Lacinna Arnold

Work History

National Account Director – Brand Marketing and Creative (Hybrid)

Cox Enterprises

5 2023 - Current

Oversee strategic and tactical projects for the Cox Automotive team, serving as the primary point of contact
Manage client relationships and assigned account staff and oversee client satisfaction, retention, and growth
Write compelling creative briefs to guide the development of marketing assets and campaigns, ensuring alignment with client objectives and messaging strategies
Interface with high-level clients, including the Executive Leadership Team, to understand their requirements and develop accountable marketing programs to deliver business results
Manage account P&L from negotiating statements of work and retainers to making sure work is delivered on budget, according to the proper terms
Independently lead and make decisions that properly balance the needs of accounts such as those of clients, international goals, and teams
Support the Direct of Client Engagement and the Group Account Director with the management of the Account Team which includes providing adequate training, overseeing, and conducting performance reviews, and resolving issues/problems
Ensure the use of best practices and effective processes across the department and agency.

Head of Account Management

ESSENCE Ventures

06.2020 - 06.2023

Oversaw and managed AFROPUNK's extensive portfolio of marketing and event clients
Managed account managers and contract employees, while also negotiating and managing vendor partnerships
Developed processes and procedure and executed comprehensive account campaign plans, road maps, and timelines
Collaborated with cross-functional teams including Marketing, Creative, Production, and Sales to meet and exceed client expectations
Tracked budgets and working closely with Accounting to streamline vendor invoice processing
Partnered with the marketing and sales team to effectively respond to brand inquiries/RFPs
Participated in pitch meetings, contributed to strategic planning sessions, leveraging creative ideas and solutions to foster business growth and increase agency revenues
Actively engaged with notable clients and personalities demonstrating ability to manage relationships with high-profile stakeholders
Assumed the role of Director of Festival Operations for the 2022 Miami, Minneapolis, and Brooklyn Festivals, collaborating closely with the Executive Producer to ensure successful event execution.

Director of Business Development and Client Partnerships

ESSENCE STUDIOS

Managed and cultivated relationships with ESSENCE Studios portfolio of clients
Assisted with outlining and implementing the business structure and developed processes and procedures
Oversaw sponsorship and partnership clients to develop and execute launch strategies
Developed short-term and long-term strategic plans to align with company objectives and client needs
Conducted comprehensive research and presented strategic initiatives to executive leadership
Actively participated in high-level strategy calls and events with prestigious clients and personalities demonstrating ability to manage and maintain relationships with high-profile stakeholders
Worked with the Essence sales team to identify opportunities to cultivate and develop corporate partnerships
Managed revenue and expense budgets to ensure financial objectives were met
Collaborated with the Essence Communications team to deliver effective marketing campaigns and media content.

Full Time Faculty Professor/Lecturer – Business Department

City University Of New York/Brooklyn College

08.2018 - 08.2020

Responsible for teaching undergraduate and graduate business and marketing courses
Prepare syllabi, homework assignments, tests, and other course materials
Develop lesson plans and deliver lectures to undergraduate and graduate students that are engaging and foster growth
Facilitate and moderate thought-provoking classroom discussions
Maintain regularly scheduled office hours to advise and assist students.

Adjunct Professor – Business Department

Sacred Heart University

08.2018 - 08.2020

Create Class syllabi within department guidelines
Develop and implement lesson plans that are engaging and foster growth in each student
Help students gain an understanding of general business and marketing principles
In class instruction, review and grade course work and assign grades
Meet with students to discuss challenges and answer questions to help them achieve academic improvement.

Business Consultant/Account Brand Director

William Grant & Sons

07.2014 - 08.2017

Developed digital and experiential marketing activations to increase brand awareness and drive business growth
Led a dedicated team of sales and account managers to penetrate the market and drive brand awareness
Established and nurtured relationships with on-premise accounts to facilitate brand introductions and collaborations
Negotiated brand/menu placements and partnerships to highlight Hendrick's Gin in prominent venues and events, strategically positioning the brand to resonate with the target demographic
Worked closely with the brand team on the development and launch of new brand programs as well as creating marketing materials to promote products in retail stores and bars/restaurants
Conceptualized and executed consumer-facing events and activations to increase brand awareness and drive growth
Responsible for overall brand activations including digital, marketing events, and sampling
Managed allocation of budgets and resources to maximize the impact of marketing efforts.

Marketing Specialist/Brand Manager – Smirnoff Global Brand Team/Innovation (2011 -2014)

Diageo North America

08.2005 - 07.2014

Key team member on brand innovations from ideation to launch including marketing strategy, creative development, packaging, OOH, print, digital, and experiential
Led commercialization for innovation projects, ensuring global compliance with Smirnoff GBT guidelines
Managed rollout plans, timelines, and asset approvals for global projects such as the Madonna Ltd Edition carton box, D’Face package design, and the global rollout of the Smirnoff flavors packaging redesign
Exposure and interaction with talent and C-Suite demonstrating ability to manage relationships with high-profile stakeholders
Led the creation of comprehensive toolkits ensuring consistency with brand guidelines
Wrote detailed briefs to guide the creation of brand assets, ensuring alignment with brand objectives
Created and managed timelines and brand activity calendars to coordinate marketing campaigns
Analyzed global brand and competitor performance to provide actionable insights for growth
Organized and managed brand assets through the brand assets smart library, ensuring global market accessibility and compliance with brand guidelines
Tracked a $20 million budget, collaborating with finance on quarterly and year-end financials and accruals.

Customer Account Manager (2008 – 2011)

Diageo North America

Customer Operations Lead overseeing the launch of key innovation projects such as Cîroc Flavors, Jose Cuervo renovation, Godiva Vodka, and Johnnie Walker Blue Elite through the planned 90-day pipeline
Managed distributor accounts in assigned markets, overseeing the processing, and tracking of orders from both our domestic and international locations to ensure timely shipment and delivery
Fostered strong distributor partnerships through regular collaboration calls and site visits
Managed delivery analysis report, allocations, product specifications, source locations, claims, airfreight shipments, and shortages/overages, and worked closely with Finance to resolve deduction issues.

Marketing Associate, Crown Royal/Baileys/Beer/TGIF (2005 – 2008)

Diageo North America

Coordinated experiential events and directed the design and development of on-premise marketing materials, managing event agencies and vendors
Notable projects included the Baileys John Legend campaign and TGIF’s cocktails summer activation, showcasing my ability to drive impactful marketing initiatives
Exposure and interaction with talent demonstrating ability to manage and maintain relationships with high-profile stakeholders
Led in-store creative for TGIF’s summer activation, enhancing brand visibility and engagement through strategic design implementation
Managed Crown Royal NA Consumer Care, conducting quarterly brand reviews and ensuring alignment with strategic objectives, demonstrating analytical skills and strategic thinking
Provided support to executive leadership, contributing to strategic initiatives, and ensuring seamless operations at the executive level.

Co-Founder/Director of Operations

Sorting Solutions

06.1999 - 07.2004

Leveraged Account Management experience to drive business development strategies and operational initiatives
Cultivated and maintained relationships with Vice Presidents and Quality Managers overseeing Ford and Chrysler accounts
Developed and formalized work instructions and implemented training programs for quality inspectors, supervisors, and account managers, ensuring adherence to rigorous quality standards to successfully complete each containment job
Oversaw day-to-day business operations with a focus on efficiency and excellence
Led a diverse team of 25-30 employees, fostering a collaborative and productive work environment
Managed budgetary responsibilities, tracking expenses, and overseeing P/L statements to optimize financial performance and drive strategic decision-making.

Senior Account Manager

The Bing Group

07.1998 - 06.1999

Served as primary liaison between automotive OEMs and internal teams, ensuring seamless communication and support
Oversaw GM account, maintaining exceptional delivery ratings and fostering strong client relationships
Collaborated closely with internal production scheduler to guarantee timely manufacturing and delivery of automotive components, aligning with Just-In-Time (JIT) requirements and future order projections
Managed order tracking and production progress
Utilized AS400 system to manage timelines and track orders efficiently
Acted as central point of contact for client communications, engaging directly with GM manufacturing plants and headquarters to address inquiries and concerns
Led bi-weekly meetings involving internal teams and GM counterparts to facilitate effective project management and coordinate strategies across various product launches.

Account Manager

Talon Automotive Group

05.1996 - 06.1998

Led TAG's account management for Chrysler Corporation, resulting in the prestigious Chrysler Pentastar Supplier award for outstanding delivery performance
Played a pivotal role as TAG Account Lead for Chrysler's new product launches, contributing to the successful execution of the Neon PL2000 launch
Actively participated in delivery rating management and attended review meetings at Chrysler headquarters showcasing commitment to client satisfaction and operational excellence
Managed and tracked just-in-time orders and implemented management strategies maintaining accuracy and timely delivery processes via AS400 system
Successfully managed container and raw material inventory as part of additional responsibilities, ensuring efficient stock management and availability to support production and client demands
Demonstrated versatility by serving as interim plant scheduler for approximately six months, optimizing press machine scheduling to ensure timely client deliveries
Ensured NAFTA compliance by completing tariff codes on all relevant documents for components being exported to Mexico and Canada
Leveraged QS9000 Certified Internal Auditor certification to support company efforts in achieving Q1 status, demonstrating dedication to quality standards and continuous improvement.

Summary

Overview

Work History

National Account Director – Brand Marketing and Creative (Hybrid)

Head of Account Management

Director of Business Development and Client Partnerships

Full Time Faculty Professor/Lecturer – Business Department

Adjunct Professor – Business Department

Business Consultant/Account Brand Director

Marketing Specialist/Brand Manager – Smirnoff Global Brand Team/Innovation (2011 -2014)

Customer Account Manager (2008 – 2011)

Marketing Associate, Crown Royal/Baileys/Beer/TGIF (2005 – 2008)

Co-Founder/Director of Operations

Senior Account Manager

Account Manager

Education

Master of Business Administration (MBA) concentration in Marketing -

Master of Science in Business Management and Leadership (MSc) - undefined

Bachelor of Arts in Sociology - undefined

Skills

Websites

Certification

Timeline

Office Skills

Office Skills

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