Summary
Overview
Work History
Education
Timeline
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Lacey Hatton

Miami,FL

Summary

Strategic marketing leader with 8+ years of experience in driving brand growth and revenue across fintech, ecommerce, and technology sectors. Proven track record in leading successful campaigns, including rebranding initiatives, while maintaining adaptability in fast-paced environments. Skilled in developing data-driven systems and leveraging AI for content production to achieve measurable business outcomes.

Overview

7
7
years of professional experience

Work History

Director of Marketing

Siebert Financial
Miami, FL
03.2024 - Current
  • Crafted comprehensive marketing strategies to elevate brand visibility across Fintech and Investment Banking sectors.
  • Co-led rebranding initiatives, executing website relaunch and establishing robust social media presence.
  • Collaborated with board and C-suite executives for strategic planning and product launch execution.
  • Managed cross-functional teams for content development, public relations, paid media, events, and creative projects.
  • Integrated AI technologies into content production processes to enhance efficiency and streamline workflows.

Director of Ecommerce & Marketing

Pamela Love
Miami, Florida
05.2023 - 04.2024
  • Collaborated closely with founder and creative director to align vision and strategy.
  • Drove direct-to-consumer growth through email, paid social, SEO, CRM, and website optimization.
  • Managed both in-house design team and external agency resources to ensure project success.
  • Led public relations, influencer campaigns, and product launches to enhance brand visibility.

SMB Marketing Manager, North America

TikTok
Austin, TX
05.2022 - 04.2023
  • Created B2B campaigns for SMBs using TikTok for Business.
  • Developed GTM toolkits and playbooks in collaboration with global creative teams.
  • Analyzed market trends to enhance product positioning and promotional strategies.

Senior Community Marketing Manager

Postscript
Remote
09.2021 - 04.2022
  • Developed creator programs and customer spotlight initiatives from concept to implementation.
  • Collaborated cross-functionally to launch educational series, enhancing knowledge sharing.
  • Executed customer spotlight initiatives to promote community engagement.

Engagement Program Manager / Community Manager / Merchant Success Specialist

Shopify
, California & Texas
05.2018 - 12.2021
  • Launched strategic merchant programs and regional events to enhance community engagement.
  • Grew retention and engagement of Bay Area merchant community through targeted initiatives.
  • Advised high-value merchants on effective onboarding processes and scaling strategies.

Education

Bachelor of Arts - Digital Communications And Media

Florida Atlantic University
Boca Raton, FL
05-2016

Timeline

Director of Marketing

Siebert Financial
03.2024 - Current

Director of Ecommerce & Marketing

Pamela Love
05.2023 - 04.2024

SMB Marketing Manager, North America

TikTok
05.2022 - 04.2023

Senior Community Marketing Manager

Postscript
09.2021 - 04.2022

Engagement Program Manager / Community Manager / Merchant Success Specialist

Shopify
05.2018 - 12.2021

Bachelor of Arts - Digital Communications And Media

Florida Atlantic University

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Lacey Hatton