Relations, Computer Science, Marketing
The University of Alabama
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