Lacie Johns
San Luis Obispo,CA
Summary
Highly motivated and dedicated professional who creates and executes effective brand strategies and marketing campaigns. Communicative and collaborative in a team environment while being reliable and efficient when given autonomy. Passion for developing the unique stories of brands and eager to learn.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Solterra Strategies
Paso Robles, CA
08.2022 - Current
- Mentor, coach and develop team members through client work; content creation, copywriting, project management, marketing analysis, etc.
- Showcase management expertise through ~5 client accounts and efficient completion of short term and long term projects.
- Leveraged skills in achieving $400K in revenue for a client wine event, World of Pinot Noir.
- Conduct marketing and project management for Travel Paso, a destination marketing organization, with a $1.8 million annual budget.
- Participate in trade exhibitions and industry events, and met with media and wholesalers to promote Paso Robles as tourist destination.
Marketing Specialist
Solterra Strategies
Paso Robles, CA
11.2020 - 08.2022
- Pitched ideas, developed strategies for creative marketing campaigns, developing email and website copy, marketing campaign visuals, and social media.
- Supervised growth of five account coordinators by mentoring and assisting them with daily tasks.
- Organized familiarization trips for reporters traveling to our location by creating multi-day itineraries for 3–30 individuals at a time, at least four times each year.
- Planned and developed World of Pinot Noir into a month-long online event during global pandemic and generated revenue for the organization.
Senior Account Coordinator
Solterra Strategies
Paso Robles, CA
11.2018 - 12.2020
- Played a pivotal role in launching a new website for Travel Paso, converting over 1K business member profiles to new CRM platform, building SEO optimized copy and images, and working with developers to create the most consumer-friendly sitemap.
- Steered efforts in overseeing five different client accounts during pandemic, and evolved daily marketing efforts to meet online sales goals.
- Oversaw business development through copywriting, marketing, and brand strategies.
Account Coordinator
Solterra Strategies
Paso Robles, CA
01.2018 - 11.2018
- Managed daily operations for four distinct customer accounts
- Organized and promoted wine industry events and brand activations, communicating directly with vendors, sponsors, and consumers
- Composed content for press releases, email marketing, and digital marketing
Assistant Account Coordinator
Solterra Strategies
Paso Robles, CA
05.2017 - 08.2017
Education
Bachelor of Science - International Business and Marketing
University of Nevada
Reno, NV12.2017
Skills
- Internet and E-Mail Marketing
- Customer Relationship Management (CRM)
- Strategic Marketing
- Relationship Building
- Social Media channels
Timeline
Marketing Manager
Solterra Strategies
08.2022 - Current
Marketing Specialist
Solterra Strategies
11.2020 - 08.2022
Senior Account Coordinator
Solterra Strategies
11.2018 - 12.2020
Account Coordinator
Solterra Strategies
01.2018 - 11.2018
Assistant Account Coordinator
Solterra Strategies
05.2017 - 08.2017
Bachelor of Science - International Business and Marketing
University of Nevada
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