Lacie Leoci

• Led a multidisciplinary team of videographers, photographers, animators, and designers to produce content across diverse brand identities.
• Partnered with Creative and Executive Creative Directors to improve visual content quality and consistency.
• Collaborated on ideation, concept development, and trend-driven content creation aligned with brand voice.
• Integrated analytics and social strategy into design to optimize engagement and reach.
• Produced and presented monthly client-ready creative decks; managed assistants while delivering original content.
• Oversaw all aspects of production—from storyboarding to styling (set, prop, food, wardrobe)—ensuring brand alignment.
• Mentored junior designers and provided feedback to elevate team output and storytelling.
• Directed creative for integrated campaigns across digital, social, and print platforms.
• Maintained strong client relationships and delivered creative solutions on time in a fast-paced agency setting.
• Analyzed campaign data to assess performance and inform future creative strategies.
• Developed and maintained an extensive library of reusable creative assets.

Highlights:

• Extensive creative across multiple platforms with Ménage à Trois Wine/6 years, Sutter Home/5 years, Joel Gott Wine/3 years, Olive Garden/1 year, South Carolina Tourism/1 year, and Coca-Cola/Gold Peak Tea.
• Grew Ménage à Trois Wine's Instagram following by 73% from 2021 to 2023.
• Led Ménage à Trois Wine campaign reaching 23M+ (2022)
• Drove 136.5M+ impressions across digital for Sutter Home Wines (2022)

• Built and led an award-winning restaurant by crafting a lifestyle-driven brand experience through successfully creating, managing, maintaining, and marketing directly to the dining experience.
• Managed a team of diverse employees who played a direct role in our success.
• Constructed strong multi-sensory elements, offering complete harmony through the implementation of design and integration of marketing communications.
• Introduced a new culinary movement to Savannah, GA, which inspired the launch of a successful, all-natural food line.

• Developed an all-natural food line inspired by the success of LEOCI’S Trattoria, maintaining a cohesive brand identity and artisanal design approach.
• Led the brand from concept to commercialization, overseeing product development, packaging, and visual storytelling.
• Secured distribution in 63 Kroger Grocery stores, 5 Whole Foods locations, Brooklyn Fare Market (NY), and specialty retailers across GA, SC, and FL.

• Generated Nikki Style magazine, along with sister magazines, Grand Sierra magazine [Reno, NV], Mode magazine [St. Barth], Special Edition issues [Cannes Film Festival and Venice Film Festival].
• Created and improved the look and feel of all magazines, support materials, related products, and promotions.
• Supervising a team of design professionals.
• Strategized and designed this publication for high-end luxury lifestyle market with distribution in 10 different countries.
• Responsible for all prepress operations; color proofing, pagination, registration and verifying proofs are 100% accurate.