Summary
Overview
Work History
Education
Skills
Civic Affiliations And Causes
Timeline
Generic

Lacretia M. Harris

Lithonia,GA

Summary

Results-driven marketing leader with 20+ years of experience in developing and executing innovative strategies across multiple channels and platforms. Expertise in omnichannel marketing, brand management, and program execution, with a proven track record of delivering measurable results. Strong communication, analytical, and leadership skills, coupled with a deep ability to manage complex, large-scale marketing initiatives from concept through execution and performance analysis.

Overview

21
21
years of professional experience

Work History

Manager, Digital Marketing

Delta Vacations
11.2015 - Current
  • Manage and execute advanced media strategies for Delta Vacations, optimizing paid search, SEO, and programmatic campaigns to align with overall marketing objectives and drive business growth.
  • Measure, analyze and report on digital marketing campaign performance, evaluating results against forecasted KPIs and providing actionable insights to enhance campaign effectiveness.
  • Contribute to the development of consumer-facing web content and omnichannel marketing strategies, leveraging marketing technologies to create personalized, engaging experiences that increase customer interaction.
  • Collaborate with cross-functional teams across Delta and Delta Vacations to ensure brand consistency, maximize visibility, and strengthen Delta Vacations’ presence across Delta paid marketing channels.
  • Drive marketing innovation by implementing emerging technologies, process improvements, and website enhancements, leading to increased brand awareness and customer engagement.





Merchandise Marketing Manager

The Home Depot
07.2011 - 07.2015
  • Directed and managed the efforts of various cross functional teams including traditional advertising; brand management; CRM; consumer insights; consumer and Pro website; SEO; paid search; regional marketing; visual merchandising; social media; public relations; and operations to ensure successful execution of marketing plans designed to support more than $5B in annual sales for 1,977 stores and online.
  • Directed cross-channel marketing support for the most profitable customer segment within The Home Depot.
  • Developed and executed brand specific marketing plans designed to increase brand penetration of exclusive, proprietary and national brands within The Home Depot.
  • Managed departmental 360 marketing campaigns for key sales events such as Spring Black Friday, Memorial Day, 4th of July, Labor Day and Black Friday.

Additional Experience

Various Employers
01.2004 - 06.2011
  • Held earlier roles in project management and marketing from, building strong foundations in brand development, campaign management, and cross-functional collaboration.

Education

MBA - General

University of Tennessee Chattanooga
Chattanooga, TN

BS - Marketing

University of Tennessee Chattanooga
Chattanooga, TN

Skills

  • 360 Marketing Campaigns
  • Analytics & Performance Optimization
  • Audience Segmentation
  • Agency & Vendor Management

Civic Affiliations And Causes

  • Delta Sigma Theta Sorority, Incorporated
  • Susan G. Komen Breast Cancer Awareness
  • Antioch Urban Ministries, Inc.
  • March of Dimes

Timeline

Manager, Digital Marketing

Delta Vacations
11.2015 - Current

Merchandise Marketing Manager

The Home Depot
07.2011 - 07.2015

Additional Experience

Various Employers
01.2004 - 06.2011

BS - Marketing

University of Tennessee Chattanooga

MBA - General

University of Tennessee Chattanooga

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Lacretia M. Harris