Laci Dees
Seattle,WA
Summary
Expert Senior Digital Marketing Specialist with proven record of exceeding marketing objectives by developing and executing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
13
13
years of professional experience
Work History
Senior Digital Marketing Specialist
Nordstrom.com
06.2023 - Current
- Increased website traffic by implementing targeted SEO strategies and optimizing content.
- Implemented effective email marketing campaigns for higher open and click-through rates, resulting in increased customer engagement.
- Developed data-driven digital marketing plans to drive lead generation and conversion rate optimization.
- Managed multiple social media platforms, boosting brand visibility and audience engagement.
- Optimized landing pages for improved user experience and higher conversion rates.
- Implemented Google Analytics tracking to gain insights into user behavior and inform future marketing strategies.
- Collaborated with cross-functional teams to develop integrated marketing campaigns for product launches and promotions.
- Analyzed campaign performance data to identify areas of improvement and optimize future efforts accordingly.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
Senior Digital Merchandiser
Nordstrom.com
01.2018 - 06.2023
- Increased online sales by creating visually appealing and strategic digital merchandising campaigns.
- Streamlined website navigation for enhanced user experience, resulting in reduced bounce rates and improved customer satisfaction.
- Optimized product listings with SEO-driven content, increasing organic search traffic and driving conversions.
- Collaborated with marketing team to develop targeted email campaigns that increased repeat purchases and customer retention.
- Established KPIs for measuring digital merchandising performance, providing regular reports on progress towards goals for management review.
- Developed cross-selling strategies by identifying complementary products, increasing average order values and overall profitability.
Visual Merchandiser
Nordstrom
01.2016 - 01.2018
- Enhanced store sales by creating visually appealing and strategically placed product displays.
- Collaborated with management to develop seasonal merchandising strategies for optimal customer engagement.
- Increased customer traffic through effective window displays that showcased new products and promotions.
- Analyzed sales data to identify trends and adjust visual merchandising plans accordingly, maximizing revenue potential.
Department Manager
Nordstrom
11.2010 - 01.2016
- Maintained a professional work environment by addressing conflicts proactively and fostering open communication among staff members.
- Improved customer satisfaction rates through attentive service, prompt issue resolution, and continuous process improvements.
- Assisted in talent acquisition efforts, hiring top candidates to strengthen the department''s capabilities.
Education
Associate of Arts - Businesss
Northwest Vista College
San Antonio, TX05.2010
Skills
- Search Engine Optimization
- Competitor Analysis
- Digital Marketing Strategy
- Mobile Marketing
- Affiliate Marketing
- Customer Service
- Relationship Building
- Campaign Planning
- KPI Management
- Strategic Planning
- Email Marketing Campaigns
- Keyword Research
Timeline
Senior Digital Marketing Specialist
Nordstrom.com
06.2023 - Current
Senior Digital Merchandiser
Nordstrom.com
01.2018 - 06.2023
Visual Merchandiser
Nordstrom
01.2016 - 01.2018
Department Manager
Nordstrom
11.2010 - 01.2016
Associate of Arts - Businesss
Northwest Vista College
Similar Profiles
NEHA SINGHNEHA SINGH
Product Display and Compliance Specialist at Nordstrom.comProduct Display and Compliance Specialist at Nordstrom.com
Tiarra TaylorTiarra Taylor
Customer Care Representative at Nordstrom.comCustomer Care Representative at Nordstrom.com
Oscar CastroOscar Castro
Operations Manager at Nordstrom.comOperations Manager at Nordstrom.com