Lacey Renfro
San Diego,CA
Summary
Accomplished Sales Manager offering 10 years of experience developing and maximizing Diageo sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion, and merchandising to achieve market growth. Successful record of expanding network connections through persuasive brand imaging. To seek and maintain a full-time position that offers professional challenges utilizing interpersonal skills, excellent time management, and problem-solving skills. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Excellent reputation for resolving problems and improving customer satisfaction. Hardworking and passionate job seeker ready to help achieve company goals.
Overview
9
9
years of professional experience
Work History
Market Manager
Enthuse Marketing
San Diego , CA
07.2020 - Current
- Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
- Increased volume by 110% against rest of market versus 3 years ago.
- Networked in market to build partnerships and connections with prospects.
- Traveled to customer sites to demonstrate products, answer questions and close contracts.
- Achieved monthly sales targets consistently by pursuing new business every day.
- Managed team scheduling and coordinated appointments between sales teams and prospects.
- Made strategic and successful decisions by documenting and tracking sales activities with Go Spot Check and Tableau.
- Built brand awareness in local market and increased penetration with proactive strategies.
- Serviced accounts regularly to effectively upsell and cross-sell core and peripheral products.
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed accounts to retain existing relationships and grow share of business.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Organized promotional events and interacted with community to increase sales volume.
- Created and implemented new business opportunities by utilizing strategic networking strategies.
- Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
- Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
Brand Ambassador
Inspira Marketing
San Diego , CA
11.2018 - 06.2020
- Increased brand awareness and sales through event marketing, demonstrations, and brand promotion for On-Premise.
- Increased volume growth by 75%.
- Communicated product information with confidence and educated consumers about company and brand.
- Engaged, educated and befriended customers to deliver amazing experience for On-Premise.
- Showed understanding of customer's personal style and preferences when offering product advice.
- Achieved and exceeded sales goals in line with prescribed selling strategy.
- Contributed to social media content documenting brand's impact on market.
- Executed brand activations to standards and with professionalism.
- Communicated successes, competition trends, deals, product introductions, potential accounts, resets, and demo opportunities via recaps.
Promotional Model
MKTG
San Diego , CA
05.2013 - 12.2018
- Engaged customers with a friendly demeanor and extensive product knowledge.
- Poured samples and demonstrated various features.
- Promoted products for On-Premise.
- Worked at trade shows, customer locations, or on marketing shoots.
- Promoted and set up sales using communication and marketing abilities.
- Help set up and tear down activations for big events like concerts, festivals, etc.
- Educated consumers on products.
- Managed up to 5 major events iweek; festivals, concerts, etc.
Education
High School Diploma -
Tokay High School
Lodi, CA05.2004
Skills
- Sales Statistics Analysis
- Discount Rate Requirements
- Sales Records Management
- Sales Quota Management
- Networking Events
- Microsoft PowerPoint
- Social Media Platforms
- Profitability Assessments
- Operational Records Review
- Customer Trend Analysis
- Salesforce Software
- Client Meetings
- Marketing Strategy Development
Timeline
Market Manager
Enthuse Marketing
07.2020 - Current
Brand Ambassador
Inspira Marketing
11.2018 - 06.2020
Promotional Model
MKTG
05.2013 - 12.2018
High School Diploma -
Tokay High School
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