LACIE YANNA
San Marcos,TX
Summary
Insightful creative professional with superb sales, marketing, and communication skills leading to optimum profiting businesses and clientele growth. Dedicated to consistent performance and company success through quality work and solution-based mentality.
Overview
10
10
years of professional experience
Work History
MARKETING AND LEASING MANAGER
YES COMMUNITIES
09.2023 - Current
- Analyzed and reported on analytics to validate and demonstrate success of marketing campaigns yielding increased website traffic and move-ins.
- Managed local presence, coordinating and designed billboard, logistics, and promotional activities for increased community exposure.
- Create visuals for various marketing campaigns, prospect collateral, and online listings/ads for homes.
- Conducted weekly and monthly market research and analysis to identify consumer trends and preferences.
- Walked homes through construction phases to ensure blue tape punch list items were addressed for move-in quality.
- Managed on site vendors and prioritization of homes being finished.
- Leased and pre-leased homes to meet monthly budget and investor goals for new-build community.
- Optimized website performance to improve user experience and increase conversion rates.
- Coordinated influencer partnerships to increase brand awareness among target audience segments.
- Evaluated campaign performance metrics to assess effectiveness of marketing initiatives and inform future decision-making processes.
- Collaborated with cross-functional teams to develop integrated marketing plans for product launches and promotions.
- Assisted in choosing interior design packages for homes.
- Organized community events as well as charity events/give-back to increase traffic to community and brand awareness in local and regional area.
- Managed prospect and resident files, managed monthly rent ledgers, lease violations, and move-in inspections.
- Gained extensive knowledge in data entry, analysis and reporting.
- Assists sister communities with marketing homes, turning rentals into purchases, and building online presence/reputation to increase traffic.
- Demonstrated strong organizational and time management skills while managing multiple projects and meeting multiple rolling deadlines.
MARKETING & SALES CONSULTANT
VILLAGE GREEN
12.2022 - 08.2023
- Identified appropriate marketing channels and target prospective residents
- Wrote engaging and successful marketing, advertising, and website copy
- Developed campaigns and specific marketing strategies to drive leasing traffic
- Conducted research to analyze customers' behavior, preferences and renting habits
- Designed and implemented advertising and public relations activities
- Shadowed senior personnel on complex marketing pursuits to build skills set
- Confirmed appointments, communicated with prospects & residents, and updated resident files
- Assisted internal staff with clerical and administrative needs to maximize efficiency and team productivity
- Verified income, assets, and expenses, and completed file tracking for each applicant
- Monitored progress of construction and maintenance projects and notified appropriate individuals of project updates, delays, and schedule changes
- Maintained original leases and renewal documents in digital and hardcopy format for property management office
- Collected and maintained careful records of rental payments and payment dates
- Kept properties in compliance with local, state, and federal regulations
- Developed annual operating budgets and forecasts, as well as sales and marketing plans
- Analyzed operational information for impact on ROI, identified trends and recommended appropriate adjustments to property ownership and property management.
ACCOUNT MANAGER & MARKETING SPECIALIST
DEAN EASTMAN STATE FARM
03.2022 - 11.2022
- Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms
- Educated clients on new products or services to increase customer engagement with brand
- Facilitated client satisfaction and renewed customer relations to drive growth
- Organized & facilitated community events to raise brand awareness and generate leads
- Property & Casualty Insurance Policies, Life Insurance Policies
- Financial reviews with clients to accrue wealth, minimize debt, and protect income
- Built lasting relationships with top realtors in the region to build referral pipeline
- Scheduled, organized, and ran realtor trainings on homeowners insurance, business insurance, and other relevant policies
- Facilitated internal sales team training.
SERVER, BARTENDER
Party Staff
03.2021 - 05.2022
SENIOR MARKETING CONSULTANT
Hugo Creations
06.2021 - 03.2022
- Consulted with clients on business issues and developed innovative proposals
- Conducted market research and reported on clients' competition
- Trained staff in numerous subordinate roles
- Public Relations
- Directing/strategizing campaign for clients to drive ROI as quickly as possible using a multitude of marketing platforms
- Cost Analysis, Budgeting
- Database Administration & Management
- Interviewing & recruiting first, second, & third round candidates
- Motivational mentorship and coaching for professional development within organization
- Territory management of client's campaign.
SERVER, TRAINER
Buffalo Wild Wings
04.2021 - 05.2021
SERVER, TRAINER
54 Street Restaurant
03.2020 - 02.2021
HEAD OF HOSPITALITY, HOST, TRAINER
BJ's Restaurant & Brewhouse
01.2018 - 11.2018
PROFESSIONAL NANNY, TUTOR, BABYSITTER
College Nannies & Tutors
01.2017 - 11.2017
- Assisted children with homework assignments and special projects across different subjects
- Planned lessons for allotted time to strengthen weak subjects and build skills
- Collaborated with students to complete homework assignments, identify lagging skills and correct weaknesses
- Prepared healthy, age-appropriate snacks and meals
- Communicated positively with children and guardians.
ADMINISTRATIVE/EXECUTIVE ASSISTANT
Avalon Chiropractic Institute
06.2016 - 06.2017
- Data Entry
- Insurance Payments & Billing
- Check In/Check Out Patients
- Reception Duties including Confirm Appointments, Scheduling Answering Phone Calls & Emails Any Specific Tasks/Projects given by Owners/President Office Tasks/Maintenance (Copies, Packets, Patient Information, PI Case Information)
- Created and managed office systems to efficiently deal with documentation
- Answered high volume of phone calls and email inquiries
- Filed paperwork and organized computer-based information.
DESIGN ASSISTANT
FAMMA Group, CMRK Inc
02.2016 - 05.2016
- Complete, Edit, & Send Out Tech Packs for Production
- Spec Garments & Record
- Merchandise Pages for Sales & Buyers
- Handle Purchase Orders & Prepare for Production
- Handle Shipment Daily, Consisting of Samples From/Going Overseas
- Conducted market research to understand trends and customer preferences
- Obtained approval of concepts by submitting rough drafts to management or to client.
TECHNICAL DESIGN INTERN
Stylestalker, The Jetset Diaries
10.2015 - 12.2015
- Perform/Assist Fittings for Prototypes, SMS Samples, & PPS Samples
- Complete, Edit, & Send out Tech Packs to Company & Factories
- Handle Shipment Daily, Consisting of Garments/Samples Going to Factories
- Spec Garments & Record
- Suggested enhancements to product design that would improve user experience
- Negotiated with vendors and manufacturers on pricing, services and scheduled shipping windows.
SALES REPRESENTATIVE & SHOWROOM MANAGEMENT INTERN
Showroom G
03.2014 - 06.2014
- Developed and delivered engaging sales presentations to convey product benefits
- Met with existing customers and prospects to discuss business needs and recommend optimal solutions
- Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages
- Served as liaison for company, clients and referred prospects regarding inquiries, issues, order management, post-sales follow-up and customer relations
- Implemented marketing strategies and techniques, increasing revenue and customer satisfaction
- Executed direct sales from manufacturers to customers to improve profitability within retail environment
- Expanded customer base and boosted profit within product line
- Assisted in product placement and visual merchandising, maintaining attractive and inviting appearance.
SALES REPRESENTATIVE & ACCESSORIES SPECIALIST
BCBG MAX AZRIA
11.2013 - 02.2014
- Created Sales Tracking System to Chart Trends of Accessories Sales Facilitated Product Knowledge Training Established Strong Client Base to Consistently Exceed Daily/Monthly Sales Goals Assisted Store Operational Duties Supported Visual Team w/ Merchandise Placement & Displays Recognized by BCBG MAX AZRIA GROUP for Outstanding Contribution to Quarterly Sales (Winter 2014) & Monthly Sales
Education
Bachelor of Arts - Ethnic, Gender, Labor Studies, Political Science Pre-Law Track
University of Washington
06.2021
Associate of Arts - Product Development, Technical Design
Fashion Institute of Design & Merchandising
12.2016
Skills
- Problem Solving
- Microsoft Office Suite
- Marketing Strategies
- Verbal and Written Communication
- Data and Trend Forecasting
- Detail-Oriented
- Team Leadership
- Interpersonal Skills
- Good Judgment
- Computer Skills
- Process Improvement
- Brand Management
Timeline
MARKETING AND LEASING MANAGER
YES COMMUNITIES
09.2023 - Current
MARKETING & SALES CONSULTANT
VILLAGE GREEN
12.2022 - 08.2023
ACCOUNT MANAGER & MARKETING SPECIALIST
DEAN EASTMAN STATE FARM
03.2022 - 11.2022
SENIOR MARKETING CONSULTANT
Hugo Creations
06.2021 - 03.2022
SERVER, TRAINER
Buffalo Wild Wings
04.2021 - 05.2021
SERVER, BARTENDER
Party Staff
03.2021 - 05.2022
SERVER, TRAINER
54 Street Restaurant
03.2020 - 02.2021
HEAD OF HOSPITALITY, HOST, TRAINER
BJ's Restaurant & Brewhouse
01.2018 - 11.2018
PROFESSIONAL NANNY, TUTOR, BABYSITTER
College Nannies & Tutors
01.2017 - 11.2017
ADMINISTRATIVE/EXECUTIVE ASSISTANT
Avalon Chiropractic Institute
06.2016 - 06.2017
DESIGN ASSISTANT
FAMMA Group, CMRK Inc
02.2016 - 05.2016
TECHNICAL DESIGN INTERN
Stylestalker, The Jetset Diaries
10.2015 - 12.2015
SALES REPRESENTATIVE & SHOWROOM MANAGEMENT INTERN
Showroom G
03.2014 - 06.2014
SALES REPRESENTATIVE & ACCESSORIES SPECIALIST
BCBG MAX AZRIA
11.2013 - 02.2014
Bachelor of Arts - Ethnic, Gender, Labor Studies, Political Science Pre-Law Track
University of Washington
Associate of Arts - Product Development, Technical Design
Fashion Institute of Design & Merchandising