- Microsoft Office
Lacey Kincaid
Marketing Specialist
West Creek,NJ
Summary
Adaptable and dependable candidate with an educational background in psychology and consumer behavior, as well as marketing, specifically digital and social media marketing. Hardworking and passionate with strong organizational skills eager to secure entry-level position, with a willingness to take on added responsibilities to meet team and company goals.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
5
5
Certifications
Work History
Brand Promoter
Select Promotions LLC
Westwood, New Jersey
05.2016 - 12.2018
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
- Contributed to social media content documenting brand's impact in on market.
- Acted as face of brand at retail events and sampling opportunities at multiple locations.
- Conducted consumer surveys and analyzed purchasing trends.
- Completed analytical forms from consumers surveyed for upper-management
Promotional Brand Ambassador
Anheuser-Busch
Newark, NJ
05.2015 - 01.2017
- Increased brand awareness through event marketing, sales and brand promotion.
- Functioned as team player by working with other members to deliver sampling goals.
- Created content for brand's use featuring events, as well as content promoting each event.
- Sold products being promoted and kept records of sales.
- Set up and arranged display areas to attract attention of prospective customers.
- Provided product samples and brand apparel to incentivize purchases.
- Received and documented customer feedback to provide sales insights to upper management.
Education
Bachelor of Science - Marketing With Social Media Marketing Concentratio
Southern New Hampshire University
Hooksett, NH 10.2020 - 03.2022
Associate of Arts - Psychology
Ocean County College
Toms River, NJ 09.2009 - 05.2012
Skills
- Problem-Solving
Affiliations
National Society of Leadership and Success
Software
- Google Drive
- Canvas
- Wordpress
Certification
- Social Media Marketing HubSpot Certification
Timeline
- Digital Marketing HubSpot Certifications
05-2022
- Google Analytics Certification
05-2022
- Advanced Google Analytics Certification
05-2022
- SEO HubSpot Certification
04-2022
- Social Media Marketing HubSpot Certification
02-2021
Bachelor of Science - Marketing With Social Media Marketing Concentratio
Southern New Hampshire University
10.2020 - 03.2022
Brand Promoter
Select Promotions LLC
05.2016 - 12.2018
Promotional Brand Ambassador
Anheuser-Busch
05.2015 - 01.2017
Associate of Arts - Psychology
Ocean County College
09.2009 - 05.2012
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