Lacey Williamson
Knoxville,United States
Summary
Accomplished Sales Director with a proven track record at Diversicare, excelling in strategic planning and business development. Skilled in building strong relationships and leading teams to exceed sales goals. Expertise in CRM management and education, demonstrating significant revenue growth and market expansion.
Overview
13
13
years of professional experience
Work History
Senior Transitional Care Liaison
Diversicare Of Oak Ridge
Oak Ridge, TN
10.2018 - 06.2023
- Coordinate with sales and support teams to achieve customer satisfaction, generate revenue, and attain long-term account goals
- Maintain relationships with loyal referrals sources as well as building new relationships with potential customers
- Assisted with business development and census growth with 5 centers across the state of Tennessee
- Developed and maintained preferred partnership with Covenant Health for consecutive years
- Investigate current market trends to find the greatest need and meet with decision makers to provide services
- Participate in Weekly Sales/Operations meeting with Administrator and Care Center staff to discuss sales activity, potential problems and new opportunities
- Weekly calls with RVP to discuss current business and sales strategies for continued growth
- Research and maintain up-to-date information on market competitors including patient, census, referral source and marketing strategies
- Meet/ exceed monthly sales goals
Area Director, Care Transitions
Sava Senior Care
Knoxville, TN
05.2015 - 10.2018
- Managed Sales and Marketing team for multiple Skilled Nursing Centers in East Tennessee
- Responsible for high level C suite meetings with key decision makers
- Participated in Weekly Sales/Operations meeting
- Mentored admissions team to develop new business strategies
- Meet/ exceed monthly sales goals
Admissions Director
Sava Senior Care
Newport, TN
07.2011 - 05.2015
- Marketed to local hospitals, home health and hospice providers, physician offices, and ALF’s in the area to generate referrals
- Maintained all referrals systems
- Read and accepted referrals
- Data entry in Point Click Care and CRM
- Monthly sales meetings
- Bed management
Regional Director Sales and Marketing (Southern)
Diversicare Healthcare Services Inc
Brentwood, TN
06.2023 - Current
- Gathering business intel, participating in/leading sales team and conference calls, coordinating high level sales appointments
- Responsible for making sales calls and driving business growth in designated geographical area
- Responsible for the training, leading, coaching and growth of direct reports
- Responsible for monthly field rides with each assigned sales team member
- Develop and manage Key Account assignments, including but not limited to physicians, hospitals, and other key market segments
- Develop and maintain strong relationships with Decision Makers, Decision Influencers, and other Contacts as possible and appropriate, including ACO, BPCI, and community partners
- Thoroughly and accurately complete and/or submit any required reports and documentation
- Consistently gather and analyze sales team reports from sales team
- Identify opportunities for developing new business
- Communicate effectively with customers to determine services and care that best meet their needs, for the right care in the right place at the right time
- Collaborate with Key Accounts and team members to facilitate open communication
- Demonstrate growth in Account utilization of Center services over time
Education
Walters State Community College
Morristown, TNSkills
- Sales and Marketing
- Team Building and Leadership
- Strategic Planning and Business Development
- Budget Management and Revenue Growth
- CRM Management and Education
- Business to Business Sales
- Integrated Market Utilization
- Territory Design and Management
Timeline
Regional Director Sales and Marketing (Southern)
Diversicare Healthcare Services Inc
06.2023 - Current
Senior Transitional Care Liaison
Diversicare Of Oak Ridge
10.2018 - 06.2023
Area Director, Care Transitions
Sava Senior Care
05.2015 - 10.2018
Admissions Director
Sava Senior Care
07.2011 - 05.2015
Walters State Community College